Last updated on September 14, 2021.
Welcome to episode #8 of the SEO Newsletter from SEOSLY.
A lot is going on in the world of SEO and at SEOSLY, so this is going to be a very interesting issue.
First, some of you noticed that SEOSLY was having issues. It’s because I was moving it to a new server. I think everything should be back to normal. Thank you for your patience and I am sorry for any inconvenience.
📢 SEOSLY PRO UPDATE
In case you missed my announcement from last week, the presale of SEOSLY Pro will last for another two weeks (until June 21, 2021).
I invite you to use the discount code (firstmonthONEbuck) to get the first month of SEOSLY Pro for $1 instead of $33 and see for yourself if you like it or not.
SEOSLY Pro is the premium member area of SEOSLY aimed at beginner and intermediate SEOs who want to learn technical SEO the practical (and the smart way) and have their technical SEO mentor (me).
I am a technical SEO with 8+ years of hands-on experience and I’ve built SEOSLY Pro to help you become a pro technical SEO. With SEOSLY Pro, I am giving you my SEO experience, my expertise, my SEO resources, and my time for as little as 33/month.
📰 SEO NEWS OF THE WEEK
Google June 2021 Core Update
The June 2021 Core Update started rolling out on June 2, 2021. Google -mas always when announcing the core update – shared the link to its evergreen article on core updates. The first days of the update were completely “quiet” and popular rank tracking tools weren’t showing the fluctuations characteristic of core updates. It seems that things have started to shift around since yesterday. Google also announced that there will also be the July 2021 Core Update that will be a kind of the continuation of the current update.
How to perform a technical SEO audit with Google Search Console (only)
As you probably know, I specialize in doing in-depth technical SEO audits and Google Search Console happens to be my favorite SEO tool. I like creative approaches to SEO audits, so I created a 49-step guide where I am showing you how to perform a technical SEO audit using only Google Search Console. The article went viral on Twitter, so I think you will like it too!
Regular expressions in GSC now support exclusions
Google has added a negative match option to the regular expression (regex) filter. Now you can exclude patterns in your filters using regular expressions in the performance reports. This is the feature GSC users were asking for a lot and Google brought it to us.
Updated Cumulative Layout Shift (CLS) metric in Google Search Console
Google updated how the Cumulative Layout Shift (CLS) metric is calculated back in April. The change resulted in better CLS scores for web pages that are open for a long time. Starting on June 1 the updated (and in most cases improved) values for the CLS metric are now reflected in the Google Search Console Core Web Vitals report.
Manual actions for user-generated content (UGC)
Google in one of its latest posts on Google Search Central Blog provided guidance and advice on how to prevent your site from being abused by spam (and as a result penalized). The takeaway is that if you don’t control or moderate the user-generated content on your site, then your site is at risk of getting a manual penalty, especially if the UGC content does not meet Google Webmaster Guidelines.
Google publishes the Google News transparency policy
In its blog post on understanding the sources behind Google News, Google highlights the fact that transparency is an important element of Google News policies and lists the principles that website owners should be guided by. Google lists article-level and site-level Google News factors and signals, such as the article’s publication date, a link to the author’s bio proving their credentials and expertise, or the mission statement of the site.
🤓 DON’T MISS THESE ARTICLES
Here are the articles you don’t want to miss:
- Interviewing Olga Zarzeczna from Women in Tech SEO (yeah, that’s an interview with me)
- Twitter Carousels & Google Search: An Experiment (Real Data), How Measurement Works & More from Brodie Clark
- The 10 Most Harmful Mobile SEO Mistakes from Search Engine Journal
- Learn SEO in 2021: The Beginner’s Guide to SEO from Semrush
- Core Web Vitals Tracking via GA4, BigQuery and Google Data Studio from Tony McCreath
- WordPress SEO Without an SEO Plugin from Search Engine Journal
- What to Do When the .COM You Want Is Taken by Eli Schwarz
- How Often Should You Perform Technical Website Crawls for SEO? from Search Engine Journal
Adobe Analytics in ContentKing
Using Adobe Analytics, and want to level up prioritizing SEO efforts and tracking performance changes?
Bring your Adobe Analytics data into ContentKing. Auditing high traffic pages becomes a breeze, you’ll be alerted about any changes and issues on pages driving the most revenue, and much more!
📺 WATCH THESE SEO RESOURCES
- Does Google have an index limit? #AskGooglebot from Google Search Central
- Google June 2021 Core Update, News Trust Signals, UGC Penalties, CLS Metrics & Google Ads Crypto from Barry Schwartz
- Getting More Out of Chrome DevTools for SEO from Semrush Live
☝️ SEO TIPS OF THE WEEK
#1: You can safely delete tag or category pages if these pages have no traffic or organic visibility. This is a very useful tip that John Mueller gave during one of the latest Google Search Central SEO office hours. You can check the video (at the 12:30 mark) or read Barry’s summary of the tip.
#2: John Mueller explains the “sandbox” or “honeymoon period” that new sites go through.
Essentially, John Mueller denies the existence of the “sandbox” or the “honeymoon period” of new sites. The fluctuations you sometimes see result from the fact that Google does not have enough data about the site and is not sure how it should be ranked so it makes some assumptions which sometimes turn out to be right or… wrong.
#3: Google only uses field data when assessing Core Web Vitals. There are two types of data that are used to measure Core Web Vitals: field data and lab data. John Mueller explained that Google only considers field data (real-world user data) when assessing Core Web Vitals for a website. This is a very useful piece of information.
🙏 YOUR FEEDBACK MATTERS
Feel free to reply to this email if you have any SEO news to share, what to be featured in the newsletter, sponsor the newsletter, or anything.
P.S. I am getting tons of messages from you and I am not always able to respond to all of you quickly. Please be patient. I am not ignoring you but I have TONS of SEO things to attend to.
Olga Zarzeczna is a senior SEO specialist with 8+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done more than 150+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.