Last updated on October 9, 2021.
It’s Olga from SEOSLY here. Welcome to episode #22 of the SEO Newsletter.
I can’t believe it’s been more than 22 weeks since I started the SEOSLY newsletter. I want to thank you all for being here with me.
As always, I am bringing you a bunch of the most important SEO news, SEO tips, and more!
If you haven’t already, please follow me @olgazarzeczna on Twitter!
Let’s get started!
☝️ Check my review of SEOcrawl
SEOcrawl is not yet another SEO tool. This is a highly professional and beautifully designed tool that offers, among others, an intuitive SEO dashboard, SEO annotations (marking all Google algo changes), SEO visibility analysis, SEO opportunities, change tracking, new and lost keyword analysis, task manager, and more!
Now – in addition to having a chance to try SEOcrawl free of charge for 14 days – you can also win €2000 in the SEOcrawl contest.
Join the SEOcrawl Contest & win 2000 EUR
You have time until October 24th to submit your review to the contest. I have just finished creating my review of SEOcrawl and I invite you to take a look at it!
Okay, and now onto the SEO news & tips that I have for you today.
📰 SEO news of the week
How to improve Largest Contentful Paint (LCP)
Google publishes a video where you can learn more about what a good Largest Contentful Paint score is, how to measure your website page’s Largest Contentful Paint, and how to optimize servers, networks, and more to improve your page’s Largest Contentful Paint.
I invite you to check the chat I had with my friend Doug about his site and how it is doing in terms of (technical) SEO and what my advice for him is. That was a lot of fun!
Possible huge Google algo update on October 2nd & 3rd
“I know I sound like a broken record but yet again, we have another unconfirmed Google search ranking algorithm update over the weekend. This one is off the charts, huge, massive, and all those fun adjectives, according to the tracking tools.”
SEOs Noticing Google Search Console Crawled, Not Indexed Errors Even When Indexed
Many SEOs are noticing this and posting about it on Twitter with “many examples of URLs in GSC’s “Crawled, Not Indexed” report (with recent crawl dates) that are, in fact, indexed URLs.
John Mueller explains how Google handles outages like Facebook
If you’re curious about what happens in Google Search with an outage like Facebook recently had, it’s generally a 2-part reaction: when we can’t reach a site for network / DNS reasons, we see it like a 5xx HTTP server error. This means we reduce crawling.
How AI is making information more useful
At the Search On livestream event, Google shared how we’re bringing the latest in AI to Google’s products, giving people new ways to search and explore information in more natural and intuitive ways.
🔎 SEO AUDITING & SEO TOOLS
I invite you to check my extensive guides on SEO auditing & lists of SEO tools.
Here are 180+ best practices for SEO based on the Google Search Engine Optimization (SEO) Starter Guide.
15 examples of technical SEO issues together with tips on how to fix them and further explanations.
Here I’m showing you step by step how to audit your site with Google Search Console only.
📍 LOCAL SEO
Whitespark shares the GMB elements that impact rankings and conversions
The ones that impact rankings include the business category, reviews, website link, and the business name.
9 easy local link building tactics
In this guide from Ahrefs, you will discover nine ways to build local backlinks, learn what local link building is, and learn how to estimate the number of backlinks you need.
Best local landing pages: a blueprint
This article lays out a blueprint for gathering and structuring information for a local landing page so that it helps both users and search engines understand what it is you do, and where you do it.
Does adding photos to GMB increase rankings?
This is a case study from Sterling Sky who try to answer the question of whether adding new photos to your Google My Business profile can help with rankings.
⚙️ SEO TOOLS OF THE WEEK
Sitebulb [Main Sponsor]
The SEOSLY newsletter is kindly sponsored by Sitebulb, an amazing desktop-based SEO crawler. My newsletter subscribers can get an extended 60-day free trial of Sitebulb (no credit card information required).
Did you hear about the climate-positive SEO auditing initiative from Sitebulb?
“Every month we invest in projects to offset the carbon footprint of the Sitebulb team, and the energy used by our users’ computers when running SEO audits. We also plant trees for every person that takes a free Sitebulb trial or subscribes to our newsletter.”
🌳 If you try Sitebulb, the team will plant trees!
🌳 If you subscribe to their newsletter, they will plant trees!
🌳 If you purchase Sitebulb, they will plant even more trees.
If you are new to Sitebulb, here is the full guide on how to audit your site using Sitebulb in case you want to learn more.
Microsoft Teams ❤️ ContentKing [Sponsor]
Get instantly alerted about your SEO performance directly in Microsoft Teams.
For example, when your robots.txt changes, pages become non-indexable, titles are changed on key pages, or just about anything else with a high impact — you’ll be the first to know.
Push the most important alerts directly in your team’s workspace with ContentKing!
☝️ SEO TIPS OF THE WEEK
And here are the SEO tips for you.
#1: A hint from John Mueller on interlinked link schemes
John Mueller posts a cryptic tweet suggesting that interlinked sites as a link strategy is dead as of October 6th.
#2: Do not delete content for SEO
Deleting old content for SEO can harm your or your client’s site unless it’s done after a proper content performance report.
#3: A trick to modify Google Autocomplete
By putting your cursor after different words in your query, you will get different Google Autocomplete results.
🤓 DON’T MISS THESE RESOURCES
How to use structured data to support E-A-T [Lily Ray]
In this article from Lily Ray, you will learn how to leverage structured data to improve your content’s perceived E-A-T.
How to prioritize technical SEO issues without rocking the web dev boat [SEJ]
Do you have a strategy that works for prioritizing technical SEO issues with your web development team? These tips in the SEJ article can help.
The death of domain diversity has been greatly exaggerated [Moz]
This post by Moz shares some surprising data suggesting that, actually, right now is the best time in years to be an outsider in SEO.
State of SEO: the top opportunities & risks for the next 12 months [SEJ]
The state of SEO report by SEJ breaks down industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.
How to use Schema markup and rich snippets to help your SEO [Oncrawl]
This article covers what schema markup is and its many benefits for SEO on your website.
Topic triangulation [Majestic]
How can a third-party data source like Majestic’s Topical Trust Flow can prove useful in helping a search engine like Google better rank your content, even though Google has its own ranking factors which are independent of Majestic’s?
🎥 SEO RESOURCES TO WATCH
Tired of reading? Here are a few awesome videos about SEO to watch.
65 Top SEO Audit Tools from Olga Zarzeczna [Edge of the Web Radio]
I invite you to check my chat about SEO audit tools with Erin Sparks at the Edge of the Web. I had so much fun geeking out with Erin about SEO tools!
How to become an SEO expert in 2021 [Ahrefs]
In this video from Ahrefs, you’ll learn how to build your authority in the SEO industry.
Old Guard vs New Blood – Episode 21: SEO on the Edge
In this episode of Old Guard vs New Blood, you will learn what can be implemented on the Edge, how to do it, and how this could revolutionize the efficiency of your SEO approach.
Product-Led SEO with Eli Schwartz
Eli Schwartz, the author of the book “Product-Led SEO,” joins Loren Baker on this episode to discuss long-term SEO strategies and how to implement an SEO mindset throughout your company.
🙏 Please note that I am getting hundreds of messages and I am not always able to respond to all of you quickly. Please be patient. I will get back to you. I am doing my best.
See you next week!
Olga Zarzeczna is a senior SEO specialist with 8+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done more than 150+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.