Last updated on September 14, 2021.
Welcome to episode #2 of the SEO Newsletter from SEOSLY.
In today’s episode, in addition to a bunch of tips and SEO news, I have a special gift for you. This is the result of my almost one-week analysis of the recent Google product review update.
🎁 Google Product Review Update Audit (55+ Steps)
I have created an in-depth audit guide on the recent Google product review update and a free audit template.
I’ve studied the Google documentation and added my own tips to come up with a 6000-word Google product review update audit checklist with 55+ essential steps.
If you want to find out why your site has suffered after the recent update and want to find possible areas of improvement, make sure to check my guide:
📰 SEO News Of The Week
- Google Product Reviews Update is BIG and is still rolling out. It looks like the recent Google update is big and has already impacted a lot of sites. Some well-known SEOs have analyzed the update a bit. Even though two weeks have already passed it seems to be still rolling out.
- Google is postponing the Google Page Experience Update. It will be launched between min-June and the end of August. The rollout will begin slowly and gradually. We should not expect any drastic changes overnight.
- Google adds the Page Experience report in Google Search Console. You can now quickly check if the web pages on your site meet the Page Experience signals right in GSC. For the reminder, page experience signals include Core Web Vitals, HTTPS, no intrusive interstitials, Google Safe Browsing, and mobile-friendliness.
⚒️ SEO Tools Of The Week
This newsletter is sponsored by my new favorite SEO auditing tool: Sitebulb. This is a desktop website crawler that lets you really do amazing things regarding technical SEO.
You can try Sitebulb completely for free for 60 days and see for yourself if you like it. No credit card information is required.
#2: Cumulative Layout Shift Debugger (CLS)
Did you know that more than 93% of sites do not pass the Cumulative Layout Shift metric? The chances are that your site does not pass this Core Web Vitals metric either.
I’ve discovered an awesome tool called Cumulative Layout Shift Debugger that lets you dig really deep into what causes layout shifts on your site. This is the tool from Fili Wiese, an ex-Googler and an SEO developer.
💡 SEO Tip Of The Week
We often add Schema to our site only to become eligible for rich results. From my own experience, I see that most of the time the site does not display in rich results because of Schema errors.
Wondering how to quickly check if your site does not appear in rich results because of Schema validation errors?
All you need to do is crawl your site with Sitebulb and then navigate to Structured Data > Search Features and there you are. You will see the details only about the Schema elements that can display as rich results.
For me and my clients that was life-changing. Thank you, Sitebulb.
🙏 Provide Your Feedback
Feel free to reply to this email if you have any SEO news to share, what to be featured in the newsletter, become the sponsor, or anything. Thank you!
Olga Zarzeczna is a senior SEO specialist with 8+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done more than 150+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.