Traffic Drop Audit
Noticing fewer visitors on your site? Wondering why traffic suddenly took a dive? Traffic drops can hit hard, especially when they come out of nowhere.
Whether it’s a Google update, a technical glitch, or competitor moves, I’ll help you find out what’s causing the slide and what you can do to turn it around.
If you’re ready to stop guessing and start recovering, this assessment is for you.
Brands I’ve done SEO with/for:


















SEO Consultant
Olga Zarr
Traffic Drop Audit - Table of Contents
Why choose a traffic drop audit?
A sudden traffic drop can feel like a punch to your business, affecting leads, sales, and growth. My traffic drop audit is all about finding out why it happened and what you can do about it.
Here’s what this audit will do for you:
Pinpoint the real issues behind the traffic drop—whether it’s an update, site changes, or something else.
I’ll give you a straightforward plan to help bring your traffic back.
With years of SEO experience, I know what to look for and how to guide you through recovery.
When your traffic drops, every day counts. Let’s tackle this together and get you back on track.
You need a traffic drop audit if…
If any of the below is true for your website, you are just in the right place:
- Your website traffic suddenly took a dive, and you’re not sure why.
- You’ve made recent changes (like a redesign or migration) and noticed a drop.
- You suspect a Google update hit your site but need clarity on what changed.
- You want to stay ahead of competitors who might be gaining traction.
- Your current SEO efforts don’t seem to be working, and you need a second opinion.
- You rely on organic traffic for business and need answers—fast.
I'm here to help!
What’s Included in the Traffic Drop Audit?
Here’s what you get with the Traffic Drop Audit:
A comprehensive review of your website’s SEO fundamentals, technical factors, content, and more. Delivered in a Google Document with clear explanations, recommendations, and screenshots to illustrate key issues.
A clear breakdown of the issues identified, showing what’s causing the traffic drop and why it matters.
Specific steps for recovery, along with strategies to stabilize and grow your traffic long-term.
A follow-up call to go over the findings, answer any questions, and discuss next steps.
Ongoing support for a month to assist with any questions or adjustments. Option to extend this support if needed.
This audit gives you everything you need to understand the problem, tackle the issues, and get your traffic back on track.
How the Traffic Drop Audit Works
Here’s how simple it is to get started with your SEO consultation:
1
Contact Olga to receive a personalized quote tailored to your website’s needs.
2
Secure your spot by completing the payment.
3
Share any relevant details about the traffic issues you’ve noticed or recent changes made to your site.
4
Olga will deliver a thorough report with findings, a recovery plan, and actionable recommendations.
Timeline: The completion time depends on the complexity of the problem and Olga’s current availability. It may take between 2 to 8 weeks. You’ll receive an estimated timeline with your quote, and this timeline will be confirmed once payment is made.
How Much Does a Traffic Drop Audit Cost?
The cost of a Traffic Drop Audit depends on the size of your website and the complexity of the issues involved.
Every site and situation is unique—some may need a straightforward analysis, while others require a deep dive into complex technical or content-related issues.
Generally, these audits range from $4,000 to $8,000 USD or more, depending on what’s needed to get to the root of your traffic loss and create an actionable recovery plan.
I'm here to help!
What Causes Traffic Loss?
Traffic can drop for several reasons, each requiring a different approach. Common causes include:
Changes in Google’s algorithm can shift rankings, especially if your content no longer aligns with new standards.
Major changes to your site’s structure or design can impact traffic if redirects, URLs, or important content are overlooked.
Issues like broken links, crawl errors, or slow load times can make your site less accessible to search engines and users.
Competitors enhancing their SEO can push your rankings down, especially if their content or backlinks improve.
Adjustments to your content or targeting strategy can impact relevance and search visibility if not properly managed.
This audit thoroughly examines these factors to determine the exact cause(s) of your traffic loss and guide you on the path to recovery.
I’ve created a long written and video guides on traffic and rankings drops.
Testimonials

Her personality is 100% reliable, committed, and wonderful, and you are just looking forward to seeing and speaking again. She feels like home for the website and SEO, and you can be calm and safe since she has your back.
Adrijana Vujadin, Coach for SEOs, AV Coaching

Jason Barnard, CEO and founder of Kalicube

Raf Chomsky

Martha Cusp, Java Developer and Team Leader

John Wright, CEO, StatsDrone & Affiliate BI podcast

Daniel Ostrzyzek, Google Ads Specialist

Jakub Sawa, independent SEO expert

Caren Smith, Head - SEO Team
Gary L

Ryan McCain

Agnieszka W
Sophia Daskalon, Head of Marketing

Beth Richardson, Project Executive

Working with Olga Zarr has been a fantastic experience for my English school. She really knows her stuff when it comes to SEO and has helped us grow our online presence in ways I didn’t think were possible. What I appreciated most was how she took the time to understand our school, our audience, and what we wanted to achieve.
Olga’s advice was clear, practical, and easy to follow, and the results speak for themselves – more traffic, more inquiries, and more students! She’s also super responsive and genuinely cares about her clients’ success. If you’re looking for someone who will take your SEO seriously and actually deliver, I can’t recommend Olga enough.
Marek Kosinski, noProblem School of American English
I’ve worked with several SEO specialists over the years, but Olga Zarr stands out by a mile. Her advanced SEO tactics are unlike anything I’ve seen before – she has an uncanny ability to pinpoint what’s really holding your site back and implement strategies that actually move the needle. She doesn’t rely on cookie-cutter solutions; her approach is both innovative and laser-focused.
What impressed me most was her deep knowledge of local SEO. For a school like ours, attracting students from specific areas is critical, and Olga helped us dominate local search results.
Olga’s expertise goes beyond surface-level fixes – she digs deep, explains everything clearly, and delivers tangible outcomes. If you’re looking for someone to truly transform your SEO, Olga is the person to call. She’s a true expert in every sense of the word.
Katarzyna Kosinska, English for SEO
Traffic Drop Audit – FAQs
What is a Traffic Drop Audit?
A Traffic Drop Audit is a comprehensive review designed to find out why your website’s traffic has dropped and provide actionable steps to recover it.
Who is the Traffic Drop Audit best for?
This audit is ideal for website owners, businesses, and SEOs experiencing sudden traffic drops, dealing with ongoing traffic issues, or wanting a clear understanding of what’s impacting their site’s visibility.
How much does the Traffic Drop Audit cost?
Pricing generally ranges from $4,000 to $8,000 or more, depending on the size of your website and the complexity of the issues involved. Contact Olga for a personalized quote.
What’s included in the Traffic Drop Audit?
You’ll receive a detailed report with findings, a customized recovery plan, actionable recommendations, a post-audit call, and one month of follow-up support.
How long does the Traffic Drop Audit take?
The timeframe depends on the complexity of the issues and current availability, typically between 2 to 8 weeks. A timeline estimate is provided with the quote and confirmed upon payment.
Do I need to provide access to my Google Analytics (GA) and Google Search Console (GSC)?
Yes, access to GA and GSC is essential. These tools provide vital data on your site’s traffic, keywords, and performance, which are crucial for a thorough audit.
Will I get a refund if I’m not satisfied with the audit?
No, refunds are not available, as this service involves dedicated time and expertise. Every effort will be made to ensure you gain valuable insights from the audit.
Can this audit fix the issues causing the traffic loss?
The audit identifies the causes and provides clear steps for recovery, but implementation is up to you or your team. Olga offers support and guidance, but direct fixes are not included.
What if I don’t know what caused my traffic to drop?
No problem! The Traffic Drop Audit is designed to uncover hidden issues, whether it’s an algorithm update, technical problem, or competitor activity.
Can Olga help if my site was affected by a Google update?
Yes, the audit covers algorithm updates as one of the potential causes, and Olga can provide insights on how to adjust your site to align with the latest changes.
Do you offer ongoing support after the Traffic Loss Audit?
Yes, one month of follow-up support is included with the audit. If you need extended support, options are available.
Will I get a written report from the Traffic Loss Audit?
Yes, you’ll receive a comprehensive Google Document with detailed findings, explanations, and screenshots, plus an actionable recovery plan.
How do I prepare for the Traffic Drop Audit?
After booking, provide access to GA and GSC, and share any details about recent changes, issues you’ve noticed, or areas of concern. The more info you provide, the more effective the audit will be.
Can I include my team in the post-audit call?
Yes, team members are welcome to join the call to discuss the findings and next steps.
What causes of traffic loss are analyzed in the audit?
The audit looks at factors like algorithm updates, site migrations, technical issues, competitor improvements, and content changes, among others.
Is the Traffic Drop Audit the same as an SEO audit?
No, a Traffic Drop Audit specifically focuses on diagnosing and addressing traffic drops, whereas an SEO audit is a broader analysis of your site’s overall SEO health.
Will Olga monitor my traffic after the audit?
No, ongoing monitoring is not included, but you can choose to extend support if you want additional guidance after the audit period.
Can I get a discount if I need multiple audits?
For tailored needs involving multiple audits, contact Olga directly to discuss possible options.
Can this audit help if my traffic drop was gradual rather than sudden?
Yes, the Traffic Drop Audit can address both sudden and gradual traffic declines by investigating trends and identifying underlying causes.
How do I book a Traffic Drop Audit with Olga?
Contact Olga to get started. She’ll provide a quote, estimated timeline, and next steps to secure your audit.