#53: Olga Zarr rants on the one most important SEO rule
Episode #53 of the SEO Podcast by #SEOSLY features SEO consultant Olga Zarr.
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Episode #53
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Episode #53 notes
Introduction
- Olga explains there is one fundamental SEO rule that is critical to understand. Without it, you’ll never be successful in SEO.
- Many new SEOs and agencies don’t grasp this core concept.
The Most Important Rule in SEO
- The key rule is: Each page should target just one primary topic or keyword.
- Don’t optimize your entire site for one keyword. Optimize each page for a specific term.
- Homepage targets main keyword like “dentist in Los Angeles”. Services target treatments. Blog targets subtopics.
- Interlink related pages. Link blog to services using keywords.
- Conduct thorough keyword research first. Map topics to each URL.
Apply the Rule
- Audit new sites to identify existing rankings and map those topics to pages.
- For new sites, pick ideal keywords then optimize each page for one.
- You can adjust topics over time as needed.
- Follow this rule to lay the foundation for successful SEO.
Conclusion
- Recap the core rule: One page, one topic, one keyword.
- This is the single most important concept for SEO success.
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