SEO Tools: A List Of Best SEO Tools

Last updated on August 24, 2021.

A list of 450+ SEO tools grouped into various categories of SEO to help you enrich your SEO arsenal.

SEO tools are the bread and butter of every SEO. However, the number of SEO tools available can be a bit overwhelming and confusing.

Less advanced SEOs may get lost and not know what to choose while experienced SEOs may be reluctant to try new SEO tools because they are so used to the tools they have been using for years.

My goal with this article is to share with you probably the most comprehensive but yet simple list of SEO tools that are indeed worth checking out.

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List of SEO tools

Here are a few things to keep in mind regarding this list:

  • Some tools fall into multiple categories (like Semrush which in itself offers a lot of different tools), so there may be some overlap in a few cases.
  • In each category of SEO tools, I am sharing my personal favorite in case less advanced SEOs want some guidance.
  • This is not a closed list. I will be updating it and I am open to your SEO tool suggestions. I want this list to be as exhaustive as possible.
  • This list of SEO tools is the result of my in-depth research into the topic and careful analysis. I know it may not be perfect but I will be happy to improve it.
  • The tools are not in any special order.

All-in-one SEO tools

All-in-one SEO tools are made of many various SEO tools for different purposes, such as keyword research, keyword tracking, crawling, etc.

Semrush (PAID/FREE TRIAL): semrush.com
Ahrefs (PAID/FREE TRIAL): ahrefs.com

Moz Pro (PAID/FREE TRIAL): moz.com
Raven (PAID/FREE TRIAL): raventools.com
ContentKing (PAID/FREE TRIAL): contentkingapp.com
Ryte (PAID/FREE TRIAL) : en.ryte.com

Majestic SEO (PAID): majestic.com
LinkResearchTools (PAID): smart.linkresearchtools.com
Cognitive SEO (PAID): cognitiveseo.com
WooRank
(PAID/FREE TRIAL): woorank.com
SE Ranking (PAID/FREE TRIAL): seranking.com
URL Profiler (PAID/FREE TRIAL): urlprofiler.com

Serpstat (PAID): serpstat.com
Searchmetrics (PAID): searchmetrics.com
Majestic SEO (PAID/FREE TRIAL): majestic.com
SpyFu (PAID): spyfu.com
Siteimprove (PAID): siteimprove.com
Marketing Miner (PAID): marketingminer.com
Morningscore (PAID): morningscore.io
Botify (PAID): botify.com
Clusteric (PAID): clusteric.com

Seobility (PAID/FREE BASIC VERSION):
seobility.net
OnPage Champ (PAID/FREE BASIC VERSION): onpagechamp.com
Topvisor (PAID/FREE TRIAL):
topvisor.com
SEO Power Suite
(PAID/FREE VERSION): seopowersuite.com
Lipperhey (FREE): lipperhey.com
Conductor (FREE): conductor.com
Site Analyzer (FREE): site-analyzer.pro
SEO Clarity: seoclarity.net

My favorite SEO all-in-one SEO tool: Semrush

❗ Check my in-depth review of Semrush to learn more about this tool.

SEO tools for crawling & auditing

These SEO tools will help you perform a technical SEO audit. Since this is a complex task, some of these tools may overlap with tools from other categories.

Screaming Frog SEO Spider (PAID/FREE VERSION): screamingfrog.co.uk/seo-spider
Sitebulb (PAID/60-day free trial): sitebulb.com
Semrush Site Audit (PAID/FREE TRIAL): semrush.com
Bing Site Scan (FREE): bing.com/webmasters/help/site-scan/
Bing Site Explorer (FREE): bing.com/webmasters/help/site-explorer/
Ahrefs Site Audit (PAID): ahrefs.com/site-audit

Serpstat Site Audit (PAID): serpstat.com/site-audit
DeepCrawl (PAID): deepcrawl.com
WooRank Site Crawl (PAID/FREE TRIAL): woorank.com/en/marketing-tools/site-crawl
Alexa Site Audit Tool (PAID/FREE TRIAL): try.alexa.com/marketing-stack/seo-audit-tool
Moz Site Crawl (PAID/FREET RIAL): moz.com/products/pro/site-crawl
ContentKing SEO Auditing Tool (PAID/FREE TRIAL): contentkingapp.com
JetOctopus (PAID/FREE TRIAL): jetoctopus.com
Cognitive Site Audit Tool (PAID/FREE TRIAL): cognitiveseo.com/site-audit/
OnCrawl SEO Crawler (PAID/FREE TRIAL): oncrawl.com
Raven Website Auditor (PAID/FREE TRIAL): raventools.com/site-auditor
Netpeak Spider (PAID/FREE VERSION): netpeaksoftware.com/spider
Site Guru (PAID/FREE TRIAL): siteguru.co
Visual SEO (PAID/FREE VERSION): visual-seo.com
Forecheck (PAID): forecheck.com
SEOptimer (PAID/FREE TRIAL): seoptimer.com
SEO Site Checkup (PAID/FREE TRIAL): seositecheckup.com
SEOLYZER (PAID/FREE VERSION): seolyzer.io
SEOMATOR (PAID/FREE TRIAL): seomator.com
HEADMasterSEO (PAID/FREE VERSION): headmasterseo.com
URL Profiler (PAID/FREE TRIAL): urlprofiler.com
HEADMasterSEO (PAID/FREE VERSION): headmasterseo.com
Greenflare (FREE): greenflare.io
Semrush Sensor (FREE): semrush.com/sensor/
Ryte Free SEO Tools (FREE): en.ryte.com/free-tools/
Siteliner (FREE): siteliner.com
Xenu’s Link Sleuth (FREE): home.snafu.de/tilman/xenulink.html
Zadro SEO Auditor (FREE): zadroweb.com/seo-auditor
SEO Workers SEO Analysis Tool (FREE): seoworkers.com/tools/analyzer.html
Siteliner (FREE): siteliner.com
Online Broken Link Checker (FREE): brokenlinkcheck.com
Chrome Web Developer (FREE): Link
Chrome Dev Tools (FREE): developer.chrome.com/docs/devtools/
BEAMUsUp (FREE): beamusup.com/free-seo-spider/
Link Miner (FREE): Link
Ahrefs Webmaster Tools (FREE): ahrefs.com/webmaster-tools

My favorite SEO tool for auditing: Sitebulb

SEO tools: Sitebulb

❗ Check my guide on how to perform an SEO audit using Sitebulb and how to audit your site using Google Search Console only.
❗ I also have the list of SEO audit tools if you want to learn more about specific SEO tools.

SEO tools from Google

The SEO tools from Google are probably the most important tools that every SEO should have in their SEO tools arsenal. All of them are FREE.

Natural Language API Demo (PAID/FREE TRIAL): cloud.google.com/natural-language
Google Search Console (FREE): search.google.com/search-console
Google Search Console Insights (FREE): search.google.com/search-console/insights/
Test My Site (FREE): thinkwithgoogle.com/feature/testmysite/
Google Search Console Core Web Vitals report (FREE): Link
Google Search Console Mobile Usability report (FREE): Link
Google Search Console Coverage report (FREE): Link
Google Search Console Sitemaps report (FREE): Link
Google Search Console AMP report (FREE): Link
GSC Manual Actions Report (FREE): Link
GSC Security Issues report (FREE): Link
GSC Links Report (FREE): Link
GSC Crawl Stats Report (FREE): Link
Google Search Console Crawl Rate Settings (FREE): Link
URL Inspection Tool (FREE): Link
URL Parameters Tool (FREE): Link
URL Removals Tool (FREE): Link
Remove Outdated Content Tool (FREE): Link
International Targeting report (FREE): Link
Change of Address Tool (FREE): Link
Robots.txt Tester (FREE): Link
Mobile-Friendly Test (FREE): search.google.com/test/mobile-friendly
Google PageSpeed Insights (FREE): developers.google.com/speed/pagespeed/insights/
Lighthouse (FREE): developers.google.com/web/tools/lighthouse
Web.dev Measure (FREE): web.dev/measure/
Google Analytics (FREE): analytics.google.com/analytics/web
Google Trends (FREE): trends.google.com
Google Rich Results Test (FREE): search.google.com/test/rich-results
Data Highlighter Tool (FREE): google.com/webmasters/tools/data-highlighter
AMP Test (FREE): search.google.com/test/amp
AMP Validator (FREE): validator.ampproject.org
Google Ads Keyword Planner (FREE): ads.google.com/home/tools/keyword-planner/
Chrome Web Vitals (FREE): Link
Chrome User Experience Report (CrUX) (FREE): Link
Google Safe Browsing Check (FREE): transparencyreport.google.com/safe-browsing/
Google Similar Pages (FREE): Link
Google Suspicious Site Reporter (FREE): Link
Google Data Studio (FREE): datastudio.google.com
Google My Business (FREE): google.com/business
Google Alerts (FREE): google.com/alerts/
Google Disavow Tool (FREE): search.google.com/search-console/disavow-links
Google Web Tools (FREE): support.google.com/webtools/
Google Tag Manager (FREE): tagmanager.google.com
Google Structured Data Testing Tool (FREE): Link
Google Structured Data Markup Helper (FREE): Link
Google Open-Source Projects (FREE): Link

My favorite SEO tool from Google: Google Search Console

List of SEO tools: Google Search Console

❗ I have created the list of Google SEO tools where I describe each tool in more detail. Make sure to check it!

Site speed & performance tools

Speed, performance, and Core Web Vitals are more important than ever, and with these SEO tools, you will be able to analyze this area in great detail.

Google PageSpeed Insights (FREE): developers.google.com/speed/pagespeed/insights
Google Search Console Page Experience report (FREE): search.google.com/search-console
Google Search Console Core Web Vitals report (FREE): search.google.com/search-console
Chrome UX Report (CrUX) (FREE): Link
Chrome DevTools Performance (FREE): developer.chrome.com/docs/devtools/
Lighthouse (FREE): developers.google.com/web/tools/lighthouse
WebPageTest (FREE): webpagetest.org
Web.dev Measure (FREE): web.dev/measure
ContentKing (PAID/FREE TRIAL): contentkingapp.com
DebugBear (PAID/FREE TRIAL): debugbear.com
OnlineOrNot (PAID/FREE VERSION): onlineornot.com
GTmetrix (PAID/FREE TRIAL): gtmetrix.com
Layout Shift Generator (FREE): defaced.dev/tools/layout-shift-gif-generator
Wattspeed (FREE): wattspeed.com
PageSpeed Compare (FREE): pagespeed.compare
Batch Speed (FREE): batchspeed.com
Experte Core Web Vitals Check (FREE): experte.com/web-vitals
Dareboost Website Speed Test (FREE): dareboost.com
Website Grader
(FREE): website.grader.com
TREO Site Speed (FREE): treo.sh/sitespeed
Dunplab Web Vitals Tester (FREE): dunplab.it/web-vitals-tester
CLS Visualizer (FREE): Link
Cumulative Layout Shift Debugger (FREE): webvitals.dev/cls
Cumulative Layout Shift GIF Generator (FREE): Link

My favorite speed & performance tool: PSI

Google PageSpeed Insights

❗ Check my list of tools to measure Core Web Vitals. Also check my Core Web Vitals guide and Core Web Vitals audit guide.

Technical SEO tools

Below are some of the strictly technical SEO tools that not only let you analyze specific areas of SEO but also complete specific SEO tasks (e.g. generate a robots.txt).

EasyRedir (PAID/FREE TRIAL): easyredir.com
Merkle Technical SEO Tools (FREE): technicalseo.com/tools
SEO tools from Aleyda Solis (FREE): aleydasolis.com/en/seo-resources-tools/
Internet Marketing Ninjas Tools (FREE): internetmarketingninjas.com/tools/
Ryte Free SEO Tools (FREE): en.ryte.com/free-tools/
SEO Tools for Excel (PAID/FREE TRIAL): seotoolsforexcel.com
Small SEO Tools (FREE): smallseotools.com
Sheets for Marketers (FREE): sheetsformarketers.com
BROWSEO (FREE): browseo.net
Where Goes (FREE): wheregoes.com
Robots.txt Generator en.ryte.com/free-tools/robots-txt-generator/
SEO Workers (FREE): seoworkers.com
XML Sitemaps (FREE): xml-sitemaps.com
JavaScript Rendering Check (FREE): Link
Rendertron (FREE): render-tron.appspot.com
Map Broker XML Sitemap Validator (FREE): ipullrank.com/tools/map-broker/
Htaccess Redirects Generator (FREE): aleydasolis.com/htaccess-redirects-generator/
Siege Media Ember Code Generator (FREE): siegemedia.com/embed-code-generator
Mobile-First Index Tool (FREE): technicalseo.com/tools/mobile-first-index/
Bing Mobile Friendliness Tool (FREE): bing.com/webmaster/tools/mobile-friendliness
Google Mobile-Friendly Test (FREE): search.google.com/test/mobile-friendly
Structured Data Testing Tool (FREE): Link
Rich Results Test (FREE): Link
RankRanger Schema Markup Generator (FREE): Link
Classy Schema Structured Data Viewer (FREE): classyschema.org/Visualisation
Schema.dev Structured Data Testing Tool (FREE): schema.dev/schema-tester/
Ahrefs Webmaster Tools (FREE): ahrefs.com/webmaster-tools
XML Sitemap Validator (FREE): xml-sitemaps.com/validate-xml-sitemap.html
W3C Markup Validator (FREE): validator.w3.org
Wayback Machine (FREE): archive.org/web/
Copyscape (FREE): copyscape.com

My favorite technical SEO tool: JavaScript Rendering Check

SEO tools: JavaScript Rendering Check

Log file analysis tools

You don’t need to analyze log files using Excel anymore. There are at least a few great tools that will help you do that.

OnCrawl Log Analyzer (PAID/FREE TRIAL): oncrawl.com/suites-insights/seo-log-analyzer/
JetOctopus Log Analyzer (PAID/FREE TRIAL): jetoctopus.com/log-analyzer/
SEO Log File Analyzer (PAID/FREE VERSION): screamingfrog.co.uk/log-file-analyser/
Semrush Log File Analyzer (FREE): semrush.com/log-file-analyzer/
SEOLYZER (PAID/FREE VERSION): seolyzer.io
Google Search Console Crawl Stats Report (FREE): Link

My favorite log file analysis tool: GSC Crawl Stats report

SEO tools: Google Search Console Crawl Stats report

❗ Check my in-depth guide to the Google Search Console Crawl Stats report.

Keyword research tools

Finding the right topics and keywords to target is the foundation of SEO success. Here are the SEO tools that you can use to do keyword research.

Semrush Keyword Magic Tool (FREE): semrush.com/analytics/keywordmagic/start
Also Asked: alsoasked.com/under-maintenance
People Also Ask (FREE): usetopic.com/people-also-ask
Answer The Public (FREE): answerthepublic.com
Ahrefs Keywords Explorer (PAID/FREE TRIAL): ahrefs.com/keywords-explorer
Moz Keyword Explorer (FREE): moz.com/explorer
Keyword Tool (FREE): keywordtool.io

Google Keyword Planner (FREE): Link
Long Tail Pro (PAID): longtailpro.com
Clear Scope (PAID): clearscope.io

KWFinder (PAID/FREE TRIAL): kwfinder.com
Keywords Everywhere (PAID/FREE VERSION): keywordseverywhere.com
iSpionage (PAID/FREE VERSION): ispionage.com
Lipperhey (PAID/FREE VERSION): lipperhey.com

Allintitle (PAID/FREE VERSION): allintitle.co
Ubersuggest (FREE): neilpatel.com/ubersuggest/
QuestionDB (FREE): questiondb.io
Free Keyword Tool (FREE): wordstream.com/keywords
Keyword HERO (FREE): keyword-hero.com

Bing Keyword Research Tool (FREE): bing.com/webmasters/
#SuggestMrx (FREE): suggestmrx.com
The Reddit Keyword Research Tool (FREE): highervisibility.com/free-seo-tools/keyworddit/
Keyword Shitter (FREE): keywordshitter.com
Keys4Up (FREE): keys4up.com
LSIGraph (FREE): lsigraph.com
FAQFOX (FREE): webfx.com/tools/keywordsfx

Exploding Topics (PAID): explodingtopics.com

My favorite keyword research tool: Semrush Keyword Magic Tool

semrush review keyword magic tool details

Rank tracking tools

Rank tracking tools let you track how your site or your client’s site is ranking or ranked for specific keywords. This is an indispensable tool for tracking and measuring SEO success.

Ahrefs Rank Tracking (PAID): ahrefs.com/rank-tracker
Google Search Console Performance report (FREE): search.google.com/search-console/
Semrush Position Tracking (PAID/FREE VERSION):
Link
Advanced Web Ranking (PAID/FREE TRIAL): Link
Bulk Google Rank Checker (PAID/FREE TRIAL): accuranker.com/bulk-rank-checker
TapTimize (PAID/FREE TRIAL): taptimize.com
Authority Labs (PAID/FREE TRIAL): authoritylabs.com
SEOmonitor (PAID/FREE TRIAL): seomonitor.com
AMZ Tracker (PAID/FREE TRIAL): amztrackers.com
Nightwatch (PAID/FREE TRIAL): nightwatch.io

GEORanker (PAID/FREE TRIAL): georanker.com
Pro Rank Tracker (PAID/FREE TRIAL): proranktracker.com
Rank Ranger (PAID/FREE TRIAL): rankranger.com
SERPMetrics (FREE): serpmetrics.com

SERPROBOT (FREE): serprobot.com
AccuRanker SERP Checker (FREE): accuranker.com/rank-tracker

SERPWatcher: serpwatcher.com
Pro Rank Tracker: proranktracker.com
Stat Rank Tracker: getstat.com

My favorite rank tracking tool: Semrush Position Tracking

SEO tools: Semrush Position Tracking

SERP tools

SERP scraping tools let you quickly analyze what’s happening in SERPs for specific keywords so that you can adjust your content and on-page SEO strategy accordingly.

Surfer SEO (PAID): surferseo.com/serp-analyzer/
SERPerator (PAID/FREE VERSION): mobilemoxie.com/tools/mobile-serp-test/

SERP Checker (FREE): ahrefs.com/serp-checker
Thruu SERP Analyzer (FREE): app.samuelschmitt.com
SERPsim (FREE): serpsim.com
Counting Characters Google SERP Preview Tool (FREE): countingcharacters.com/google-serp-tool

Serpstack: serpstack.com
SERP House: serphouse.com
Zenserp: zenserp.com

SERPMaster: serpmaster.com
SerpWow: serpwow.com
Serp API: serpapi.com

DataForSEO: dataforseo.com
Apify: apify.com/apify/google-search-scraper
GeoRanker: georanker.com/searchengineresultsapi

My favorite SERP tool: Thruu SERP Analyzer

SEO tools: Thruuu

SEO tools for tracking SERP fluctuations

These SEO tools provide information on whether there have been some fluctuations in SERPs and possibly an algo update. All of these tools are FREE.

Mozcast: moz.com/mozcast
Semrush Sensor: semrush.com/sensor/
Website Penalty Indicator: feinternational.com/website-penalty-indicator/

Panguin: barracuda.digital/panguin-tool/
Algoroo: algoroo.com
Google Grump: accuranker.com/grump
CognitiveSEO SIGNALS: cognitiveseo.com/signals/
Mangools SERP Volatility: mangools.com/insights/serp
RankRanker Rank Risk Index: rankranger.com/rank-risk-index
Serpwoo: serpwoo.com/stats/volatility/
Ayima Pulse: ayima.com/pulse/
Google Algorithm Changes: advancedwebranking.com/google-algorithm-changes/

My favorite SEO “weather” tool: Semrush Sensor

Semrush Sensor

SEO analytics tools

SEO analytics tools let you check how your site is doing in search and how your users behave.

Google Analytics (FREE): analytics.google.com/analytics/web
Google Search Console (FREE): search.google.com/search-console
Google Tag Manager (FREE) : tagmanager.google.com
Microsoft Bing Clarity (FREE): clarity.microsoft.com
Analytics Referrer/Ghost Spam Blocker (FREE): adwordsrobot.com/en/tools/ga-referrer-spam-killer

My favorite SEO analytics tool: Google Analytics

SEO tools: Google Analytics

❗ Check my basic guide to Google Analytics 4 to learn more about this SEO tool.

Local SEO tools

Local SEO is a bit different from standard SEO and requires you to use a bit different set of SEO tools.

MobileMoxie SERPerator (PAID/FREE VERSION): mobilemoxie.com/tools/mobile-serp-test/ Google My Business (FREE): google.com/business/
BrightLocal Free Local SEO Tools (FREE): brightlocal.com/free-local-seo-tools/
Merkle Local Search Results Tool (FREE): technicalseo.com/tools/local-search/
Google Review Link Generator (FREE): whitespark.ca/google-review-link-generator/
Whitespark Review Handout Generator (FREE): whitespark.ca/review-handout-generator/

Whitespark Local Citation Finder (FREE): whitespark.ca/local-citation-finder
Google Location Changer (FREE): seranking.com/google-location-changer.html

BiQ Cloud: biq.cloud
Moz Local: moz.com/products/local
Synup: synup.com
Yext: yext.com
Local SEO Checklist: localseochecklist.org
BuzzStream: buzzstream.com
ReviewTrackers: reviewtrackers.com
Birdeye (PAID): birdeye.com
Reputation (PAID): reputation.com/products/reviews-review-booster/
Chatmeter (PAID): chatmeter.com/platform/review-management/
SOCi (PAID): meetsoci.com/products/
GoSite (PAID): gosite.com/enterprise
Insites (PAID): insites.com
Uberall (PAID): uberall.com
SproutLoud (PAID): sproutloud.com
Marketing 360: marketing360.com
UpCity: upcity.com
Rio SEO (PAID): rioseo.com/platform/
Surfer Local: surferlocal.com
LocalFalcon: localfalcon.com

My favorite local SEO tool: Merkle Local Search Results Tool

SEO tools for backlink analysis

Backlink analysis is one of the most important tasks of every SEO.

Semrush Backlink Analytics (PAID): Link
Semrush Backlink Audit (PAID): Link

Ahrefs Backlink Checker (PAID): ahrefs.com/backlink-checker
Ahrefs Broken Link Checker (PAID): ahrefs.com/broken-link-checker

Google Search Console Links report (FREE): search.google.com/search-console
Bing Backlinks Tool (FREE): bing.com/webmasters/about
Open Link Profiler (FREE): openlinkprofiler.org
Moz Link Explorer (FREE): moz.com/link-explorer

Linkody: linkody.com
CognitiveSEO: cognitiveseo.com
LinkResearchTools: linkresearchtools.com
Majestic SEO: majestic.com
Kerboo (PAID): kerboo.com

BuzzStream Link Building Tools (PAID/FREE TRIAL): buzzstream.com
Free Backlink Checker (FREE): neilpatel.com/backlinks/
Monitor Backlinks (FREE): monitorbacklinks.com/seo-tools/backlink-checker
Online Broken Link Checker (FREE): Link

Moz Link Explorer: analytics.moz.com/pro/link-explorer/home

My favorite backlink analysis tool: GSC Links report

SEO tools: Links report

SEO intelligence & AI tools

The below SEO tools use artificial intelligence (AI) to help you perform specific tasks, such as content optimization or even content writing.

Rytr (FREE): rytr.me
MarketMuse (PAID/FREE TRIAL): marketmuse.com
Sparktoro (PAID/FREE TRIAL): sparktoro.com
BIQ (PAID/FREE TRIAL): biq.cloud
Frase (PAID/FREE TRIAL): frase.io
Hexometer (PAID/FREE TRIAL): hexometer.com
INK (PAID/FREE TRIAL): inkforall.com
SimilarWeb (PAID/FREE VERSION): similarweb.com
CanIRank (PAID/FREE VERSION): canirank.com

Surfer SEO (PAID): surferseo.com
MarketBrew: marketbrew.com
Pave AI: paveai.com
WordLift: wordlift.io/ai-powered-seo
Dialogflow: dialogflow.com
Alli AI: alliai.com
Acrolinx: acrolinx.com
OneSpot: onespot.com

My favorite SEO AI tool: Rytr

SEO Tools: Rytr

SEO Chrome extensions

These SEO Chrome extensions can quickly provide you with tons of useful SEO data. Just make sure not to install and use all of them at once.

Lighthouse (FREE): Link
Free Backlink Checker by LRT (FREE): Link
Checkbot (FREE): Link
SEO Info (FREE): Link
SimilarWeb (FREE): Link
Hreflang Tag Checker (FREE): Link
WebRank SEO (FREE): Link
SEO Minion (FREE): Link
Keyword Surfer (FREE): Link
SeoStack Keyword Tool (FREE): Link
TextOptimizer (FREE): Link SERP Trends SEO Extension (FREE): Link
SEO Search Simulator by Nightwatch (FREE): Link
AMP Validator (FREE): Link
GTM/GA Debug (FREE): Link
Google Analytics Debugger (FREE): Link
ObservePoint Tag Debugger (FREE): Link Linkclump (FREE): Link
NoFollow Simple (FREE): Link
Ahrefs SEO Toolbar (FREE): Link
MozBar (FREE): Link
Tag Assistant (FREE): Link
Spark Content Optimizer (FREE): Link
SEO Checker Tool (FREE): Link
DNS Checker (FREE): Link
Essential SEO Toolkit (FREE): Link
Robots Exclusion Checker (FREE): Link
Open SEO Stats (FREE): Link
Quick SEO (FREE): Link
Serpstat Website SEO Checker (FREE): Link
SEO Pro Extension (FREE): Link
GInfinity (FREE): Link
Alexa Traffic Rank (FREE): Link
Page Analytics (FREE): Link
Link Grabber (FREE): Link
Page load time (FREE): Link
Impactana Content Marketing Toolbar (FREE): Link
SEO Site Tools, Site Analysis (FREE): Link
OnCrawl SEO Page Audit (FREE): Link
ContentKing: Real-time SEO auditing  (FREE): Link
GMBSpy (FREE): Link
Instant Data Scraper (FREE): Link
Yet another flags (FREE): Link
Greenlane SEO Sitemap Tools (FREE): Link
Ayima Page Insights (FREE): Link
Inspect Canonical (FREE): Link
The 15-Minute SEO Audit (FREE): Link
GrowthBar (FREE): Link
Link Research SEO Toolbar (FREE): Link
META SEO Inspector (FREE): Link
Check My Links (FREE): Link
Google PageSpeed Insights API Extension (FREE): Link
SEOquake (FREE): Link
Keywords Everywhere (FREE): Link
FATRANK (FREE): Link
Majestic Backlink Analyzer (FREE): Link
Detailed SEO Extension (FREE): Link
Mangools SEO Extension (FREE): Link
SEO META in 1 CLICK (FREE): Link
Core Web Vitals (FREE): Link
Ryte structured data helper (FREE): Link
IP Address and Domain Information (FREE): Link
SerpWorx (FREE): Link
LRT Power*Trust – PageRank Replacement (FREE): Link
Google SERP Counter (FREE): Link SEO SERP 2 (FREE): Link
SERP Preview Tool (FREE): Link
Web Developer (FREE): Link
GoFullPage – Full Page Screen Capture (FREE): Link
Chrome DevTools (FREE): developer.chrome.com/docs/devtools
SEO Indexability Check (FREE): Link

SEO Analysis & Website Review (FREE): Link
WooRank SEO Analysis and Website Review (FREE): woorank.com/en/extension
Alt Text Tester (FREE): Link
BuiltWith Technology Profiler (FREE): Link
Web Vitals (FREE): Link
Link Redirect Trace (FREE): Link
Redirect Path (FREE): Link
View Rendered Source (FREE): Link
User-Agent Switcher for Chrome (FREE): Link
Core SERP Vitals (FREE): Link

Core Web Vitals Annotations (FREE): Link

My favorite SEO Chrome extension: Detailed SEO Extension

SEO Tools: Detailed SEO

❗ Check my full list of the best SEO Chrome extensions.

SEO WordPress plugins

The below WordPress plugins can make SEO of any WordPress site a lot easier.

WP Rocket (PAID): wp-rocket.me
Rank Math (FREE): rankmath.com
iThemes Security: ithemes.com/security/
OMGF: wordpress.org/plugins/host-webfonts-local/
ThirstyAffiliates: wordpress.org/plugins/thirstyaffiliates/
Imagify: imagify.io
Yoast SEO (PAID/FREE VERSION): yoast.com/wordpress/plugins/seo/

Google Site Kit (FREE): wordpress.org/plugins/google-site-kit/
Google Web Stories for WordPress (FREE): wordpress.org/plugins/web-stories/
Yoast Duplicate Post: wordpress.org/plugins/duplicate-post/
WP Last Modified Info: wordpress.org/plugins/wp-last-modified-info/
UpdraftPlus – Backup/Restore: wordpress.org/plugins/updraftplus/
SSL Insecure Content Fixer: wordpress.org/plugins/ssl-insecure-content-fixer/

Really Simple SSL: wordpress.org/plugins/really-simple-ssl/
Simple Author Box: wordpress.org/plugins/simple-author-box/
LuckyWP Table of Contents: wordpress.org/plugins/luckywp-table-of-contents/
Better Search Replace: wordpress.org/plugins/better-search-replace/

My favorite WordPress plugin: WP Rocket

❗ Check my in-depth review of WP Rocket to learn more about this plugin.

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