Welcome to episode #69 of the SEO Newsletter by #SEOSLY!

Here are the latest and the most important news from the world of SEO I’ve curated for you.

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SEO Newsletter

The SEO Newsletter by #SEOSLYis sponsored by JetOctopus

JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.

Watch SEO Cash Flow #1: F**k You, Money. Intro by Olga Zarr & Myriam Jessier.

Ep. 1 of the SEO Cash Flow (#SEOCashFlow) series introduces the concept of “F**k You, Money”. If you haven’t heard about it or haven’t (yet) introduced it to your life, this is the video for you.

Top SEO News

The AI arms race is in full swing. Here is the latest news from the front.

A new AI-powered Microsoft Bing and Edge

Microsoft has introduced a new, AI-powered Bing search engine and Edge browser to provide a better search experience and complete answers, with a new chat feature and the ability to generate content. These tools are designed to be an AI assistant for the web and are now available in preview at Bing.com. READ MORE.

Bing saw the largest relevancy jump in search in two decades

Microsoft’s Yusuf Mehdi recently announced that Bing Search experienced its biggest improvement in relevance in 20 years following the implementation of an AI model to the search engine’s core ranking system. The update placed emphasis on the integration of the new ChatGPT features in Bing. READ MORE.

Bard and new AI features in Google Search

Google has developed an experimental conversational AI service called Bard which is powered by its Language Model for Dialogue Applications (LaMDA). Bard is designed to provide fresh, high-quality responses by combining the world’s knowledge with the power and intelligence of large language models, drawing information from the web. The company is initially releasing a lightweight version of the service that requires less computing power and will use external feedback and internal testing to ensure the responses meet high standards for quality, safety, and accuracy. READ MORE.

Google Search’s guidance about AI-generated content

Google has a strong belief in the potential of artificial intelligence (AI) to revolutionize the delivery of useful information. This article will provide further insight into how AI-generated content aligns with Google’s approach to presenting relevant and helpful content to users on its search engine. READ MORE.

Help me create the ultimate guide to ChatGPT for SEO

I’m working on a longer guide on using #ChatGPT for SEO and I need your help!
Can you share how you use ChatGPT for SEO? Here is the link to the form. I’ll quote & credit you in my article. I am waiting for the responses until Saturday (February 18). Thank you!

💰SEO Cash Flow: FREE Help to Grow Your Business!


More and more SEO experts are choosing to become freelancers or consultants. Everyone talks about how to level up your skills but nobody talks about $$$.

We, Myriam Jessier from Pragm and me, Olga Zarr from SEOSLY are teaming up to talk money in SEO, and discuss insights and strategies to help you maximize your earnings.

SEO Cash Flow aims to empower professionals like you to confidently negotiate their worth. So what next?

More episodes and more info coming soon!

Other SEO News

February 8th/9th Google Search Ranking Algorithm Update (Unconfirmed)

Barry Schwartz reports seeing signs of another Google search ranking algorithm update just a few days after the February 4th Google search ranking update – both of these have not been confirmed by Google. This February 8th and 9th Google update may be even stronger than the previous update.

Microsoft Bing’s New AI Features Are Really Impressive & Thought Out

This is a must-read recap of Bing’s event written by Barry Schwartz.


#27: E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) With Lily Ray

This episode of the SEO Podcast by #SEOSLY features Lily Ray, a highly accomplished SEO professional based in New York City. Lily is best known for her in-depth analyses of websites in terms of E-E-A-T.

#26: Pure Mordy Magic, Mordy Mania & Wix SEO With Mordy Oberstein

This episode of the SEO Podcast by #SEOSLY features the one and only Mordy Oberstein from Wix. This episode is pure Mordy magic and Mordy mania blended with a lot of Wix SEO knowledge bombs.

Top SEO Tips 

And here are the SEO tips for you.

#1: Google: Checking If The Site Connection Is Secure CDN Interstitials Are Not Search Engine Friendly

Gary Illyes from Google is back and this time he said that those “Checking if the site connection is secure” interstitials you see on some sites, some of the time, is the “last search-friendly things you can do.” This is a feature that Cloudflare, and other CDNs have, to help prevent spammy bots from hurting your server. READ MORE.

#2: Not Every Website Needs An XML Sitemap

Not every website needs to have an XML sitemap and that is OK. You need an XML sitemap if you have a brand new site, your site is huge, has a very complex architecture, or has tons of rich media. READ MORE.

Don’t Miss These Resources

Here are the resources that will help you stay updated with the world of SEO.

Weekly SEO Recap by Barry Schwartz

Discussing Google Bard: The implications for SEO and digital marketing

Extract Entities From URLs in a Couple of Minutes Using GTP, SEO Minion, and Google Sheets | AI/NLP

Don’t Miss These Articles

Here are the best articles about SEO I’ve selected for you for this episode.

How to Find a Good SEO Consultant

Discover 23 essential characteristics of a good SEO consultant and 100+ screening questions to find the SEO consultant you are looking for. By Olga Zarr (SEOSLY).

Google Bard AI – What Sites Were Used To Train It?

Google’s Bard AI is trained using website content but little is known about how it was collected and whose content was used. By Roger Montti (Search Engine Journal).

How ChatGPT can help you create content for SEO

When using ChatGPT, think of it more as a writing and research assistant to help you with certain, but not all, content creation tasks. By Tom Demers (Search Engine Land).

AI in Search Results: How Marketers Should Plan for AI’s Impact

AI search integration is still in the early stages of implementation. Despite the apparent infancy of this technology, it shouldn’t be ignored. Here’s what to consider as AI tools begin to influence search engine results pages. By Sarah Gray (Amsive Digital).

What Marketers Need to Know About ChatGPT, Google’s Bard, and Microsoft’s Bing Chatbot

If you are new this AI news in general, you definitely want to read this article as it will walk you nicely through the latest AI innovations and the ongoing arms race. By Caroline Forsey (HubSpot).

What Do SEO Agencies Do? (And Tips for Choosing One)

I’ve worked in SEO agencies for the past 10 years. During that time, I have become familiar with how they operate. If you’re looking for the inside scoop on what SEO agencies do, keep scrolling down to find out. By Chris Haines (Ahrefs).

Google Bard Risk Assessment: What does the AI innovation mean for my website?

After this week’s AI presentations from Microsoft and Google, it’s clear – Search will see more changes in the near future than in the previous ten years. Although it is still unclear what the future will look like, we’ve already had the first glimpses. By Johannes Beus (Sistrix).

The Role of AI Content in SEO

In this article, I answer, in my opinion, some of the most pressing questions website owners have had about whether using AI-generated content is in line with Google’s guidelines, or whether it could potentially prevent a violation that leads to penalties or ranking declines. By Lily Ray (Amsive Digital).

The gender gap in SEO publishing

Lidia Infante, the author of the Gender Gap in SEO Publishing report, has produced an updated version based on the latest data and sources from 2022. The original report sparked a discussion about the unequal representation of women in the SEO industry and the role of publications in promoting female talent. Despite the efforts of women in the field, the report highlights the ongoing need for publications to play a part in reducing the gender gap and promoting gender equality in the industry. By Lidia Infante.

SEO Twitter nuggets

And before we end, here are a few Twitter nuggets for you. We don’t know if Twitter is going to be here in the future, so let’s use it while it still is here.


Thank you for reading my newsletter! I hope you found the information useful and informative. If you enjoyed this issue, be sure to check out the next one next week.

I can help you with SEO.

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.