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The biggest competitors in industries
United States
  • United States
  • United Kingdom
  • Australia
  • Canada
  • Brazil
  • France
  • Germany
  • Japan
  • South Africa
  • United Arab Emirates
Domain Visits Desktop Share MoM YoY Main Traffic Source
Domain Visits Desktop Share MoM YoY Main Traffic Source
microsoftonline.com

368.42M

79.1%291.27M

3%

-8%

Referral

office.com

333.93M

69.9%233.38M

-3%

10%

Direct

live.com

304.69M

59.9%182.36M

5%

-7%

Direct

zoom.us

244.88M

75.0%183.72M

2%

-41%

Direct

instructure.com

228.06M

85.3%194.47M

-12%

-35%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
samsung.com

163.11M

10.9%17.76M

31%

-6%

Direct

xfinity.com

135.31M

41.7%56.49M

7%

-12%

Direct

t-mobile.com

104.18M

14.8%15.46M

12%

-36%

Direct

att.com

100.33M

32.3%32.40M

-4%

-26%

Direct

verizon.com

76.07M

32.7%24.84M

22%

-13%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
walmart.com

762.14M

18.8%143.00M

76%

-21%

Referral

ebay.com

462.12M

44.8%206.97M

7%

-27%

Direct

etsy.com

271.42M

37.1%100.57M

17%

-18%

Direct

bestbuy.com

247.75M

30.3%75.17M

88%

-30%

Direct

target.com

198.89M

34.9%69.38M

37%

-32%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
office.com

333.93M

69.9%233.38M

-3%

10%

Direct

paypal.com

307.78M

39.2%120.50M

11%

-18%

Direct

zoom.us

244.88M

75.0%183.72M

2%

-41%

Direct

discord.com

215.30M

61.1%131.56M

9%

2%

Direct

imgur.com

214.57M

17.1%36.79M

-2%

5%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
bing.com

671.88M

39.9%268.41M

2%

-15%

Direct

archiveofourown.org

547.78M

3.7%20.18M

1%

38%

Direct

netflix.com

264.69M

81.0%214.37M

4%

-21%

Direct

msn.com

245.75M

33.7%82.71M

21%

-4%

Direct

webtoon.xyz

217.70M

0.8%1.82M

-

72%

Direct

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Discover how
competitors generate traffic

  • Uncover mobile-desktop traffic share of any
    company in the market
  • Dissect your competitors’ marketing mix by their
    traffic sources — direct, search, referral, paid, and social
  • Locate which countries their traffic comes from
  • Explore which sites people visit before and after
    landing on a competitor’s site
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Reveal competitors’ top products & offers

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  • Spot new landing pages that get extra promotional efforts
  • Pinpoint your competitors’ most popular products, services, and categories
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Examine direct, indirect, and new competitors and their market shares

  • Benchmark yourself against the whole industry to
    find new growth avenues
  • Reveal companies’ online market shares to identify
    industry leaders
  • Spot seasonal ups and downs to prepare for future challenges
  • Identify the in-market audience demographics and
    interests to build a better audience fit
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Assess your competitors’ organic strategies

  • Discover keywords that bring the highest traffic numbers to your rivals
  • Find out which unique keywords and backlinks they target that you don't
  • Track your rivals’ ranking dynamics and see which pages appear within Google’s top SERPs
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Dissect your rivals’ advertising tactics

  • Explore which products your rivals are promoting
    right now with live ad examples
  • Analyze their ads’ messaging and keywords
  • Examine competitors’ Product Listing Ads to unveil
    your Google Shopping rivals
  • Discover the biggest Display ad publishers in your niche
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Uncover top content and social media performance

  • Find and dissect content pieces that attract the highest visitor numbers
  • Uncover topics that generate the most mentions and backlinks
  • Monitor your competitors’ social media audience growth dynamics
  • Compare social media engagement metrics of several players
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Why you can trust our data

1B

events analyzed per day

190

regions & countries

37.2T

backlinks

20B

keywords

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1 / 4

"This is a great overall rank tracking and competitive analysis tool, traffic analytics data also much more accurate than other platforms."

Orit M.
Orit M. Head of SEO, Retail

"Great tool to get information on SEM and SEO for your business. It can also be used to collect competitive. Very helpful in keywords research and website traffic analysis."

Alexandre R. Digital Marketing Director

"Semrush has allowed us to integrate an essential element in our work: competition research and traffic analysis."

Román E.
Román E. Digital Marketing & Communication Consultant

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