#51: Olga Zarr rants on how to become a powerful SEO (and take the lead)

Episode #51 of the SEO Podcast by #SEOSLY features SEO consultant Olga Zarr.

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How to become a powerful SEO

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Episode #51

I record both the audio and the video version of each episode. Below is the video and audio version for you.

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You can listen to episode #51 of the SEO Podcast by #SEOSLY below.

Episode #51 notes – How to become a powerful SEO

Olga has over 10 years of SEO experience and has seen a lot. She wants to share 31 transformational things to become a powerful SEO.

99% of SEOs don’t do all these things. Doing them will put you in the top 1% of SEOs.The order doesn’t matter. Incorporate them into your SEO career.

Learn SEO fundamentals deeply

  • Understand crawling, indexing, ranking in detail
  • Read Google’s SEO Starter Guide documentation

Create your own websites

  • Make multiple sites, test and break them to learn

Learn keyword research

  • Find tools you like, create a methodology
  • Think topics, entities, semantics beyond just keywords

Master on-page optimization

  • Many guides available, optimize pages for topics
  • On-page and links are key to rankings

Know technical SEO

  • Be fluent in core concepts, site crawling analysis
  • Fix serious issues blocking rankings

Develop auditing skills

  • Identify issues quickly from experience
  • Do live site audits on YouTube to learn

Learn basic HTML and CSS

  • Take free intro courses on Codecademy etc.

Measure SEO success properly

  • Focus on revenue, leads, quality traffic metrics

Get certifications

  • Coursera SEO specialization from UC Davis recommended

Try different SEO tools

  • Focus on finding the right tools for you

Understand algorithm updates

  • Impacts vary site to site. May not recover quickly.

Network with other SEOs

  • Attend conferences and forums

Learn local SEO basics

  • Valuable niche, useful knowledge

Do practical SEO daily

  • Test changes on sites, track progress

Follow thought leaders

  • Consume free content from experts

Join SEO communities

  • Google Webmaster Help Forum to learn/get clients

Analyze data effectively

  • Take Google Data Analytics and AI courses

Never stop learning SEO

  • Podcasts, YouTube, blogs, books

Build an impressive portfolio

  • Document client results, courses, achievements

Learn basic programming

  • Python intro courses useful

Master Google Search Console

  • Your key SEO tool for optimization

Develop communication skills

  • Consult and explain SEO effectively

Understand content marketing

  • Optimize beyond just SEO factors

Use advanced schema markup

  • Beyond default plugins, aim for rich results

Embrace AI in SEO

  • Don’t resist, use AI tools properly

Learn project management

  • Asana, Notes, Sheets to track clients

Understand SEO reporting

  • Impactful reports beyond vanity metrics

Consider an SEO niche

  • For targeted clients and authority

Learn pitching SEO services

  • Guide to growing clients without pitching

Optimize conversion rates

  • Meaningless without conversions

Become an SEO consultant (optional)

  • Flexibility and freedom if desired

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The SEO Podcast by #SEOSLY is sponsored by JetOctopus

JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.

Want to become a guest or provide ideas for the show?

If you want to become a guest on the show or you want to share ideas, feel free to contact me. I will be happy to hear from you. Contact me at [email protected].

Check other interviews with SEOs

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.