#54: This Interview Will Change Your SEO Game Forever

Episode #54 of the SEO Podcast by #SEOSLY features Ted Kubaitis From SEO Fight Club.

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Ted Kubaitis from SEO Fight Club

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Episode #54

Get ready to dive deep into the world of SEO with episode #54 of the SEO Podcast by #SEOSLY hosted by Olga Zarr. This time, we welcome an extraordinary guest, Ted Kubaitis, a heavyweight in the SEO industry. You may know Ted from the enlightening SEO Fight Club, or as the brilliant mind behind the remarkable SEO tool, Cora.

Watch episode #54

Listen to episode #54

You can listen to episode #54 of the SEO Podcast by #SEOSLY below.

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Episode #54 notes

Here are detailed video/podcast notes from my interview with Ted Kubaitis of SEO Fight Club:


  • Olga interviews Ted Kubaitis, founder of SEO software company Cora and creator of SEO Fight Club.
  • Olga says Ted is known as a genius in SEO for his rational, scientific approach.
  • Ted is modest, saying he just saw an opportunity with so many charlatans in SEO. He applied scientific method.

Ted’s Background

  • Studied physics and computer science. Worked at pioneering tech companies early in his career.
  • Did in-house SEO for an online retailer for 17 years in total secrecy and isolation.
  • Helped grow the company from $5 million to $65 million in revenue over that time.

Ted’s SEO Insights

  • Did early experiments proving power of keyword density when controlled properly.
  • Google rewards supplemental content like sidebars and footers – doesn’t all need to be in main content.
  • Cross-linking own properties is OK with proper disclosure of ownership.
  • Press releases still work despite claims. Don’t need to rank, just be in link graph.
  • Keyword stuffing and other “solved” problems still work after decades. Google is lazy.
  • Need a safe space to fail and learn before applying to money sites.

SEO Mistakes to Avoid

  • Naming site sections something unsearchable vs something searched. Easy win.
  • Relying on “Google is smart” assumptions rather than testing fundamentals yourself.

Cora SEO Software

  • Created and coded solo over last 6 years, Cora now measuring ~90K ranking factors
  • Focuses on factor diversity – using more different signals. Unsticks pages.
  • Roadmap gives the most important factors to tune. Phases 1-4 are key.
  • Safe for advanced SEOs, not beginners. Training is mandatory and critical.

Advice for SEOs

  • Master HTML, SEO basics first before advanced training like Lee Witcher’s.
  • Test a few core fundamentals yourself so you can identify bad advice.
  • Watch SEO Fight Club episodes to see evidence and learn.


  • Olga and Ted agree SEO is constantly evolving. Need to continually test and learn.

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The SEO Podcast by #SEOSLY is sponsored by JetOctopus

JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
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Want to become a guest or provide ideas for the show?

If you want to become a guest on the show or you want to share ideas, feel free to contact me. I will be happy to hear from you. Contact me at [email protected].

Check other interviews with SEOs

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.