#56: The Perfect SEO Career Path (With Nitin Manchanda From Botpresso)

Episode #56 of the SEO Podcast by #SEOSLY features Nitin Manchanda from Botpresso.

I invite you to subscribe to the SEO Podcast by #SEOSLY to keep learning SEO with me and the SEO experts I interview.

Olga Zarr and Nitin Manchanda From Botpresso

Follow SEO Podcast by #SEOSLY

You can subscribe to the SEO Podcast by #SEOSLY on popular podcast platforms or check the website of the podcast.

Episode #56

Join Olga Zarr, your host on the SEO Podcast by #SEOSLY, as she dives deep into the world of SEO with special guest, Nitin Manchanda. Nitin is an engineer turned SEO expert who has honed his skills since 2012. His innovative approach to SEO, with a particular focus on scalability and automation, has propelled him to success in this ever-changing industry.

Watch episode #56

Listen to episode #56

You can listen to episode #56 of the SEO Podcast by #SEOSLY below.

Cora Pro SEO Software 25% OFF

Cora SEO Software has been an absolute game-changer for me. I can honestly say that this the the ONLY tool you may need if you want to improve rankings and do it in the most efficient and effective way.

Cora SEO Software is capable of measuring thousands of factors and tells you exactly which ones appear to influence rankings and how much you need of each to compete with higher ranking competitors. More and more we are finding that having a broad diversity of ranking signals is the most important ranking factor and no SEO tool on the market handles factor diversity better than Cora.

You don’t need to believe what I’m saying. Just try for yourself! I have a special lifetime deal 25% OFF (and free training) for my newsletter subscribers.

Episode #56 notes

Here are detailed notes from Olga Zarr’s interview with Nitin Manchanda:


  • Olga interviews Nitin Manchanda, founder of SEO agency Botpresso based in Berlin, Germany.
  • Nitin started his career in 2012 as a software engineer but got pulled into SEO and loved it.

Early SEO Experience

  • Started in SEO at Indian e-commerce company Flipkart with no prior knowledge.
  • Ran experiments on small sections of site to prove SEO value before expanding.
  • Built “magic pages” filtering products by attributes that quickly ranked.
  • Applied learnings to solve issues like duplicate product pages across gender categories.
  • Grew SEO team and capabilities at multiple Indian startups.

Enterprise SEO at Trivago

  • Joined Trivago in Germany as Product Owner for SEO with 55 markets.
  • Learned patience – changes rolled out gradually to avoid negative user impact.
  • Promoted to Global Head of SEO with full ownership of SEO.
  • Built programmatic SEO tools leveraging engineering team.
  • Graph theory algorithm achieved 99% internal link coverage.

Transition to Consultancy

  • Wanted to start own consultancy Botpresso. Began as solo consultant in COVID.
  • Quickly realized need for team to meet demand and avoid blocking clients.
  • Now 16 fully remote employees, focused on enterprise and international SEO.
  • Loves solving challenges at scale – $5M+ SEO revenue/month for clients.

Management Philosophy

  • Aims to make Botpresso best employer – fun, growth, work/life balance.
  • Policies like birthday leave for parents, annual offsites, celebrating festivals.
  • Regular learning sessions, invites external experts as speakers.
  • Rewards high contributors with trips to conferences like Brighton SEO.


  • Nitin enjoys staying involved in hands-on SEO in addition to management.
  • Recommends being open about failures and mistakes to help others learn.

Make sure to subscribe to my SEO newsletter to stay fully informed and be notified when a new episode comes out.

You can subscribe to my newsletter using the form below.

The SEO Podcast by #SEOSLY is sponsored by JetOctopus

JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.

Want to become a guest or provide ideas for the show?

If you want to become a guest on the show or you want to share ideas, feel free to contact me. I will be happy to hear from you. Contact me at [email protected].

Check other interviews with SEOs

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.