Welcome to episode #74 of the SEO Newsletter by #SEOSLY!
In this episode, just like I did in the previous episode, I am only sharing SEO news with no mention of ChatGPT, Bard, Bing Bot, or AI in any form.
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The SEO Newsletter by #SEOSLYis sponsored by JetOctopus
JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.
SEO X-Ray: Bi-Weekly Live SEO Audits By Olga Zarr
I want to invite you to check out the new series of live SEO audits – SEO X-Ray – on my YouTube SEO channel. On Tuesday and Thursday, I publish a video audit of a website I haven’t seen before. I am auditing the site as I am recording.
Here is the latest SEO X-Ray audit of an affiliate website.
Top SEO news
Here is the latest and hottest SEO news.
LCP Update in Chrome 112: Ignoring Low-Entropy Images and its Impact on Metrics
Chrome 112 introduces a change to the Largest Contentful Paint (LCP) metric, now disregarding low-entropy images in performance measurement. This update may cause variations in LCP times, as more contentful elements will take precedence.
Google CEO: Search will evolve substantively in the next 10 years
Sundar Pichai discusses the future of link-based search, Google Bard, and the commercial potential of large language models and LLM search.
Event recap: Search Central Virtual Unconference en español 2023
Google recently published a recap of the first-ever Search Central Virtual Unconference en español, highlighting the event’s success in fostering engaging discussions among over 140 SEO professionals from more than 25 countries.
April 2023 Google Webmaster Report
Here is a deep dive into the SEO news in April by no one other than the one and only Barry Schwartz.
Learn how I was able to replace 12+ SEO tools with one Ahrefs SEO Toolbar
I’m not kidding! Check the video below and read my entire review of the Ahrefs SEO Toolbar.
Check my latest guides on SEO auditing
Here are the latest guides from the SEOSLY blog:
- How to name images for SEO (the image SEO best practices in one place)
- “Indexed, Not Submitted In Sitemap” Is Now “Indexed” In “Unsubmitted Pages Only” (what this status in GSC means and what you can do about it)
- How to find the sitemap of a website (8 ways in which you can find an XML sitemap of any website)
- Questions to ask before an SEO audit (questions both for auditors and people looking to hire an SEO auditor)
- How to migrate without losing traffic (a must-read if you are preparing for website migration)
- How To Detect & Fix Keyword Cannibalization (+ video)
- How To Audit Page Headings (+ video)
- How To Audit An XML Sitemap (+ video)
Latest SEO interviews
I had two wonderful conversations with awesome SEOs, Myriam Jessier and George Nguyen. Make sure to follow them both!
#38: A Rant About ChatGPT & SEO…
SEO Podcast #37: Inside The Wix SEO Learning Hub & SEO Career Tips With George Nguyen from Wix
How to get started with an SEO site audit
Check my latest contribution to the Wix SEO Hub where I talked about how you can get started with an SEO audit.
Top SEO Tips
And here are the SEO tips for you.
#1: No SEO Issues with Publishing Thousands of Pages Simultaneously
Google’s John Mueller advises that there is no SEO issue with publishing 8,000 new pages at once, emphasizing the importance of quality over quantity. If the content is valuable and in demand, there’s no reason to delay its release.
#2: Don’t Judge Links Based On The Type Of Site They Come From
Google’s John Mueller does not want you to make generalizations about links. Links from news sites or sites from Germany, or sites from really good-looking SEOs (bad joke?) are not necessarily worth more or less than links from other types of sites.
#3: International SEO, CDN Location Does Not Matter
Google’s John Mueller said when it comes to international SEO and multilingual sites, the CDN’s location does not really matter for SEO.
Videos to watch this week
You don’t want to miss any of these videos from other brilliant SEOs either. I know, some of them have info about ChatGPT and AI. LOL.
Staging and launching a site
If you are preparing to launch a site, you don’t want to miss the latest episode of the Search Off the Record podcast.
SEO Fight Club – Episode 195 – Update Recovery
This is a really interesting conversation about the Google algorithm update recovery which sways away from the “mainstream” advice.
I Inspected ratecity.com.au Schema and Here’s What I Found
In this video, I do a live audit of their /home-loans URL and write JSON-LD from scratch based on the content on the page.
Turn Your Spare Time into Thousands: Tips from Nick Loper | DS441 | Doug.Show
My friend Doug always has super interesting content about affiliate marketing and having niche websites. If you are interested in side hustling (and you should be), check this out.
Other articles & resources to read
And you need to allocate some time to read these articles from other SEOs. They are brilliant.
Does Going Viral Help With SEO? Not Really
I wanted to find out how going viral impacts SEO for different businesses. I thought that with all the news coverage and links these sites received that their businesses would be booming and they’d be ranking for everything. By Patric Stox (Ahrefs).
5 Things to Check When Your Google Business Profile Rankings Drop
When it comes to assessing local ranking drops, it is easy to find yourself in the weeds. This list has been incredibly helpful to us, and I hope you find it equally useful. By Colan Nielsen (SterlingSky).
In times of E-E-A-T: Why simple SEO is no longer enough
E-E-A-T is a fundamental break in the way Google ranks websites and requires a holistic view looking outside the SEO box. By Olaf Kopp (OnCrawl).
An introduction to crawling, indexing, and ranking for SEO
So let’s now take a look at how crawling, indexing, and ranking are three essential elements of good SEO. By Adriana Stein (Wix SEO Hub).
Decoding the SEO success of LinkedIn collaborative articles
Here’s a look at how LinkedIn’s latest AI- and member-assisted content initiative works and its impressive performance in Google search. By Viola Eva (Search Engine Land).
How to do on-page SEO: A guide for SMBs
In this guide, I’ll discuss three broad, effective strategies for implementing on-page SEO, what the strategies aim to achieve, and the specific tactics you can use to implement them for your SMB. By Lazarina Stoy (Wix SEO Hub).
New ways to browse hotels and save money on flights — plus other tools for summer travel
These Search tools help you research hotels, confidently book your next plane ticket and discover things to do while on vacation. By Richard Holden (Google).
NLP: How is it useful in SEO?
This article is going to go over NLP; explaining some of the tricky bits. By Jess Peck (OnCrawl).
Another Way To Deindex URLs
I was speaking to Chris Johnson yesterday about the Horseman crawler, discussing the on-page/http checks necessary to determine whether a URL is indexable or not. By ohgm.co.uk.
AI Fatigue
The rapid pace of innovation in the AI field can be exhausting, but there are ways to follow without getting overwhelmed. By kevin-indig.com.
Entity SEO: The definitive guide
Here’s everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content. By Timothy Warren (Search Engine Land).
SEO Twitter nuggets
And before we end, here are a few Twitter nuggets for you.
Thank you for reading my newsletter! I hope you found the information useful. If you enjoyed this issue, be sure to check out the next one next week.
