Last updated on November 7, 2021.
It’s Olga from SEOSLY here. Welcome to episode #25 of the SEO Newsletter. The SEOSLY newsletter is officially 6 months old!
As always, I am bringing you a pack of SEO news blended with pro SEO tips, and more!
⭐ SEOSLY PRO
It’s been five months since I launched SEOSLY Pro, my SEO project all about technical SEO and SEO auditing.
There are already 50 videos in the SEO audit video guide and more are coming this week.
I want to invite you to give SEOSLY Pro a try.
- With this code firstmonthONEbuck you can get the first month of the premium area of SEOSLY for only $1.
- And there is a 30-day money-back guarantee for the second month.
📰 TOP SEO NEWS
I have created a full guide on how to audit a site with JetOctopus, an awesome cloud-based crawler, and log analyzer.
Google announces a new tool and a new policy that will let you now remove images of kids, minors, and teenagers under 18 from both Google Search and Google Image Search.
Google announces that now the Search Analytics API is being updated to now include Discover and Google News data. The support for Regex is also added.
In this episode of AskGooglebot, John Mueller explains how URL length doesn’t affect ranking in search but how shorter URLs are preferred when indexing multiple copies of a page on your website.
Google updated the requirements for the HowTo, QAPage and SpecialAnnouncement structured data. The changes make the structured data simpler
I am honored to have been on the SEO Rank show where Mordy Oberstein and me discussed what makes GSC so special and when you should use a third-party tool.
📍 LOCAL SEO
Optimized GMB listings and location pages are essential. In this guide, you will learn top tactics and strategies to drive local business in competitive markets.
⚙️ SEO TOOLS OF THE WEEK
JetOctopus [Main sponsor]
This issue of the newsletter is kindly sponsored by JetOctopus, an SEO auditing tool that I have recently added to my SEO toolkit.
JetOctopus is the fastest and most affordable enterprise SEO platform that has top crawling speed, real-time log analysis, and detailed 3D SEO reports on a site’s health.
Make sure to check my guide on how to perform a technical SEO audit with JetOctopus.
Note that as my subscriber, you can get an extended 30-day trial of JetOctopus. Make sure to familiarize yourself with the tool before diving deep into my audit guide.
☝️ SEO TIPS OF THE WEEK
And here are the SEO tips for you.
#1: Google does not really look at specific images on pages
Google’s John Mueller said that when it comes to web search, Google does not “look at the specific images on the page” for web search or ranking purposes. For image search, Google does but for web search, John said no.
#2: Continuous scroll on mobile does not impact GSC reporting
Google explains that its new continuous scroll on mobile devices does not influence how the Google Search Console reporting works.
#3: Google says they do not keep track of the order of links on a page
Barry Schwartz reports an interesting conversation on whether the order of links on the page matter. John Mueller says it does not.
🤓 DON’T MISS THESE RESOURCES
Samuel Schmitt creates an awesome guide in which he explains what a topic cluster for SEO is.
Semrush publishes a guide explaining how Bing works and how you can optimize for site for it.
In this guide from Semrush, you will find 35 valuable data insights that GA offers and you will learn how to use them to improve your SEO.
In this article from SEJ, Loren Baker shares expert tips on how you can place your website at the top of the search engine rankings beyond the standard SEO tactics.
In this article from Yoast, you will learn about the trustworthiness factor in E-A-T, why it matters, and how you can improve it on your website.
Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021.
The Core Web Vitals Technology Report shows which web publishing platform offers the best Core Web Vitals performance
🎥 SEO RESOURCES TO WATCH
Tired of reading? Here are some great SEO videos to watch:
Here is the recap of the week by Barry Schwartz who talks about the Google algo update on 10/26, continuous scroll confusion, Search Console API updates, and more.
It was an all-skate for Google topics this week on the EDGE. The EDGE team covered articles from Search Engine Land and Search Engine Journal.
In this week’s episode, Garrett Sussman from iPullRank covers AMP and the Google lawsuit, the impact of core web vitals on rankings, and awesome SEO newsletters.
Join Search Engine Journal’s Assistant Editor Anna Crowe and founder Loren Baker give you the facts, so you can aim your SEO strategy for the biggest impact on this special edition of the Search Engine Journal Show.
In this interview Kyle Roof. who is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro, talks about ways to master on-page SEO.
🙏 Please note that I am getting hundreds of messages and I am not always able to respond to all of you quickly. Please be patient. I will get back to you. I am doing my best.
Olga Zarzeczna is a senior SEO specialist with 8+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done more than 150+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.