Last updated on September 27, 2021.
Welcome to episode #20 of the SEO Newsletter.
I can’t believe it’s been more than 20 weeks since I started the SEOSLY newsletter. I want to thank you all for being here with me.
This is a special edition with a few gifts for you in addition to the important SEO news and SEO tips.
🎁 GIFT #1: SEOSLY PRO (PROMO CODE)
It’s been three months since I launched SEOSLY Pro which is my SEO project all about technical SEO and SEO auditing.
I want to invite you to give SEOSLY Pro a try.
- With this code
firstmonthONEbuckyou can get the first month of the premium area of SEOSLY for only $1.
- And there is a 30-day money-back guarantee for the second month.
🎁 GIFT 2: A CHANCE TO WIN €2000 (IN CASH)
I am so happy to announce that I have partnered with an awesome SEO tool: SEOcrawl.
SEOcrawl is not yet another SEO tool. This is a highly professional and beautifully designed tool that offers, among others, an intuitive SEO dashboard, SEO annotations (marking all Google algo changes), SEO visibility analysis, SEO opportunities, change tracking, new and lost keyword analysis, task manager, and more!
Now – in addition to having a chance to try SEOcrawl free of charge for 14 days – you can also win €2000 in the SEOcrawl contest.
All you need to do is to produce a creative review of SEOcrawl. It can be an article, a video, a social media post, or anything you wish. Can’t wait to see your reviews!
Join the SEOcrawl Contest & win 2000 EUR
You have time until October 24th to submit your review to the contest.
Okay, and now onto the SEO news & tips that I have for you today.
📰 TOP SEO NEWS
Possible Google algo update on September 16th and 17th
As Barry Schwartz reports, there was a lot of chatter and SEO tracking tools were showing a lot of fluctuation last Thursday and Friday. It looks like an algo tweak on the site of Google.
A delay in the Google Search Console performance report
Google Search Console has been experiencing some data anomalies starting on September 18th. Google informed us about it on Twitter. If you are experiencing a delay, you are not alone. The data should be backed up today.
New SERP features in the retail auto industry
The new automobile search features now show way more details and specifications about a given car model. This may have a huge impact on the entire auto industry. Today Google also clarified that they license the data shown there.
🔎 SEO AUDITING & SEO TOOLS
I invite you to check my extensive guides on SEO auditing & lists of SEO tools.
65 Top SEO Audit Tools from Olga Zarzeczna [Edge of the Web Radio]
I invite you to check my chat about SEO audit tools with Erin Sparks at the Edge of the Web. I had so much fun geeking out with Erin about SEO tools!
15 examples of technical SEO issues together with tips on how to fix them and further explanations.
Here I’m showing you step by step how to audit your site with Google Search Console only.
📍 LOCAL SEO
5 steps to GMB products set-up via Google Product Editor [SEJ]
In this guide, you will learn how to use GMB Products to build product and service visibility in Google Search and direct audiences to your landing pages.
⚙️ SEO TOOLS OF THE WEEK
The SEOSLY newsletter is kindly sponsored by Sitebulb, an amazing desktop-based SEO crawler. My newsletter subscribers can get an extended 60-day free trial of Sitebulb (no credit card information required).
Did you hear about the climate-positive SEO auditing initiative from Sitebulb?
“Every month we invest in projects to offset the carbon footprint of the Sitebulb team, and the energy used by our users’ computers when running SEO audits. We also plant trees for every person that takes a free Sitebulb trial or subscribes to our newsletter.”
If you try Sitebulb, the team will plant trees!
If you are new to Sitebulb, here is the full guide on how to audit your site using Sitebulb in case you want to learn more.
WP Rocket is the most powerful caching plugin in the world that requires no technical knowledge to set it up. Thanks to WP Rocket, I have a Google PageSpeed Insights score of 92/100.
☝️ SEO TIPS OF THE WEEK
And here are the SEO tips for you.
#1: Be careful because you can get a penalty for bad links in FAQ Schema
John Mueller was asked on Twitter whether a site can get penalized for linking to an external site from the FAQ Schema of a voucher/coupon site. The answer is YES. Remember that there is a manual penalty for abusing Schema.
#2: Self-referential canonical can help clean up small SEO mistakes
Since you don’t have control over how people link to your site (i.e. whether they link to a clean URL or a URL with parameters, setting up a self-referential canonical link on your pages can help fix these small SEO mistakes.
#3: You should not remove old news from your site only because it’s old
Google advises against removing old content (especially old news) from your site only because it’s old. The fact that an article is old does not make it bad for SEO.
🤓 DON’T MISS THESE RESOURCES
6 risky black hat SEO tactics to avoid in 2021 [Ahrefs]
In this article, Joshua Hardwick from Ahrefs walks us through 6 examples of black hat tactics (like keyword stuffing, article spinning, and more) and offers way safer while hat alternatives.
The ultimate guide to digital PR [Moz]
If you are unsure what digital PR really is, what it involves, and how to approach it in the context of SEO, then this is the article for you.
WordPress Gutenberg 11.5 achieves a full site editing milestone [SEJ]
WordPress Gutenberg 11.5, introduced a week ago includes a new Widget Group Block that fixes several bugs and substantially improves the widget block editing experience. Roget Montii explains all of that and more.
10 Mistakes in 10 Years in SEO [Screaming Frog]
This is a very interesting post from Patrick Langridge from Screaming Frog. Patrick shares 10 of his top SEO mistakes in his 10-year career in SEO.
How to use Python to forecast demand, traffic & more for SEO [SEJ]
Forecasting can offer great value in SEO. In this article, you will learn how to get data-driven answers about possible trends in organic search using Python.
Web Vitals patterns [web.dev]
A collection of common UX patterns optimized for Core Web Vitals. This collection includes patterns that are often tricky to implement without hurting your Core Web Vitals scores.
Core Web Vitals is a measurable ranking factor [Sistrix]
This article analyses the data and shows you what happened in the Google SERPs after the full rollout of the Google Page Experience update.
🎥 SEO RESOURCES TO WATCH
Tired of reading? Here are a few awesome videos about SEO to watch.
The Scrum: Is Google Search Getting Worse? [Edge of the Web]
Erin Sparks, Mordy Oberstein and Andrew “Optimisey” Cock-Starkey hold the first EDGE of the Web SCRUM to discuss the growing concern of Google Search dominance and content aggregation overreach.
How to improve First Input Delay [Google Search Central]
In this Google Search Central video, you will learn how to measure your website’s First Input Delay and how to solve common First Input Delay issues in this video.
10 Lessons from 10 Years as an SEO Specialist [Nathan Gotch]
In this video, Nathan talks about how to become a successful SEO specialist and why this may be a great career path for you.
📢 SEO JOBS
Here are some SEO jobs that might interest you:
- SEO and Content Marketing Specialist in Coverkitchen (part-time)
- Senior SEO Analyst in CB2 – Crate & Barrel Holdings (full time)
- Content Distribution Expert in Foundation (full time)
🛎️ PROVIDE INPUT FOR THE SEO NEWSLETTER
I am doing my best to find the absolute best SEO articles and resources to share with you in my SEO newsletter every week.
Even though I spend hours checking the SEO news, listening to SEO podcasts, and watching SEO on YT, I may still miss some great resources.
Feel free to send me the articles or other SEO resources you want me to mention in my SEO newsletter. Thanks!
🙏 Please note that I am getting hundreds of messages and I am not always able to respond to all of you quickly. Please be patient. I will get back to you. I am doing my best.
See you next week!
Olga Zarzeczna is a senior SEO specialist with 8+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done more than 150+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.