SEO Newsletter Issue #25 (10/29/2021)

Last updated on November 7, 2021.

seo newsletter 25

It’s Olga from SEOSLY here. Welcome to episode #25 of the SEO Newsletter. The SEOSLY newsletter is officially 6 months old!

As always, I am bringing you a pack of SEO news blended with pro SEO tips, and more! 

⭐ SEOSLY PRO

It’s been five months since I launched SEOSLY Pro, my SEO project all about technical SEO and SEO auditing. 

There are already 50 videos in the SEO audit video guide and more are coming this week.

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I want to invite you to give SEOSLY Pro a try.

  • With this code firstmonthONEbuck you can get the first month of the premium area of SEOSLY for only $1.
  • And there is a 30-day money-back guarantee for the second month.
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📰 TOP SEO NEWS 

How to audit a site with JetOctopus

I have created a full guide on how to audit a site with JetOctopus, an awesome cloud-based crawler, and log analyzer.  

A new tool from Google to remove images of minors from Google Search results

Google announces a new tool and a new policy that will let you now remove images of kids, minors, and teenagers under 18 from both Google Search and Google Image Search. 

The Search Analytics API now supports Discover, Google News, and Regex

Google announces that now the Search Analytics API is being updated to now include Discover and Google News data. The support for Regex is also added.

Does URL length matter? #AskGooglebot

In this episode of AskGooglebot, John Mueller explains how URL length doesn’t affect ranking in search but how shorter URLs are preferred when indexing multiple copies of a page on your website. 

Google changes more structured data requirements

Google updated the requirements for the HowTo, QAPage and SpecialAnnouncement structured data. The changes make the structured data simpler

What makes Google Search Console so useful for SEO

I am honored to have been on the SEO Rank show where Mordy Oberstein and me discussed what makes GSC so special and when you should use a third-party tool.

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 Make sure to subscribe to the SEO Rant podcast and the EDGE of the Web Radio.

📍 LOCAL SEO 

8 Ways To Drive Local Business In Competitive Markets With Search

Optimized GMB listings and location pages are essential. In this guide, you will learn top tactics and strategies to drive local business in competitive markets.

⚙️ SEO TOOLS OF THE WEEK 

JetOctopus [Main sponsor]

This issue of the newsletter is kindly sponsored by JetOctopus, an SEO auditing tool that I have recently added to my SEO toolkit.  

JetOctopus is the fastest and most affordable enterprise SEO platform that has top crawling speed, real-time log analysis, and detailed 3D SEO reports on a site’s health.

JetOctopus


Make sure to check my guide on how to perform a technical SEO audit with JetOctopus.

Note that as my subscriber, you can get an extended 30-day trial of JetOctopus. Make sure to familiarize yourself with the tool before diving deep into my audit guide.

☝️ SEO TIPS OF THE WEEK 

And here are the SEO tips for you.

#1: Google does not really look at specific images on pages
Google’s John Mueller said that when it comes to web search, Google does not “look at the specific images on the page” for web search or ranking purposes. For image search, Google does but for web search, John said no.

#2: Continuous scroll on mobile does not impact GSC reporting
Google explains that its new continuous scroll on mobile devices does not influence how the Google Search Console reporting works.

#3: Google says they do not keep track of the order of links on a page
Barry Schwartz reports
 an interesting conversation on whether the order of links on the page matter. John Mueller says it does not.

🤓 DON’T MISS THESE RESOURCES 

What is a topic cluster for SEO?

Samuel Schmitt creates an awesome guide in which he explains what a topic cluster for SEO is.

A guide to Microsoft Bing Search & how to optimize your site for it

Semrush publishes a guide explaining how Bing works and how you can optimize for site for it.

35 insights that Google Analytics can give you about your website

In this guide from Semrush, you will find 35 valuable data insights that GA offers and you will learn how to use them to improve your SEO.

Website Health Check: Top Technical SEO Tips & Tools

In this article from SEJ, Loren Baker shares expert tips on how you can place your website at the top of the search engine rankings beyond the standard SEO tactics.

The T in E-A-T: What is Trustworthiness? How can you achieve it?

In this article from Yoast, you will learn about the trustworthiness factor in E-A-T, why it matters, and how you can improve it on your website. 

10 News SEO Tips from The New York Times’ Christine Liang

Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021.

Core Web Vitals Winner: WordPress, Drupal, Duda or Wix?

The Core Web Vitals Technology Report shows which web publishing platform offers the best Core Web Vitals performance

🎥 SEO RESOURCES TO WATCH

Tired of reading? Here are some great SEO videos to watch:

SEO week recap by Barry Schwartz

Here is the recap of the week by Barry Schwartz who talks about the Google algo update on 10/26, continuous scroll confusion, Search Console API updates, and more.

458 | News from the EDGE | Week of 10.25.2021 

It was an all-skate for Google topics this week on the EDGE.  The EDGE team covered articles from Search Engine Land and Search Engine Journal.

The SEO Weekly – Episode 9 – Google Horror Stories for AMP

In this week’s episode, Garrett Sussman from iPullRank covers AMP and the Google lawsuit, the impact of core web vitals on rankings, and awesome SEO newsletters.

Google Ranking Factors: Fact vs. Fiction

Join Search Engine Journal’s Assistant Editor Anna Crowe and founder Loren Baker give you the facts, so you can aim your SEO strategy for the biggest impact on this special edition of the Search Engine Journal Show.

How to master on-page SEO with Kyle Roof

In this interview Kyle Roof. who is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro, talks about ways to master on-page SEO. 

🙏 Please note that I am getting hundreds of messages and I am not always able to respond to all of you quickly. Please be patient. I will get back to you. I am doing my best.

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