#51: Olga Zarr rants on how to become a powerful SEO (and take the lead)
Episode #51 of the SEO Podcast by #SEOSLY features SEO consultant Olga Zarr.
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Episode #51
I record both the audio and the video version of each episode. Below is the video and audio version for you.
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Listen to episode #51
You can listen to episode #51 of the SEO Podcast by #SEOSLY below.
Episode #51 notes – How to become a powerful SEO
Olga has over 10 years of SEO experience and has seen a lot. She wants to share 31 transformational things to become a powerful SEO.
99% of SEOs don’t do all these things. Doing them will put you in the top 1% of SEOs.The order doesn’t matter. Incorporate them into your SEO career.
Learn SEO fundamentals deeply
- Understand crawling, indexing, ranking in detail
- Read Google’s SEO Starter Guide documentation
Create your own websites
- Make multiple sites, test and break them to learn
Learn keyword research
- Find tools you like, create a methodology
- Think topics, entities, semantics beyond just keywords
Master on-page optimization
- Many guides available, optimize pages for topics
- On-page and links are key to rankings
Know technical SEO
- Be fluent in core concepts, site crawling analysis
- Fix serious issues blocking rankings
Develop auditing skills
- Identify issues quickly from experience
- Do live site audits on YouTube to learn
Learn basic HTML and CSS
- Take free intro courses on Codecademy etc.
Measure SEO success properly
- Focus on revenue, leads, quality traffic metrics
Get certifications
- Coursera SEO specialization from UC Davis recommended
Try different SEO tools
- Focus on finding the right tools for you
Understand algorithm updates
- Impacts vary site to site. May not recover quickly.
Network with other SEOs
- Attend conferences and forums
Learn local SEO basics
- Valuable niche, useful knowledge
Do practical SEO daily
- Test changes on sites, track progress
Follow thought leaders
- Consume free content from experts
Join SEO communities
- Google Webmaster Help Forum to learn/get clients
Analyze data effectively
- Take Google Data Analytics and AI courses
Never stop learning SEO
- Podcasts, YouTube, blogs, books
Build an impressive portfolio
- Document client results, courses, achievements
Learn basic programming
- Python intro courses useful
Master Google Search Console
- Your key SEO tool for optimization
Develop communication skills
- Consult and explain SEO effectively
Understand content marketing
- Optimize beyond just SEO factors
Use advanced schema markup
- Beyond default plugins, aim for rich results
Embrace AI in SEO
- Don’t resist, use AI tools properly
Learn project management
- Asana, Notes, Sheets to track clients
Understand SEO reporting
- Impactful reports beyond vanity metrics
Consider an SEO niche
- For targeted clients and authority
Learn pitching SEO services
- Guide to growing clients without pitching
Optimize conversion rates
- Meaningless without conversions
Become an SEO consultant (optional)
- Flexibility and freedom if desired
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The SEO Podcast by #SEOSLY is sponsored by JetOctopus
JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.
Want to become a guest or provide ideas for the show?
If you want to become a guest on the show or you want to share ideas, feel free to contact me. I will be happy to hear from you. Contact me at [email protected].
