Episode #54 of the SEO Podcast by #SEOSLY features Ted Kubaitis From SEO Fight Club.
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Get ready to dive deep into the world of SEO with episode #54 of the SEO Podcast by #SEOSLY hosted by Olga Zarr. This time, we welcome an extraordinary guest, Ted Kubaitis, a heavyweight in the SEO industry. You may know Ted from the enlightening SEO Fight Club, or as the brilliant mind behind the remarkable SEO tool, Cora.
Watch episode #54
Listen to episode #54
You can listen to episode #54 of the SEO Podcast by #SEOSLY below.
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Episode #54 notes
Here are detailed video/podcast notes from my interview with Ted Kubaitis of SEO Fight Club:
- Olga interviews Ted Kubaitis, founder of SEO software company Cora and creator of SEO Fight Club.
- Olga says Ted is known as a genius in SEO for his rational, scientific approach.
- Ted is modest, saying he just saw an opportunity with so many charlatans in SEO. He applied scientific method.
- Studied physics and computer science. Worked at pioneering tech companies early in his career.
- Did in-house SEO for an online retailer for 17 years in total secrecy and isolation.
- Helped grow the company from $5 million to $65 million in revenue over that time.
Ted’s SEO Insights
- Did early experiments proving power of keyword density when controlled properly.
- Google rewards supplemental content like sidebars and footers – doesn’t all need to be in main content.
- Cross-linking own properties is OK with proper disclosure of ownership.
- Press releases still work despite claims. Don’t need to rank, just be in link graph.
- Keyword stuffing and other “solved” problems still work after decades. Google is lazy.
- Need a safe space to fail and learn before applying to money sites.
SEO Mistakes to Avoid
- Naming site sections something unsearchable vs something searched. Easy win.
- Relying on “Google is smart” assumptions rather than testing fundamentals yourself.
Cora SEO Software
- Created and coded solo over last 6 years, Cora now measuring ~90K ranking factors
- Focuses on factor diversity – using more different signals. Unsticks pages.
- Roadmap gives the most important factors to tune. Phases 1-4 are key.
- Safe for advanced SEOs, not beginners. Training is mandatory and critical.
Advice for SEOs
- Master HTML, SEO basics first before advanced training like Lee Witcher’s.
- Test a few core fundamentals yourself so you can identify bad advice.
- Watch SEO Fight Club episodes to see evidence and learn.
- Olga and Ted agree SEO is constantly evolving. Need to continually test and learn.
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Want to become a guest or provide ideas for the show?
If you want to become a guest on the show or you want to share ideas, feel free to contact me. I will be happy to hear from you. Contact me at [email protected].