Last updated on September 14, 2021.
Welcome to episode #4 of the SEO Newsletter from SEOSLY.
Here are all the golden SEO nuggets for you. Have a nice read!
⚡ New Articles On SEOSLY
How to perform an SEO audit with Sitebulb (in less than an hour)
Here I’m showing you step by step how to audit your site with Sitebulb. The whole process will take you less than an hour. All you need to do is download Sitebulb and follow my instructions.
Tools to measure Core Web Vitals I’ve compiled the list of tools to measure Core Web Vitals. I’ve already received a lot of tool suggestions to add to the list and I will be updating it soon. If you know any cool tool to measure Core Web Vitals and it’s not on this list, let me know.
📰 SEO News Of The Week
Google Algorithm Update over the weekend
It looks like there has been a quite significant Google algorithm update that started around April 30th and continued until May 1st. This update seems to have had a big impact on the Google product reviews update. Google has not confirmed this update but it really has a huge impact on many sites.
You can now report Google search indexing issues directly to Google.
Google created a form that you can use to report an indexing issue directly to Google. The new feature is currently available only to US-based website owners. To report indexing issues, you need to be signed into your Google account. Check the full Twitter thread for more details.
The latest Search Off the Record podcast episode (hypothetically) talks about speed as a ranking factor.
In this episode, John, Martin, and Gary discuss Core Web Vitals and start a hypothetical search engine (Steve) to figure out how they would approach speed as a ranking signal and why. You definitely need to check this out.
🎞️ Interesting Videos On SEO
I’ve recently had the pleasure to audit the Niche Site Project site by Doug Cunnington and we had a chat about what I managed to find during my audit analysis. Check this video to learn more about how to audit sites and how I do SEO audits.
In this episode of Crawling Mondays, Aleyda talks with her guests about the project management for freelance SEO consultants. Tons of great tips and SEO knowledge as always.
A very useful webinar by Semrush for all of those who are struggling with Core Web Vitals. Absolute must-watch.
There is a lot of (mis)information out there around SEO and content marketing. In this webinar, a veteran SEO, Dan Shure, dispels some of these myths.
🤓 Interesting Articles From The SEO Industry
Importance of Prestige and Popularity for a News Source Rank in Google Algorithm by Koray Tuğberk GÜBÜR
Natural Language Query Responses by Bill Slawski
How Vital Are Core Web Vitals? by Semrush
☝️ SEO Tips Of The Week
#1: If you change the URL of your image and you care about Image Search, you need to remember to redirect this image as well. Check the full Twitter thread by John Mueller to see more great image SEO tips.
#2: Is the current SERP snippet of your site outdated? You can clear the current snippet and cached version until the next crawl. All you need to do is open Google Search Console, navigate to Removals > New Request > Clear Cached URL, enter the URL and click Next.
#3: Using rel=”external”, rel=”noopener” and rel=”noreferrer” has no impact on SEO. This is just a security practice that has nothing to do with SEO, according to John Mueller (on Reddit).
⚒️ SEO Tool Of The Week
The SEOSLY newsletter is sponsored by Sitebulb, my new favorite site crawling tool. Sitebulb is a desktop site crawler that lets you perform in-depth pro SEO audits.
My newsletter subscribers can try Sitebulb completely for free for 60 days (no credit card information is required).
😲 Sitebulb is really exceptional when it comes to website structure analysis and visualizations. It offers different types of site visualizations that will help you understand the structure of the site and see it as a crawler. It’s essential if you want to analyze internal linking.
Thank you, Sitebulb.
🕵️ Don’t Miss My Free SEO Audit Guides
If you want to learn more about the SEO auditing process, make sure to read my in-depth guides on four different types of SEO audits I perform (if you haven’t already).
- Technical SEO Audit (188+ steps)
- Core Web Vitals Audit (35+ steps)
- Page Experience Audit (15+ steps)
- Google Product Reviews Update Audit (55+ steps)
Feel free to use these audit processes to audit your site or your client’s sites.
📢 Other News & Announcements
I’ve recently been digging through the Google documentation on SEO and I’m learning new things every day. I set it as my goal to read it from cover to cover.
Starting from the next episode, I will be sharing a few most interesting SEO tips I find in the Google Search documentation.
🙏 Provide Your Feedback
Feel free to reply to this email if you have any SEO news to share, what to be featured in the newsletter, become the sponsor, or anything. I would love to hear from you. Thank you!❤️
Olga Zarzeczna is a senior SEO specialist with 8+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done more than 150+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.