Welcome to episode #79 of the SEO Newsletter by #SEOSLY!

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I share my 10 years of SEO experience and SEO knowledge for free. Just like everyone else, I have a family to support and bills to pay.

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And now onto the newsletter…

Really a ton has been happening in the world of SEO & AI. I’ve done all the hard work and curated the most important stuff and news for you.

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The SEO Newsletter by #SEOSLY is sponsored by JetOctopus

JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.

How to check if SEO is working

I invite you to check my latest 4500+ word article where I share how to check if your SEO results are working. I share my hands-on experience with no fluff whatsoever.

Top SEO & AI news

Here is the latest and hottest SEO news. Lots of announcements and news from Google after Google I/O.

A new way to search with generative AI

Here is Google’s overview of SGE, what it is, how it works, why it is important and more.

Supercharging Search with generative AI

Sign up today to test our latest update to Search, which uses generative AI to give you more information and context to your searches.

Help us build the future of Search with Search Labs

Google is introducing Search Labs, a new way for you to sign up to test bold new products and ideas we’re exploring. You’ll be able to try out some early-stage experiments, and share your feedback directly with the teams working on them

What’s ahead for Bard: More global, more visual, more integrated

Today, we’re introducing new updates to Bard, including image capabilities, coding features, and app integration. Plus, we’re expanding access around the world, introducing more languages, and ending the waitlist.

Learn from others’ experiences with more perspectives on Search

Google adds new ways to find and explore diverse perspectives on Search.

OpenAI rolls out more than 70 ChatGPT plugins including Internet access

ChatGPT’s plugins introduced in late March are now being rolled out to all OpenAI ChatGPT Plus accounts.

Google Keynote (Google I/O ‘23)

In case you missed it, here is the Google Keynote from Google I/O ’23.

SE Ranking Special Deal

SE Ranking is an awesome SEO tool that allows you to track rankings across multiple search engines, which is something we may all soon get interested in.

I have a special deal for you. One-month free access to SE Ranking. You will love it.

Other SEO & AI News

And here is less breaking but still important SEO news.

Introducing INP to Core Web Vitals

In early 2020, Google’s Chrome Team introduced the Core Web Vitals to provide a suite of quality signals for web pages. Today, the Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals to better evaluate the quality of a webpage’s user experience.

Bing Chat gains image answers with knowledge cards and optimized answers

These optimized answers go across shopping, weather, finance, jobs, autos, and recipes. By Barry Schwartz.

Get helpful context with About this image

Google is expanding its ongoing work in information literacy to include more visual literacy and help people quickly and easily assess the context and credibility of images. In the coming months, they are launching a new tool called About this image.

Google I/O Search Algorithm Ranking Update – Unconfirmed

Barry Schwartz is seeing signs of another Google search algorithm ranking update touching down over the past couple of days, which is why he is naming it the Google I/O Search Algorithm Ranking Update. This is not confirmed by Google but both SEO chatter and the automated tracking tools all show signs of an update.

Why Google Needs To Encourage Clicks To Publishers In The Search Generative Experience

There is a lot of concern and worry around the new Google Search Generative Experience and how that might impact traffic to content creators, publishers, site owners, and the web as a whole. Barry Schwartz has a few words to say to calm you down.

Google to update the helpful content system algorithm in the coming months

Google said this update will help it ‘understand content created from a personal or expert point of view.

My Favorite SEO Tools

People keep asking me what SEO tools I use and I must admit my toolset is not that wide. I’ve prepared a list of SEO tools I use on a daily basis.

SEO X-Ray #4: Site Audit in Less Than 40 Minutes with JetOctopus

I invite you to check out the new series of live SEO audits – SEO X-Ray – on my YouTube SEO channel.

Here is the latest SEO X-Ray episode where I show you how to use JetOctopus to audit a website in less than 40 minutes.

Recent SEO interviews

My most recent interview is with Gus Pelogia and Emanuel Petrescu. They both are super brilliant SEO minds.

SEO Insights & SEO Auditing Deep Dive with Emanuel Petrescu

Emanuel, a Toronto-based SEO consultant originally from Bucharest, Romania, shares his fascinating journey in the digital world that spans over a decade. From discovering search engines in the early 2000s to running his own business in the music industry, Emanuel’s rich experience is a treasure trove of insights for aspiring SEO professionals.

Interview with an SEO Product Manager at Indeed

In this exclusive interview, we dive into the fascinating story of Gus Pelogia, an accomplished SEO expert with a unique background in journalism. Gus shares his journey from his beginnings as a journalist in Brazil, working for major entertainment media outlets such as MTV, Terra, and R7, to his transition into the world of SEO in 2011.

The SEO Tales with Nitin: How AI is Reshaping the SEO Industry

Watch the replay of this live event where we talked about AI for SEO.

Unleashing an SEO Obsession with Olga Zarr

Check this video where I was a guest to my friend, Doug. We discussed my obsession with SEO, how I leverage ChatGPT, and my plan to cash in on affiliate programs.

Top SEO Tips 

And here are the Google SEO tips for you.

#1: Google: Invalid Schema Markup Doesn’t Hurt You

But a valid and rich one can help you a great deal, IMO. Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it won’t use it.

Videos to watch this week

And here are the videos you don’t want to miss this week.

Glenn Gabe On Google Broad Core Updates

This is a super interesting discussion between Barry Schwartz and Glenn Gabe about Google broad core updates.

Learn how I was able to replace 12+ SEO tools with one Ahrefs SEO Toolbar

I’m not kidding! Check the video below and read my entire review of the Ahrefs SEO Toolbar.

How to use Google Search Console for SEO

Here is my latest video where I do a quick (40-minute) walk through Google Search Console and how I use it for SEO (and how you can use it too).

P.S. I recorded this video a month or so ago (sorry about the quality) and the most recent Google announcement made it obsolete, so I will be reshooting it soon. But I still think it contains useful tips, especially for newer SEOs, so here it is!

SEO best practices for news sites

Learn SEO best practices for news sites to help position your content appear on Google search results and news surfaces.

What’s new in Google O/I 2023 – SEO Overview & Commentary

Here is Rad’s (Technical SEO Artist) recap and commentary on the latest developments from Google.

Terry Samuels 📚 Advanced Schema Markup for SEO

Another great episode of the SEO Video Show.

Google Search Generative Experience, Helpful Content Update, Algo Update, Bing Chat Models & I/O

And the essential recap of SEO news from Barry Schwartz.

Other articles & resources to read

And you need to allocate some time to read these articles from other SEOs. They are brilliant.

Thoughts from Google’s AI search announcement & potential impact

Awesome piece and super interesting insights from Aleyda Solis.

How to describe a SaaS product with schema markup

A software-as-a-service product is very different to an ecommerce product. This also means the way you describe it with structured data will differ significantly. Check this awesome piece by Daniel K Cheung.

How to Get Social Media Links on Your Google Business Profile

Want to know how to get your social media links on your Google Business Profile? Google doesn’t provide a way for you to add or edit these, so you have to help it connect the dots on its own. By Darren Shaw.

Google Generative AI and the Impact on Local: Google I/O May 2023 Roundup

In this piece, Mike Hawkes from BrightLocal covers everything you need to have on your radar.

Is your organic traffic eroding?

Kevin Indig shares how to run a step-by-step analysis to find out if and why your organic traffic is eroding over time.

Google Ranking Dropped Dramatically? (Here’s What to Check)

It can be alarming if your website’s Google rankings drop suddenly. But before you make any changes, it’s important to check certain things first.

A Little Negative SEO

There is already pretty public discussion about this method, I’m just exploring some potential misuses to (maybe) encourage a fix.

SEO Twitter nuggets

And before we end, here are a few Twitter nuggets for you.


Thank you for reading my newsletter! I hope you found the information useful. If you enjoyed this issue, be sure to check out the next one next week.

I can help you with SEO.

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.