Welcome to episode #72 of the SEO Newsletter by #SEOSLY!

Here I’ve curated top SEO news and the best SEO tips from the past week.

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SEO Newsletter by #SEOSLY Episode 72

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Olga Zarr & Doug Cunnington chat about ChatGPT and GPT-4

Upgraded ChatGPT and GPT-4 are hot topics right now. Check out my latest video where – together with Doug Cunnington – we discuss ChatGPT and GPT-4.

Check my latest guides on SEO auditing

I’ve created a bunch of guides showing you how to audit specific website aspects or elements. These guides are essential if you want to be a good SEO auditor. Check them out!

And also I’m bringing back the weekly LIVE SEO audit episodes to my YouTube channel. Check out the latest episode below.

Top SEO news

Here is the latest and hottest SEO news.

Google’s March 2023 core update

Google started rolling out the March 2023 core update on March 15, 2023.


OpenAI releases GPT-4 and Bing Chat upgraded

OpenAI has released GPT-4. This upgraded version promises greater accuracy and broader general knowledge and advanced reasoning. Microsoft’s Bing Chat feature was also upgraded to use GPT-4 over the past few weeks

Bing Chat answers in Bing search results

We are now seeing Bing Chat answers in the Bing Search results, in place of Bing Search Answers.

Google Explains why sites should combine structured data

Google explains why they recommend nesting structured data types instead of creating multiple structured data scripts.

Latest SEO interviews

“If you don’t understand why you’re doing it, don’t do it. ” Interview w/ Mark A Preston

In this video, I have a thought-provoking conversation with Mark A Preston – Straight-Talking SEO Trainer, Speaker & Advisor.

Interview with Dixon Jones: A deep dive into semantic SEO

In this video, I interview Dixon Jones, an award-winning SEO pioneer who was one of the first in the industry.

How to get started with an SEO site audit

Check my latest contribution to the Wix SEO Hub where I talked about how you can get started with an SEO audit.

Top SEO Tips 

And here are the SEO tips for you.

#1: You can ignore spammy referral traffic

Google’s John Mueller said when it comes to spammy referral traffic, you can ignore it and not worry about it regarding SEO.


#2: Googlebot JSON file IP address list is updated within a few days

Google’s Gary Illyes said that the Googlebot JSON file IP address list is updated within a few days of a new IP being added to the list of IPs that Googlebot crawls from.

Videos to watch this week

You don’t want to miss any of these videos from other brilliant SEOs either.

ChatGPT-4 for Bloggers – Keyword Research

This is a really great episode from Doug Cunnington. Make sure to subscribe to Doug’s YouTube channel.

Machine Learning for SEO

How to leverage machine learning for SEO? Learn in this edition of Crawling Mondays by Aleyda Solis with Lazarina Stoy and JS Chouinard.

Big Google March Core Update, Bing Chat GPT-4, Bing Answers Go Chat & More

The essential weekly recap of news by Barry Schwartz.

March Core Update – The SEO Weekly – Episode 58

And here is the recap of the SEO news by Garret Sussman from iPullRank.

Other articles & resources to read

And you need to allocate some time to read these articles from other SEOs. They are brilliant.

9 reasons Google rankings suddenly dropped & find-and-fix SEO guide

Here are the top 9 reasons for a sudden ranking drop, with a list of symptoms, recovery tips, and prevention methods for each. But before you start learning them…

Technical SEO audit checklist in 9 steps

This checklist describes all nuts and bolts of a technical site audit, from theory to practice.

How to forecast confidently in SEO

Daniel K Cheung shows us how to forecast confidently in SEO. Forecasting is something we – SEOs – are often afraid of doing. Check this out.

Schema Markup 101

This introductory course focuses on the basics of Schema Markup and how to build a simple Schema Markup strategy.

The 9 best keyword research tools

In this post, Joshua Hardwick shows you nine free keyword research tools you can start using now to improve your keyword research.

Crawl optimization for news publishers (with Barry Adams)

Barry Adams shares his considerable expertise on crawl budget, the Crawls Stats report, common errors, and ways publishers can optimize crawl budget.

Your SEO guide to the ChatGPT API

The ChatGPT API can help address some of the web interface’s shortcomings. Here’s how to maximize the API for specific SEO use cases.

You’re measuring your branded SERP wrong – Whiteboard Friday

Watch this Whiteboard Friday to check whether you are doing it all wrong.

3 SEO tips for when your industry sees a boom

Here are three things Logan Compton has learned from the ChatGPT boom that you can apply to your product or service the next time you’re in this situation:

SEO Twitter nuggets

And before we end, here are a few Twitter nuggets for you.


Thank you for reading my newsletter! I hope you found the information useful. If you enjoyed this issue, be sure to check out the next one next week.

I can help you with SEO.

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.