Last updated on September 14, 2021.
Welcome to episode #3 of the SEO Newsletter from SEOSLY.
Here are the most important SEO news, SEO tips, and more.
📰 SEO News Of The Week
- Google algorithm update over the weekend. It looks like there has been an unconfirmed ranking algorithm update over the weekend. SEO tools spotted a lot of SERP fluctuations. I also noticed significant changes (both up and down) among the sites I monitor.
- Google updates the robots.txt documentation. Jamie Indigo has noticed that Google has added more details to the robots.txt documentation. The changes include more details on the IP addresses, port numbered hostnames, and the files for IDNs. More on SER.
- More information on the postponed Google page experience update. Not only has Google postponed the update but also has given us more insights and tools (a new Page Experience Report in GSC).
- Advanced. Actionable. Virtual. The SMX Advanced agenda is live now. A lot of awesome and interesting topics will be discussed in the upcoming event. Spoiler: I will be talking there too.
🤓 Interesting Articles From The SEO Industry
A lot of super interesting articles on SEO have been published this week. Here are the ones I recommend reading:
- Google Product Reviews Update And Analysis by Glenn Gabe
- That’s NOT a Google Search Ranking Factor by Ryan Jones (SEJ)
- How Google’s Product Reviews Update Impacted Top-Performing Pages by Mordy Oberstein (SEJ)
- How To Optimize Your Homepage To Improve Search Rankings by John Allen (Searchmetrics)
- 12 Women Share Their Passion For Data And SEO by Magalie Rousseaux (OnCrawl)
- How Google Knows Which Content Belongs To The Same Author by Matt Southern (SEJ)
📗 Google Product Reviews Update Audit
If you missed the #2 episode of the newsletter, you don’t want to miss this.
Want to learn why your site has suffered after the recent Google product reviews update and want to find possible areas of improvement? Make sure to check my Google product review update audit checklist and my free Google product review update audit template.
⚒️ SEO Tools Of The Week
Here are the two SEO tools totally worth your attention.
#1: WP Rocket (For WordPress Users)🚀
I’ve spent a lot of time analyzing Google documentation regarding website speed and Core Web Vitals.
The thing is that 90% of the recommendations Google provides can be implemented with the help of ONE WordPress plugin: WP Rocket
The results I got with the WordPress sites on which I implemented WP Rocket and did some serious plugin clean-up were really amazing (including my site).
I’ve written an in-depth review of WP Rocket. Check it out to learn more about the plugin and how it compares with other speed plugins.
#2: Sitebulb (For Smart SEOs)💡
The SEOSLY newsletter is sponsored by my new favorite SEO auditing tool – Sitebulb – which is a desktop website crawler that lets you really do really amazing SEO analyses. And it has an extremely friendly and clean UI. See below.
My newsletter subscribers can try Sitebulb completely for free for 60 days (no credit card information is required).
⚡ Click here to get your extended 60-day trial of Sitebulb
I am currently working on creating a guide on how to conduct a technical SEO audit with Sitebulb in less than an hour. I will send you the link to the guide in the next episode of the newsletter. Make sure to get acquainted with Sitebulb by that time.
❓ Did you know that Sitebulb has no limitations on the number of web pages or resources you can crawl in a site? I hadn’t known that before!
As I often audit very huge and resource-heavy sites, this has been a game-changer for me. Thank you, Sitebulb.
☝️ SEO Tips Of The Week
- Google ignores the rel=”follow” attribute. This tip comes from the question that John Mueller answered on Twitter. The takeaway is that if a link has a rel=”nofollow” and a rel=”follow”, Google will ignore the rel=”follow” and will respect the rel=”nofollow”.
- SEO lives & dies with consistency. This is something that John Mueller said a few times already. This is so deep and so true. This should be SEO tip no. 1 for every new SEO.
- The placement of breadcrumbs has no effect on SEO. Breadcrumbs are an important part of internal linking. Have you ever wondered where to place breadcrumbs? In the page header? Below it? Above? It does not matter for SEO.
- Googlebot does not evaluate Core Web Vitals. Googlebot is there for crawling and the assessment of Core Web Vitals does not come from crawling but from the Chrome User Experience Report (CrUX) that relies on field data from real Chrome users.
📚 Read These If You Haven’t Already
Here are some of the most important reading resources on SEO that I believe every SEO should read from cover to cover. They are long but life-changing!
📢 Other News & Announcements
I am so happy to be selected as the speaker at SMX Advanced this year. I will be speaking on June 15 on the topic we all love the most: the Google Search Console Core Web Vitals, Page Experience, and Performance reports.
🙏 Provide Your Feedback
Feel free to reply to this email if you have any SEO news to share, what to be featured in the newsletter, become the sponsor, or anything. I would love to hear from you.
Olga Zarzeczna is a senior SEO specialist with 8+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done more than 150+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.