SEO FAQs: 39+ Frequently Asked Questions About SEO

Last updated on June 13, 2021.

In my day-to-day job as an SEO, I come across lots of questions about SEO, the SEO industry, work as an SEO, SEO best practices, SEO tools, and more.

Many of these questions appear time and time again. They are asked mostly by beginner SEOs who are only starting their journey as SEO professionals.

In this article, I compiled the 40 most often asked questions about SEO. Under each question, I provided my own answer based on my 8-year experience in the SEO industry.

I am sure your start in the SEO industry will become way easier once you know the answers to the most nagging questions about SEO. Let’s begin.

SEO FAQs: General Questions About SEO

Let’s start with a bunch of general questions about SEO. If you are new to SEO, check my SEO glossary to learn basic SEO terms and terminologies.

1. What is SEO and how it works?

SEO stands for search engine optimization which simply means optimizing your website in such a way that it can be found in organic search results of search engines. In other words, it is a method of influencing or controlling what appears in search results. 

SEO FAQs

The better your website is in terms of SEO, the higher its visibility in search engines is and the higher organic (free) traffic it gets. And more free traffic usually means more customers and more revenue.

The search engine optimization (SEO) guide from Google does a great job of explaining the basics. Make sure to read this guide.  

2. Why is SEO important?

SEO is important because it brings to your website visitors who are genuinely interested in what you are offering. These are the visitors who are exactly looking for information about the topic of your web page. 

☝️ PRO INSIGHT
Did you know that Google receives about 65 000 searches every second? It means that all your current and potential customers are on Google. And you should be there too. 

Every day more and more transactions and purchases are made on the Internet. This is especially true in 2020 and in the context of the COVID-19 pandemic. More and more businesses are now going online and it’s mainly Google where customers come to look for what they need. 

SEO is important! Hence this website!

3. Is Google the only search engine that counts?

There are search engines other than Google but Google is the search engine that counts the most. Google has over 90% of the search market while its biggest competitor Bing has only about 6% of the market share.

There are, of course, other search engines like Baidu (the Chinese search engine), Yandex (the Russian search engine), or DuckDuckGo but it’s Google that we all care about the most.

The market share of different search engines

The reason behind this is simple. Google simply provides the best and most relevant results. That’s why every SEO should know a bit about Google and what Google cares about the most. 

⚡ Check the list of alternative search engines (other than Google) to learn about other search engines (they really exist).
⚡ If you are interested in privacy, I have a list of privacy search engines (engines that don’t track you).

4. What types of SEO are there?

There are lots of different types, categories, and subcategories of SEO. I really mean a lot! Let’s take a look at the most popular and the most important ones. 

  • SEO is often divided into on-site SEO and off-site SEO. 
    • On-site SEO refers to the optimizations of the elements of the website, such as meta tags, content, speed, URLs, internal links, and more. 
    • Off-site SEO refers to optimizations made outside the website, such as link building.
    • There is also on-page SEO and off-page SEO which work analogically but relate to one specific web page instead of the whole site.
  • SEO practices are often divided into back hat SEO and white hat SEO depending on whether you comply with Google webmaster guidelines or prefer manipulative techniques. 
  • Another common division of SEO is into technical SEO (focused on technical optimizations), mobile SEO (focused on optimizing a website for mobile), and local SEO (focused on local visibility).

In most cases, SEO simply refers to optimizing a website for search. But not always! 

  • That’s why we also have YouTube SEO, Instagram SEO, or App Store Optimization (ASO) which focus on increasing the visibility of a YouTube channel, an Instagram account, or a mobile app.

⚡ I have created an on-page SEO checklist with 100+ elements. Check it out to learn more about this type of SEO.

5. Why is technical SEO important?

Technical SEO is important because it’s the opening door for a website’s visibility in search. The purpose of technical SEO is to help search engine robots access, crawl, index, and understand your website.

If a robot can efficiently crawl and index your website, then your website stands a chance of better rankings and improved visibility. It doesn’t matter how awesome your content is if search engine robots cannot access and understand your website. Don’t neglect technical SEO!

❗ The best way to check if your site is OK in terms of technical SEO is to perform a technical SEO audit.

6. How fast is my website on mobile?

To check how fast your website is on mobile, you can simply visit it using your mobile phone! But remember that the speed of the Internet connection and phone type might have a huge impact on how fast a website appears to be.

Google PageSpeed Insights provides a ton of useful data about the speed of a web page and gives actionable tips on how to improve it. It also measures Core Web Vitals.

SEO FAQs: mobile speed
WP Rocket

To get into more technical details of how fast your website is on mobile (and desktop), you can use one (or ideally all) of the following tools:

Make sure to check my list of tools to measure Core Web Vitals (you can use these tools to measure the speed of your site as well).

7. How to improve website mobile speed?

To improve website mobile speed, you need to put into action all or the majority of the below best website speed practices:

  • Optimize and compress images
  • Compress CSS, HTML, JavaScript files
  • Minify CSS, HTML and JavaScript
  • Leverage browser caching
  • Use a CDN (content delivery network)
  • Remove render-blocking JavaScript
  • Improve server response times
  • Pass Core Web Vitals

☝️ PRO TIP
A quick way to greatly improve the speed of any WordPress website is to use WP Rocket. Check my WP Rocket review to learn more. 

Note that your goal is not to get 100/100 on Google PageSpeed Insights, but to have a relatively quick website with – above all – awesome content. Anything above 75/100 is already great and enough in most cases. Your website does not need to be insanely fast. It simply cannot be much slower than your competitors’ websites. 

⚡ Check my Core Web Vitals audit guide where I discuss in detail all the possible ways to optimize the speed of your website.

8. Why is mobile SEO important?

Mobile SEO is important because in most cases already (and soon in all cases) search engines look only at the mobile version of a site when crawling, indexing, and ranking it.

When you are thinking about your website and how SEO-friendly it is, you should think only about how it performs on mobile devices (and whether it is mobile-friendly). 

☝️ PRO TIP: Remember that soon all websites will switch to mobile-first indexing. And by the end of August Core Web Vitals (together with other signals collectively known as page experience) will become an official ranking factor. 

⚡ Check my full guide to the Google page experience and my Core Web Vitals guide to learn more.

9. Is WordPress good for SEO?

WordPress is just as good for SEO as any other content management system. Google and other search engines don’t have any preference regarding the CMS of a website.

There are a lot of WordPress plugins that will let you perform complex optimizations and add lots of functionalities to a website. As you can see there are almost 60 thousand WordPress plugins out there.

Frequently asked questions about SEO: WordPress

❗ With the use of the WP Rocket plugin, you can instantly improve the speed and performance of almost any WordPress website.

As long as your website is accessible to search engine bots, has awesome content, has E-A-T, and provides a great user experience, it will be doing great in terms of SEO whether it’s WordPress-based or not.

10. How do I do SEO for WordPress?

Doing SEO for WordPress websites doesn’t differ much from doing SEO in general. The SEO guidelines and best practices, of course, apply to any website, regardless of the CMS (content management system) it uses.

In the case of WordPress, on-site SEO is a bit different and a lot easier because it comes down to making adjustments within a user-friendly CMS panel instead of implementing changes directly in the code. 

SEO FAQs: WordPress

When it comes to off-site SEO, here everything stays pretty much the same.

What WordPress plugins should I use?

There are basically 3 good WordPress SEO plugins to choose from right now: Yoast SEO, RankMath, and All in One SEO Pack. They all help you more easily optimize your website when it comes to SEO. All have their pros and cons. I recommend testing each one and choosing the one you like the most.

❗ In addition to an SEO plugin, you should also use a caching plugin that will help you speed up your website. I strongly recommend using WP Rocket.

11. How long does it take to audit a website?

How long it takes to audit a website really depends on how in-depth an audit needs to be, what its scope is, or how problematic a website is.

The most important part of the SEO auditing process is to make sure that all the SEO recommendations from the audit are indeed implemented on the website. 

An experienced SEO can do a quick and general overview of a website within a few hours. An in-depth SEO audit that checks all the more and less important factors may take even 60-100 hours!

SEO audit with Sitebulb

⚡ Check my guide on how to audit a site with Sitebulb (in less than an hour).

SEO FAQs: Frequently Asked Questions About SEO Tools

12. Do I need SEO tools?

SEO tools make it so much easier to collect, analyze, and draw conclusions from data. They also let you do a deep analysis of any website. Most SEO tools will also highlight the major SEO problems of a website and suggest possible fixes.

Tools are also invaluable when it comes to analyzing competition, choosing the keywords to target, creating the strategy for your website, or simply checking how it’s doing in comparison to other websites.

SEO tools give you the knowledge & data you need to grow a website and turn it into a profitable business. However, the catch here is that you need to know what tools to use and how to use them. I know the number of available SEO tools is overwhelming. But don’t worry. I am going to show you all the essentials.

13. What SEO tools should I start with?

There are so many SEO tools out there that choosing the right tools for a website may seem overwhelming. Fortunately, many of these tools are quite similar and it’s really about choosing the tools you like the most and learning how to use them.

Here are some tools you may want to start with:

  • Google Analytics (GA) to analyze traffic and audience.
  • Google Search Console (GSC) to analyze indexation, accessibility, and visibility. Search Console also has a very useful crawl stats report.
  • Google Keyword Planner to do keyword research.
  • AlsoAsked.com and AnswerThePublic to check what questions people ask.
  • Ahrefs, or Semrush to do any of the above, and more. 

I know that there is an overlap between the tools I show you below but some tools belong to several categories (i.e. a given tool is free, essential, and comes from Google). 

14. What tools should every SEO use?

There are hundreds of more and less advanced SEO tools out there. Here are the tools every SEO should use (regardless of their level of expertise):

  • Tools for analyzing the traffic and audience of the website, such as Google Analytics.
  • A tool for analyzing user behavior, such as Clarity from Microsoft. 
  • Tools for communicating with search engine robots, such as Google Search Console and Bing Webmaster Tools.
  • Keyword tools, such as Google Keyword Planner, AnswerThePublic, and AlsoAsked.com.
  • A more comprehensive tool that allows for analyzing a website’s visibility, links, search terms, competition, etc. It can be Ahrefs, Moz, Semrush, or Majestic.
  • Website-scanning tools for analyzing technical aspects of a website. Here I always use Screaming Frog SEO Spider and Sitebulb.
  • Tools helping with creating better content like SURFER.
  • A tool that will help you with grammar, spelling, and how your language sounds. Grammarly comes in very useful. If you are writing content for, for example, your own SEO blog like mine. 

This list isn’t final, of course.

⚡ Check my in-depth reviews of Semrush and Serpstat to learn more about these tools.

15. What free SEO tools are there?

Fortunately, there are lots of awesome free SEO tools you can use to improve the SEO of your website. Here are some free SEO tools you might want to check:

  • Basic Google tools such as Google Analytics, Google Search Console, Google PageSpeed Insights, Mobile-Friendly Test, Rich Results Test, or Google My Business (for local SEO).
  • Bing Webmaster Tools and Clarity from Microsoft. 
  • Ahrefs Webmaster Tools.
  • Keyword research tools like Google Keyword Planner, AlsoAsked.com, or AnswerThePublic.
  • Tools for checking links, such as Link Explorer by Moz, Backlink Checker by Ahrefs.
  • Technical tools for crawling the website like Screaming Frog SEO Spider (there is a limit with a free version) and Sitebulb.
  • Useful Chrome SEO plugins like Link Redirect Trace, Detailed SEO Extension, SEO Quake, and View Rendered Source.
  • Free WordPress SEO plugins, such as Rank Math, Yoast, or All in One SEO Pack.
  • SEO “weather” tools like Mozcast or Semrush Sensor.
  • A bit advanced Google SEO tools like Data Studio, Disavow Tool, Lighthouse, and Chrome DevTools.

This is just a preview of what a list of free SEO tools might contain.

16. What Google tools should I use?

Google is a major player here and, fortunately, it provides tons of useful SEO tools. Here are the Google tools you should use if you think about SEO seriously:

  • Basic Google tools, such as Google Analytics, Google Search Console, Google Data Studio, Google My Business (for local SEO), Google Keyword Planner (for keyword research).
  • Google tools for speed and mobile like Google Mobile-Friendly Test and Google PageSpeed Insights.
  • Advanced Google tools, such as Disavow Tool, Chrome DevTools, or Lighthouse.
  • Other must-see Google tools include Google Trends, Google Alerts, Site Kit by Google (WordPress plugin).

A great thing about Google tools is that most are free and Google provides lots of supporting materials, courses, and documentation for these tools. The Google tools listed above are the most popular and essential tools provided by Google.

SEO FAQs: The Questions Every SEO Is Asked Every Day

And I have a bunch of other interesting questions about the practical side of SEO. I come across these almost every day (either from clients or beginner SEOs).  In this section, I am answering all of them for you. 

17. What are the top techniques for SEO?

Based on my experience, the top techniques for SEO include:

  • Making sure the website is accessible to search engine bots and there are no obvious technical issues, such as a noindex tag. 
  • Optimizing meta tags and headers so that both users and search engine bots can understand the main topic and subtopics of a web page. 
  • Creating high-quality useful in-depth content that helps users solve their problems or answers their questions. In other words, content that meets users’ needs. 
  • Earning (not building) high-quality backlinks that actually bring traffic to a web page. 
  • Building a website’s E-A-T. 
  • Following SEO and webmaster guidelines provided by Google. 

☝️ PRO TIP: I put accessibility to search engine robots at the beginning because this is the foundation without which a website does not stand a chance of high rankings no matter how great it is. 

This list is, of course, neither definite nor final.

18. When does SEO start working?

SEO takes time and requires a lot of patience. There are lots of variables influencing how quickly you can see the first effects of SEO. It depends on the size, type, or age of a website. It also depends on the niche and how competitive it is. 

  • In general, you can expect the first results after a few weeks. 
  • New sites usually need to wait a few months. 
  • The greatest effects (and the snowball effect) usually come from consistent white hat SEO actions taken for a couple of years.
seo guide organic traffic new website

☝️ PRO INSIGHT: My own experience shows that a brand-new website usually starts to take off after about 8 months. Of course, I mean 8 months of creating new high-quality content. 

Unfortunately, many people want immediate results and are unwilling to wait for the big and real SEO effects to come. As a result, they either engage in black hat SEO techniques or choose an SEO “expert” who guarantees quick and awesome results. This is usually a short-cut to a website penalty instead of SEO success. Don’t take this road.

Remember that there are no guarantees in SEO. If an SEO specialist or an agency guarantees rankings, run away. 

19. Why does SEO take so long?

SEO takes so long because it is about establishing your position as an expert in your niche, building authority and trust, adding value, and meeting your visitors’ needs. Just like in any other field or industry, this is not a quick process.

If you are looking for instant results and bringing traffic to your website immediately, then PPC (pay per click) may be a better option for you. However, it’s SEO that brings long-term results and steady free organic traffic to a website. 

⚡ Don’t miss the article with my thoughts on how long SEO takes to work.

20. How do I know if SEO is working?

You can say that SEO is working if your business is growing and new customers are coming. SEO success should never be measured purely by keyword rankings. This is a rabbit hole!

A website’s ranking for a particular keyword or keywords brings a lot of useful information but it should never be an SEO goal in itself. It is a common situation where a website has high rankings for hundreds of low-volume and low-demand keywords that bring no traffic or no new customers. 

But it is sometimes enough for a website to have high rankings for just a bunch of high-volume and high-demand keywords that bring lots of traffic that converts easily. 

Frequently asked questions about SEO: organic traffic

The SEO success metric is organic traffic that is converting and turning into happy customers. It does not matter so much if it comes from tons of long-tail keywords or a few highly competitive search phrases. 

21. How often does SEO need to be done?

SEO is not a one-time process that you follow and complete. This is an ongoing process that needs to be done on a regular basis and that requires constant monitoring and supervision.

However, contrary to PPC (pay per click), SEO doesn’t stop the moment you stop paying for it. An excellent website (in terms of content, E-A-T, and technical SEO) may do well for many months without much work on the SEO side except for some basic monitoring and regular creation of new content. 

SEQ FAQs: How often to do SEO

However, I believe that any serious business that relies on organic traffic should have an SEO or an SEO agency taking constant care of the SEO side of things. 

SEO FAQs: Questions About Learning SEO

If you have got so far, you must be a very patient and ambitious SEO who wants to learn. And this is what this section is about. As an active SEO, I often come across questions from people who want to join the SEO industry. Here is what they usually ask about. 

22. Is SEO difficult to learn?

Whether SEO is difficult to learn depends on where you start and how computer-savvy you are. I would say that SEO isn’t difficult to learn provided that you are ready to spend many hours studying, experimenting, and drawing conclusions.

☝️ PRO INSIGHT: SEO may be quite difficult to learn if you don’t really “feel” it and are not genuinely interested in it. 

It’s like with any other craft. If you dig deep, are curious, educate yourself in many ways (books, online courses, videos, podcasts), then SEO becomes easier and easier. All the necessary SEO resources and materials are available online, so it’s really all up how easy and effective your SEO learning path is. 

23. Can I learn SEO on my own?

Of course, you can learn SEO on your own. In fact, most SEOs out there are self-taught (especially those with many years of experience).

SEO, at least as of now, is not taught at universities. Neither is there a course of studies with a major in SEO. However, there are plenty of online SEO resources. Google alone provides so many tutorials, articles, and books on SEO that you will probably not have enough time to read all of them. A great place to start is Google Search Central.

google search central

You are very lucky if you’re starting out your SEO journey now because the number of courses and SEO materials available is so huge and diverse. That was not the case when I was starting out. 

In addition, there are also lots of friendly and helpful SEO communities or SEO experts who are willing to share their knowledge. Yup, you can definitely learn SEO on your own. All you need is persistence, motivation, and consistency. A good place to learn SEO is the SEO blog you are reading now.

24. How fast can I learn SEO?

The answer to how fast you can learn SEO is the most hated SEO answer: it depends. But that’s true. It depends on how much time you’re willing to spend and how serious you are about your SEO journey.

  • If you plan to spend a few hours a day learning SEO, then you can master the basics within a few weeks or even less.
  • If you have only a few hours a week, then be ready to spend a few months before you have fundamental SEO knowledge. 

And remember that once you learn the basics and have a basic understanding of SEO, you need to start learning it the practical way. Practice and experience are vital to SEO.

⚡ Check my article on how long it takes to learn SEO where I share my experience and best practices on learning SEO.

25. Can I learn SEO online?

Most of the best SEO resources are available online, so yes – definitely – you can learn SEO online. It’s how I would recommend you do it anyway.

You can find all types of SEO resources online, such as SEO blogs (like the one you are reading right now), online courses, e-books, YouTube videos, podcasts, and whatnot.

☝️ PRO TIP: I know I am repeating myself but it’s Google that provides the best SEO resources you can find online. Just like with the previous question, all you need is a huge dose of motivation and persistence.

26. How can I get experience in SEO?

The best and the quickest way to get experience in SEO is to set up your own website and start experimenting. Your first website probably won’t be “the website” you are going to be proud of but it will help you get the SEO experience you need.

☝️ PRO TIP: Set up a WordPress site and start experimenting without worrying that you may break things! 

That’s how I got my first job in SEO. I showed the recruiters the websites I built myself and their  GA traffic reports to prove that they indeed rank. And I got hired as a junior SEO!

27. Can I do SEO on my own?

Yes, you can do SEO on your own provided that you spend a decent amount of time studying it and getting some practice. However, if you want to do SEO for your own business and you are not an SEO, then it’s usually a better idea to hire someone to do SEO for you.

It is best to start doing SEO on your own by setting up your own “SEO” blog and doing all the learning and experiments there. 

SEO takes time and requires a lot of analysis and patience. In most cases, you can get the best bang for your buck if you delegate this to a professional SEO and instead focus on managing your business.

28. What skills do you need for SEO?

What skills you need for SEO is another “it-depends” type of question but generally, you need basic knowledge of computers and how they work, basic knowledge of how websites are built and how they work (HTML, CSS), knowledge of how the internet works, an analytical mind that likes data, being stubborn and eager to learn.

And, above all, you need to have a “feel” for computers. If you have it, you know what I am talking about. 

29. Can I learn SEO from scratch in 2021?

Of course, you can learn SEO from scratch in 2021. You will also be able to do that in 2022, 2023, and further on. Note that SEO is by no means a “closed” or “dead”  industry. Search engine algorithms evolve and so do SEO recommendations and best practices.

I would even say that learning SEO from scratch has never been easier. You have access to all the possible materials, courses, tutorials, or articles you can think of.

SEO FAQs: Career in SEO

If you are now thinking about a career in SEO, this section is just for you. 

30. Who is an SEO?

An SEO is a search engine optimizer, a person whose task is to audit and analyze websites in terms of their compliance with search engine standards and guidelines. An SEO is also often the person who implements on-page optimizations on a website or at least verifies their implementation.  

My work as an SEO is mainly made of doing extensive and technical SEO audits. However, what you will exactly do as an SEO depends on your specialization in SEO, the company you work for, the type of clients you have, and more. I am an SEO and I really love it!

31. How do I start a career in SEO?

SEO is one of these professions in which experience is way more valuable than formal education. You don’t need to have a master’s degree in computer science to become an SEO. To start a career in SEO, you need to do the following:

  • Learn SEO by yourself. Master the basics using tons of free SEO resources and materials. The SEOSLY website is a great place to start.
  • Put your fresh SEO knowledge into practice by setting up a few websites and optimizing them for SEO. You can also help a friend with SEO.
  • Reach out to other experienced SEOs and pick their brains. 
  • Analyze the results you achieved with your first SEO projects.
  • Start applying for junior SEO specialist positions. And you’re there!

32. Does SEO require coding?

No, SEO doesn’t require coding. You will be perfectly fine doing SEO without knowing how to code. There are lots of great SEOs who don’t code. However, if you are an SEO and you know how to program, then you will have an advantage.

There are lots of great online courses that will teach you the basics of programming. It is really worth taking a few of those courses. 

In my opinion, every ambitious SEO should invest some time in learning at least the basics of coding. This will make their work not only easier but also way more valuable.

33. Is SEO an IT job?

Search Engine Optimization (SEO) is an IT job that requires a lot of technical knowledge and understanding of computers and how the Internet works. An SEO specialist needs to know how search engines work to be able to optimize websites for compliance with search engine algorithms.

Many SEO specialists work in the IT sector. SEOs are not developers but programming skills are a huge asset for any SEO.

It is great to see that more and more often SEOs can enjoy similar benefits, freedom, flexibility, and salaries that programmers get. You can learn more about SEO as a job in this article from Google.

34. Does SEO pay well?

With SEO and whether it pays well is like with any creative profession. The more value you generate, the more you earn.  The average base pay for an SEO specialist is about $50 thousand per year. Whether you go above or below this is totally up to you.

Just like with most professions, you will earn many times more if you have your own SEO firm instead of working as an SEO in someone else’s SEO agency. 

If you are very good at SEO, it pays well or even beyond well. If you are mediocre, then your earnings will almost always reflect that. So, yes. SEO does pay well if you provide real value and do your absolute best in any SEO task you do. 

SEO FAQs: Questions About SEO Services

If you are on the other side, the side of a client, I have also answered a bunch of questions that might interest you with regards to SEO services. 

35. Should I hire someone to do SEO?

If you are serious about growing your online presence (and in most cases, you should be), then you should think about hiring someone to do SEO for your website.

A company owner usually has little or no extra time that they may spend learning and doing SEO on their own. Not to mention the fact that an experienced SEO specialist will have all the necessary knowledge to do SEO without experimenting on your business.  

Having experts do SEO for you can really give you a great competitive edge. The knowledge and experience of a good SEO specialist are almost always worth paying for. Even if it’s huge money.

Note that practically any company with a good online presence and high visibility in search engines has an SEO or an SEO team on board. You should too. Google has a nice article about whether or not you should hire an SEO.

36. How much does SEO cost per month?

The cost of SEO per month depends mostly on the experience of an SEO hired, the competitiveness of the industry, and the specific goals you want to achieve through SEO.

In places like Fiverr you can find lots of SEO “specialists” that will audit your website for 50$ and offer SEO services for $100 or $200 per month, but do you really want to do that?

A few years ago it was enough to pay a few hundred bucks to a random SEO agency that would rank your website with mostly black hat or dark grey hat techniques, such as building hundreds of spammy links to your site or stuffing keywords on your pages.

☝️ PRO INSIGHT: Any decent SEO expert will rarely charge below $2000 a month for complex SEO services. That’s because high-quality SEO requires hard work and is extremely valuable.

It has changed a lot since then. Now it’s all about authority, quality, expertise, and relevancy. That’s why you need to be ready to pay at least a few thousand dollars a month for a high-quality SEO service and at least a few thousand for an in-depth high-quality SEO audit. 

In many cases, it’s 5000$ and up. Some known SEO experts charge even $10000 per month for SEO. Provided that you find an excellent SEO firm or an SEO expert, it’s money well invested. 

37. What do SEO services usually include?

Contracted SEO services usually include some or all of the below:

  • An in-depth SEO audit at the start to diagnose the website
  • A technical SEO audit at the start and then at least 2-4 times a year
  • A content audit
  • A link audit
  • Competition analysis
  • Keyword research
  • Visibility analysis
  • Analysis and monitoring of data in Google Search Console and Google Analytics
  • On-site SEO optimization, such as optimization of title tags, meta descriptions, H1 tags, etc.
  • Off-site SEO, such as building your website’s reputation and trust online
  • Technical optimizations, such as creating or updating an XML sitemap and robots.txt
  • Speed analysis and optimization
  • Monthly reporting
  • Link building (or rather authority building)

This list, of course, isn’t final. The exact scope of an SEO service depends on the SEO company, the website, its industry, its competition, its business goals, and many other factors.  

38. How do I find a trusted SEO company?

Finding a trusted SEO company isn’t very easy as there are still lots of black hat and unethical SEO firms that guarantee awesome results at very competitive prices. 

Below are the criteria that may really help you. A reliable and trusted SEO company:

  • will never promise you specific rankings for specific keywords.
  • is willing to share with you the results they achieved with other customers. 
  • has a lot of good testimonials.
  • has been on the market for a few years at least.
  • has a decent and SEO optimized website that looks professional.
  • always wants to start with doing an SEO audit of your website.
  • is quick to respond to any of your questions or doubts.
  • focuses on your income and traffic to your website, not keyword rankings.

39. Is SEO worth paying for?

As long as you are paying the right person (a true SEO expert who knows what they are doing) SEO is worth paying for and can bring a very nice ROI to your business. The key is to find the right SEO firm or SEO expert to do SEO for you.

Submit Your SEO Question 

I hope I have answered all of your SEO questions and you now feel more confident (and ever more eager to learn). If I haven’t, feel free to ask me any SEO questions and I will be happy to add them to the list.

You can either post a comment in the comment box below or contact me directly. If you like this article, please share it with others. Thanks!????

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