#53: Olga Zarr rants on the one most important SEO rule

Episode #53 of the SEO Podcast by #SEOSLY features SEO consultant Olga Zarr.

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The most important rule in SEO

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Episode #53

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Episode #53 notes


  • Olga explains there is one fundamental SEO rule that is critical to understand. Without it, you’ll never be successful in SEO.
  • Many new SEOs and agencies don’t grasp this core concept.

The Most Important Rule in SEO

  • The key rule is: Each page should target just one primary topic or keyword.
  • Don’t optimize your entire site for one keyword. Optimize each page for a specific term.
  • Homepage targets main keyword like “dentist in Los Angeles”. Services target treatments. Blog targets subtopics.
  • Interlink related pages. Link blog to services using keywords.
  • Conduct thorough keyword research first. Map topics to each URL.

Apply the Rule

  • Audit new sites to identify existing rankings and map those topics to pages.
  • For new sites, pick ideal keywords then optimize each page for one.
  • You can adjust topics over time as needed.
  • Follow this rule to lay the foundation for successful SEO.


  • Recap the core rule: One page, one topic, one keyword.
  • This is the single most important concept for SEO success.

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Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.