#55: Olga Zarr audits her own SEOSLY website. Here’s what she finds.

Episode #55 of the SEO Podcast by #SEOSLY features SEO consultant Olga Zarr.

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Olga Zarr audits her own website

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Episode #55

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Episode #55 notes


  • Olga shares that 3 years ago she optimized her site for SEO perfectly, but hasn’t maintained it since due to being busy.
  • She has made many changes over time and wants to audit it thoroughly as if it were a client site.

Reason for Audit

  • Received messages from viewers noticing technical errors. Grateful for feedback showing they care.
  • Has added/removed content, changed URLs, added/removed redirects over time.
  • Traffic is growing but knows opportunities being missed. Wants to monetize content better.

Audit Tools Used

  • Screaming Frog for full crawl with JavaScript rendering. Also crawling sitemaps.
  • JetOctopus to analyze cannibalization. Integrates with Search Console.
  • Google Search Console for performance data.
  • Other tools like SEO tools, HTML validators occasionally.

Screaming Frog Findings

  • Fixed some schema validation errors, non-indexable canonicals.
  • Has some 404s being internally linked to indicating dead pages.
  • Invalid HTML elements in <head> to clean up.
  • Many redirects from old URLs that need updated internal links.
  • Some oversized images found that can be optimized.
  • Duplicate page titles and meta descriptions to revise.
  • Short title tags lacking keywords to expand and optimize.

JetOctopus Findings

  • Confirmed suspected cannibalization between services pages and blog.
  • Useful for quickly identifying cannibalization issues.

Manual Site Review

  • Inspected headings structure, found some opportunities for improvement.
  • Noticed heavy use of keywords in image alt attributes.
  • Added more FAQs for on-page keyword optimization.
  • Table of contents blocks content now, will revise.
  • Need more internal links to new pages. Shown value of InLinks for automation.

Site Speed Discussion

  • Used to obsess over site speed and Core Web Vitals. Still important but overrated.
  • Edge caching improved speed without deep optimization. Focus should be on:
    • On-page optimization
    • Content upgrades
    • Internal linking (with the use of InLinks, for example)
    • Conversion optimization


  • Will continue auditing and optimizing existing content. Also add new content.
  • Site has no technical issues blocking rankings, mostly ongoing improvements needed.
  • Very grateful to viewers for feedback helping identify areas to optimize.

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The SEO Podcast by #SEOSLY is sponsored by JetOctopus

JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.

Want to become a guest or provide ideas for the show?

If you want to become a guest on the show or you want to share ideas, feel free to contact me. I will be happy to hear from you. Contact me at [email protected].

Check other interviews with SEOs

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.