Let’s talk about SEO for casino and gabling sites, which is a totally different type of SEO.
This episode features a special guest – John Wright – who has tons of experience and success with affiliate marketing and SEO for casino and gambling sites.
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SEO for casino & gambling sites (video)
I record both the audio and the video version of each episode. Here is the video version for you.
SEO for casino & gambling sites (audio)
You can listen to this episode of the SEO Podcast by #SEOSLY below.
SEO for casino & gambling sites (notes)
Here more detailed notes from the interview.
About John Wright
- Studied mechanical engineering and robotics/AI
- Got into professional gambling and online casinos early on
- Worked on setting up online casinos and running affiliate departments, saw how much money affiliates were making
- Started building own affiliate sites in 2010 and learning SEO
- Considers himself a “lazy SEO” focused on easy wins
- Has sold most affiliate sites, now focuses on B2B affiliate sites reviewing affiliate programs
- Also building SaaS products for affiliates
SEO for Casinos & Gambling Sites
And here are the tips and tricks about SEO for casinos and gambling sites.
Niche Knowledge
- Common belief is need deep industry knowledge to rank in this niche
- Reality is can get up to speed quickly via training writers on casino reviews
- Focus writers on key details like licenses, game providers, promos, etc.
Site Structure
- Typical structure is blog content, core pages, casino reviews/comparisons
- Also mix in videos and aim for unique takes like B2B affiliate content
- Create templates for consistency but make each review unique
Content Tips
- Niche down as much as possible, avoid direct “online casinos” keywords
- Treat it like a professional editor job at a top publisher
- Consistency over years, not weeks, is key to seeing results
- Add images, formatting, links to improve content quality and engagement
Link Building for Casinos and Gambling Sites
- Some top affiliates do zero paid links, focus just on content
- But for most, paid links can drive big gains (much more lucrative than other niches)
- Be careful about over-optimizing anchors and placing too many sitewide
Staying Ahead in the Casino and Gambling Industry
- Watch for Google updates like product reviews and helpful content to avoid penalties
- Have multiple sites as backup against penalties or algorithm flux
- Video emerging as harder format for AI to replicate at quality
- Future may see AI optimizing ads and monetization automatically
Follow & connect with John Wright
Here is how you can connect with John Wright:
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