SEO Newsletter Issue #14 (7/21/2021)

Last updated on September 14, 2021.

seo newsletter 14

It’s Olga from SEOSLY here. Welcome to episode #14 of the SEO Newsletter. 

It’s been a month since I launched SEOSLY Pro which is my SEO project thanks to which I want to be able to spend more time sharing my knowledge about technical SEO and teaching SEO auditing

The first 12 steps (out of 200+) of my video SEO audit guide have been recorded and are now available for SEOSLY Pro members. 

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There are four video SEO audits available as well. Each video is 20-30 minutes long. 

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I invite you to give SEOSLY Pro a try. You don’t risk anything because:

  • You can get the first month for $1
  • There is a 30-day money-back guarantee for the second month

Okay, that’s all regarding the self-promotion part 😎 Let’s get into the SEO news and pro SEO tips I have prepared for you this week. 

📰 SEO NEWS OF THE WEEK

Google answers common questions about appearing in Google News

Google dives a bit deeper into answering the questions from publishers who want to learn more about how Google News works, how to increase their site’s visibility in Google News, and how to measure the site’s performance in news.

Google provides a new way to enable video key moments in Search

Since launching video key moments in 2019, Google has been working hard on expanding and improving this feature. Last week Google launched a new way to enable key moments for videos on your site without the need of manually labeling each segment. 

15 ways to check why your site’s traffic may be down (and if it’s really down)

Is your site experiencing a traffic loss? Are you wondering if it’s because of the Google algorithm update? If your answer is YES, then this is the guide just for you. I spent most of Saturday writing this guide for you.

Google on analyzing Google Search traffic drops

That’s a coincidence. I published my guide on analyzing traffic drops and a few days later Google publishes a bit similar guide where they discuss different types of traffic drops (e.g. technical issue, seasonality, etc.), their reasons, and possible fixes. 

Google drops the AMP label in mobile search results

The Google Page Experience Update, among others, removes the necessity for the web page to be AMP to be shown in the top stories carousel. This sounds like a logical next step and now the top stories carousel does not show any AMP icons

Deal pages in Google Search

Google provides best practices to get the most out of the Google Search carousel by creating deals pages for sales events, such as Black Friday or Cyber Monday. 

⚙️ SEO TOOLS OF THE WEEK 

Level up Google Data Studio Reporting with ContentKing

Let’s be real, no one really likes jumping through all the hoops of getting data together for monthly stakeholder and client reports. That’s why it’s great to see Google’s helping out with the tedious reporting process through Data Studio. Now, to make life even easier, ContentKing just rolled out a massive update to their Google Data Studio connector.

Among other things, it allows you to:

  • Pull in reported SEO issues.
  • See how these issues progressed over time.
  • Easily slice & dice your data based on any page property (for example indexability and status codes).
  • See your pages’ Lighthouse scores at a glance.
  • Seamlessly switch all the sites in your account. 

No need to build the report yourself — ContentKing has already done that for you!

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WP Rocket

WP Rocket is the most powerful caching plugin in the world that requires no technical knowledge to set it up. Thanks to WP Rocket, I have 100% of GOOD URLs in Google Search Console (my URLs pass Core Web Vitals).

☝️ SEO TIPS OF THE WEEK 

And here are the pro SEO tips for you.

#1: Google Core Updates can impact the People Also Ask (PAA) results
During one of the latest SEO office hours, John Mueller answers a question about whether a core algorithm update can impact whether a site is shown more or less in the PAA section. Yes, a core update can not only influence the PPA results but also rich results. 

#2: Google ignores PDFs for Core Web Vitals & Mobile Friendliness
PDF files may show up in the Google Search Console Mobile Usability and Core Web Vitals reports as, of course, not passing CWV and not being mobile-friendly. John Mueller says you don’t need to worry about these. They don’t influence your overall Core Web Vitals and/or Mobile Usability assessment.

#3: Forum links do not work for SEO
Building forum links is a technique that was famous more than – I guess – 10 years ago. Some people still do build forum links or even sell forum links. Google again confirms that there is no use in this SEO technique. 

#4: Google core algorithm updates don’t influence the local SEO results
Barry Schwartz noticed that local SEO tracking tools showed big ranking fluctuations that ideally correlated with the July 2021 Core Update. However, Google has confirmed multiple times that core algorithm updates do not influence local SEO rankings.

🤓 DON’T MISS THESE ARTICLES 

 Here are the articles you don’t want to miss this week:

How to Create Cornerstone Content That Google and Your Audience Will Love from Moz

Moz publishes an awesome guide on how to create cornerstone content that will resonate both with the audience and search engines.

WordPress 5.8: Paving the way to Full Site Editing from Yoast

The new version of WordPress 5.8. is finally here and it introduces a lot of changes, including using blocks in widgets, new blocks & patterns, new template editors, duotone filters, and more.

How to get started with Regex from OnCrawl

Regex can be used in Google Search Console, Google Analytics, and Google Data Studio for data extraction for SEO. This article is completely focused on the concept of Regex, and its advantage to leverage data analysis as part of SEO services.

6 Redirect Mistakes That Can Wreak Havoc on Your Site’s Traffic from SEJ

Redirects are often part of a site’s evolution, but mistakes can impact traffic and rankings. From this article, you will learn how to avoid common redirect issues.

Often Forgotten SEO Audit Issues to Boost Your Performance [Podcast] from SEJ

Loren Baker is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a successful SEO audit. A really great episode!

🙏 SHARE YOUR THOUGHTS

 Feel free to reply to this email if you have any SEO news to share, what to be featured in the newsletter, sponsor the newsletter, or anything. 

And note that I am getting hundreds of messages and I am not always able to respond to all of you quickly. Please be patient. I am doing my best.

See you next week!

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