Welcome to episode #76 of the SEO Newsletter by #SEOSLY!

I’m getting back to reality after the Brighton SEO conference which was awesome. I’ve been reading SEO news all morning and am ready to share with you the most important stuff.

Writing this newsletter is actually the first SEO task I was doing as part of post-Brighton coming back to reality. A lot has happened in the last 7 days!

In this episode, I am also mostly focusing on SEO news, but I don’t specifically avoid AI stuff anymore. It is time to fully embrace it!

Follow me to always stay up-to-date with the world of SEO:

P.S. I want to thank Barry Schwartz for providing (as always) a lot of input for my newsletter and for being in the picture with me. 

SEO Newsletter #76

The SEO Newsletter by #SEOSLY is sponsored by JetOctopus

JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.

SEO X-Ray #4: Site Audit in Less Than 40 Minutes with JetOctopus

I invite you to check out the new series of live SEO audits – SEO X-Ray – on my YouTube SEO channel.

Here is the latest SEO X-Ray episode where I show you how to use JetOctopus to audit a website in less than 40 minutes.

Top SEO news

Here is the latest and hottest SEO news.

Google working on a new more personalized search engine & Project Magi

Google is working on an “all-new search engine” while also working on Project Magi, aimed to add AI-based features to the existing search engine.

Google removes several search ranking algorithm updates from its ranking systems page

Google quietly updated its documented Google ranking systems page and completely removed several page experience-related ranking systems from the page.

Google explains the use cases for its different crawler types

Google has now added new details that explain the three categories its Google crawlers fall into, they include Googlebot, special-case crawlers, and user-triggered fetchers. In addition, Google now lists a JSON formatted file containing the list of IP addresses each of these different crawler types uses.

Google Search Console to drop page experience report, mobile usability report & mobile-friendly tests

In the coming months, Google will deprecate the page experience report within Google Search Console, the mobile usability report, and the mobile-friendly testing tool. The core web vitals and HTTPs report will remain in Google Search Console, Danny Sullivan of Google announced.


The role of page experience in creating helpful content

Helpful content generally offers a good page experience. That’s why Google added a section on page experience to their guidance on creating helpful content and revised their help page about page experience to help site owners consider page experience more holistically as part of the content creation process.

Google Publisher Center Reader Revenue Manager & Search Console subscribed content report

Google has launched some goodies for news publishers, including a new Reader Revenue Manager within the Google Publisher Center and a Subscribed content report in Google Search Console. I am genuinely excited about this!

#BrightonSEO first impressions 😆

I’ll soon share a longer post where I will list all the new things I learned about SEO at Brighton SEO from all the awesome SEOs I had a chance to meet in person.

I started my website in 2020 when the pandemic was in full swing so it was the first time I met all these people in real life. This experience is absolutely awesome.

Here are a few pictures of me and the folks at Brighton SEO.


I hope to meet you all again next time and meet all the people I did not manage to meet.

BrightonSEO Slides

Lino Uruñuela put all the awesome presentations from last week in one spreadsheet.

Have you already checked Husky Hamster?🐹

Husky Hamster

Husky Hamster offers custom campaigns for link building and content promotion to increase website visibility. Their content promotion platform has thousands of publishers in over 10 different languages, enabling international expansion.

With Husky Hamster, you can obtain super niche relevant links to give your visibility a boost. They also provide publication monitoring, high-quality content creation, and SEO support based on data analysis.

Other SEO News

And here is less breaking but still important SEO news.

GoogleOther: A New Generic Google Crawler To Help Googlebot

Google has added a new crawler to its list of Google Crawlers and user agents, this one is named GoogleOther. It is described as a “generic crawler that may be used by various product teams for fetching publicly accessible content from sites.”

Announcing Google DeepMind

Sundar is announcing that DeepMind and the Brain team from Google Research will be joining forces as a single, focused unit called Google DeepMind

Bing Webmaster Tools to gain Bing Chat impressions and clicks next month

This is really cool! We will soon be able to see how much visibility and traffic Bing Chat is sending our websites.


Bing Chat to be able to process nook size documents

Bing Chat may soon be able to process book-size documents, not just a page or two of a PDF of the website, but a whole book. Mikhail Parakhin, the CEO of Bing, said this on Twitter the other day.


Google shows an expanded display of shipping and return information


Filtered by SafeSearch? This may be useful


You can now use Google Bard to help you code

Google Bard can now help you code, and it supports over 20 different programming languages, including C++, Go, Java, Javascript, Python, and Typescript.

Video snipped will show only if video is main content of the page

As Roger Montti reports, Google added documentation to their Search Central pages offering guidance on a change in how videos are displayed in search results. The change reduces videos shown in search results for certain cases.

Latest SEO interviews

I have recently had three wonderful conversations with awesome women you may know from the Women in Tech SEO. They are Adriana Stein, Natalie Arney and Adrijana Vujadin. Make sure to follow them both!

#41: How It’s Like To Be A Woman SEO Agency Owner (With Adriana Stein)

In this episode of the SEO Podcast by #SEOSLY, I had the incredible opportunity to interview Adriana Stein, the CEO and Founder of AS Marketing. We delved into her fascinating journey from learning German to discovering the world of SEO and ultimately starting her own agency.

#40: How To Become SEO Confident & Gain SEO Confidence

In this video, I had the incredible opportunity to sit down and interview Adrijana Vujadin, an SEO specialist and host of the SEO Confident podcast.

#39: How it’s like to be an SEO consultant (Olga Zarr vs Natalie Arney)

In this fascinating conversation, Natalie shares her journey and insights into the world of SEO consulting, working with a wide variety of brands to help them grow their online presence.

Top SEO Tips 

And here are the Google SEO tips for you.

#1: Don’t let empty internal search results pages get crawled & indexed

This is a rant by John Mueller on having crawlable and indexable internal search results pages. The takeaway is that it is better to have all internal search results pages blocked instead of letting empty results pages get indexed and crawled.

#2: Bing on private domain registration & SEO

We all know Google’s stance on private domain registration and SEO. Here is what Fabrice Canel from Bing hinted:


Videos to watch this week

You don’t want to miss any of these videos from other brilliant SEOs either. I know, some of them have info about ChatGPT and AI. LOL.

Learn how I was able to replace 12+ SEO tools with one Ahrefs SEO Toolbar

I’m not kidding! Check the video below and read my entire review of the Ahrefs SEO Toolbar.

How to use Google Search Console for SEO

Here is my latest video where I do a quick (40-minute) walk through Google Search Console and how I use it for SEO (and how you can use it too).

P.S. I recorded this video a month or so ago (sorry about the quality) and the most recent Google announcement made it obsolete, so I will be reshooting it soon. But I still think it contains useful tips, especially for newer SEOs, so here it is!

Search Console data exports, status dashboard, and more! – Google Search News (April ‘23)

SEO Auditing Large Websites

You cannot miss this from Aleyda.

Working With Your Devs On JavaScript SEO Bugs ft Jamie Indigo – Rankable 105

Other articles & resources to read

And you need to allocate some time to read these articles from other SEOs. They are brilliant.

How to get started with an SEO site audit

Check my latest contribution to the Wix SEO Hub where I talked about how you can get started with an SEO audit.

Google SERP Features Timeline

I invite you to check the constantly-updated Brodie Clark’s Google SERP Features Timeline that shows the latest Google SERP feature tests and launches (my recent discovery).

The best product category page optimisation checklist you’ll find on the internet

What if there were a checklist that YOU could follow to make sure you’re not leaving money on the table? Daniel K Cheung has you covered.

How to Optimize for Featured Snippets

Melissa Popp has created an awesome guide where she walks you through everything regarding featured snippets, including their types, benefits, factors, optimization, and more!

90% of my skills are now worth $0


How To Use ChatGPT For Keyword Research

ChatGPT can be a powerful assistant to speed up your keyword research processes. Daniel Smullen shares a series of prompts to get you started.

Relevance is Not a Qualitative Measure for Search Engines

Mike King from iPullRank explains how a content relevance score against the top query results can determine whether your SEO strategy should focus on links or content.

Do backlink pyramids really work for SEO?

Ever wondered or still wondering if backlink pyramids really work for SEO? Check what Mandy Schmitz has to say.

AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least)

Ann Smarty, a really smart woman by the way, shares 19+ ways you can use AI for content creation & optimization.

We studied 100 SaaS Twitter profiles to uncover top trends:

Ahrefs did a nice study. You might like it assuming that you are still interested in being on Twitter.

SEO Twitter nuggets

And before we end, here are a few Twitter nuggets for you.


Thank you for reading my newsletter! I hope you found the information useful. If you enjoyed this issue, be sure to check out the next one next week.

I can help you with SEO.

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.