Welcome to episode #63 of the SEO Newsletter by #SEOSLY!

Here is your episode with the latest SEO news, tips, and the best SEO resources I have curated for you.

Starting from episode #61, you can read the entire issue of the SEO Newsletter by #SEOSLY on my website through the link I sent you via e-mail. I have run some tests and I believe this is the most valuable and the richest format for you.

Before we start, I have a favor to ask.

Can you help me grow my audience on these platforms? I won’t be able to reach a lot of people with my content without your support.

Thank you!

P.S. As you have probably noticed, I have changed my surname (fortunately to a lot easier one to spell and pronounce) and am now Olga Zarr.


Top SEO & local SEO news from last week

Here is the most important news from the world of SEO from last week:

Google Discover performance reports improve accuracy

Google Search Console said click and impression data may appear to increase because of this update. Read more.

Google: Links Have A Lot Less Significant Impact For Ranking Today

Duy Nguyen from Google’s search quality team said in the Google office hours video that “backlinks as a signal has a lot less significant impact compared to when Google Search first started out many years ago.” Read more.

New Retired Google Crawlers Document With DuplexWeb-Google Being Retired

Google has updated its Google Crawler / User Agent help document with a new section for “Retired Google crawlers.” With that, Google announced the retirement of the short-lived DuplexWeb-Google User Agent. Read more.

Google Clarifies Using Noindex & 404 Status Codes For Crawl Budget Optimization

On Friday, Lizzi Sassman from Google updated the crawl budget management help document with two more topics. Specifically, Google added two new myths to the crawl budget documentation. Read more.

New content for you from me

How To Use Google Search Console For Keyword Research

In this in-depth guide (4500+ words), you will learn how to use Google Search Console for keyword research to start creating content that your target audience is looking for.

LIVE Q & A About Google Knowledge Panels With Jason Barnard (Recording)

Jason Barnard answered a ton of questions about Google Knowledge Panels. He also gave ma a lot of actionable tips.

SEO Podcasting Dos & Don’ts, Tips, Mistakes & SEO in 2023 With David Bain

Episode #11 of the SEO Podcast by #SEOSLY features a special guest – David Bain from Casting Cred. David was so kind and shares a ton of tips on doing and having your own podcast. I (a total newbie when it comes to podcasts) learned a ton. Thank you, David!

#12: Niche Websites, Affiliate Marketing, YouTube & More W/ Doug Cunnington From Niche Site Project

Episode #12 of the SEO Podcast by #SEOSLY features a special guest – Doug Cunnington from Niche Site Project. Not only Doug shares his history and experience, but he also gives a ton of useful tips about affiliate marketing, e-mail marketing, YouTube, and more!

How Often Should You Do An SEO Audit? Here Is My Take On It.

Are you wondering how often you should do an SEO audit? Is there a best time frame to stick to? In this video, I am sharing with you my experience and how I approach it.

Ahrefs [Sponsor]

The SEOSLY newsletter is proudly sponsored by Ahrefs, my favorite SEO tool.

Have you already set up Ahrefs Webmaster Tools for your website? AWT lets you improve your website’s SEO and monitor how your site is doing, including how many backlinks it has, for how many keywords it is visible, how its visibility grows, and more!

Check Ahrefs Webmaster Tools

What’s new at Ahrefs? Ahrefs has introduced the new side-by-side SERP comparison feature, News mode in Content Explorer, and more. Check this out.

Top SEO Tips 

And here are the SEO tips for you.

#1: Have Content Load First For JavaScript Heavy Sites Says Google

Gary Illyes from Google posted a PSA (public service announcement) of sorts on Mastodon and LinkedIn for sites that are heavy with JavaScript. He said that you should try to load the content, including the “marginal boilerplate” content, first when you have a JavaScript-heavy site. Read more.

#2: Google: If Your Most Important Page Is Terrible, Then That Is Not Good For SEO

Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are terrible. So if your home page is terrible, that is really not good. Read more.

#3: Google Answers If Splitting A Long Article Could Result In Thin Content

Google’s Lizzi Sassman answers whether splitting a long article into multiple interlinked pages results in thin content. Read more.

#4: Google: URLs Don’t Have To Be In The Same Language As Content Of The Page

In 2015, Google said, “It is better if you have your URLs in the same language as your content.” In 2022, Google said, “From an SEO point of view, there’s no negative effect, if the URL is in a different language than the page content.” Read more.

SEOcrawl [Sponsor] 

The SEOSLY newsletter has a new sponsor. This is SEOcrawl, SEO software for professionals and companies.

You can save time and costs, improve your results and achieve efficiency thanks to SEOcrawl, a suite of SEO tools to take your SEO management to another level.

With a special coupon code (SEOSLY) you can get SEOcrawl 50% OFF forever. You can also test SEOcrawl for 7 days for free. No credit card information is required. 

But that’s not everything. SEOcrawl also has an awesome SEO Chrome extension that allows you to instantly view all the most important SEO data (metadata, headings, links, international SEO, and more).

Don’t miss my interview with David Kaufmann from SEOcrawl. We talked a lot about SEO crawling and SEOcrawl.

Don’t Miss These Resources

Here are the resources that will help you stay updated with the world of SEO.

Curing crawling chaos

In this episode of SEO Fairytales, Martin Splitt and Crystal Carter, Head of SEO Communications at Wix, chat in-depth about technical SEO, specifically about an indexing challenge where no crawling tools could crawl the entirety of the site.

English Google SEO office hours from November 2022

This is an audio-only recording of the Google SEO office hours from November 2022.

From journalism to SEO with Jennifer Slegg

In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg – an expert on all things Search Engine Marketing, specializing in the Quality Rater’s Guidelines and E-A-T.

Google Thanksgiving Volatility, Links, Content & More SEO & 19 Years Covering Search

An essential recap from Barry.

Charles Floate and Marie Haynes discuss breaking Google’s guidelines, how PageRank has changed & AI

I interviewed Charles Floate, an SEO known for ranking websites in ways that go against Google’s spam guidelines. We discussed PageRank and the importance of links in Google’s algorithms. Charles revealed ways he’s been able to manipulate Google’s guidelines and succeed, though I don’t condone such practices.

Learning SEO

Start learning SEO or expand your SEO education to grow your site’s organic traffic by understanding every aspect of SEO in order to become or grow further as an SEO specialist with Learning SEO. Learning SEO is a comprehensive guide, featuring the main areas along with resources to learn.

JetOctopus [Sponsor]

This issue of the newsletter is kindly sponsored by JetOctopus. JetOctopus is the fastest and most affordable enterprise SEO platform that has top crawling speed, real-time log analysis, and detailed 3D SEO reports on a site’s health.

If you are not familiar with JetOctopus, make sure to check my guide on how to audit a site with JetOctopus and how to do a log file analysis.  

I strongly recommend you give JetOctopus a try. Get an extended 30-day trial of JetOctopus.

Don’t miss my interview with Julia Nesterets from JetOctopus. We talked a ton about SEO auditing, technical SEO, and JetOctopus, the fastest SEO crawler on earth.

Don’t Miss These Articles

Ex-Googler Answers Why Google Search is Getting Worse

Ex-Googler Marissa Mayer insists the problem isn’t Google search and explains it’s the web itself that’s getting worse. Read more.

YouTube SEO: How to find the best traffic-generating keywords

Want to increase the chances of your videos showing up in YouTube’s search results? Here’s a keyword research process you can follow. Read more.

3 big reasons businesses can be thankful for SEO

As we head into the holiday season and a time of giving thanks, here are three reasons businesses can be thankful for SEO. Read more. Read more.

How to Create Website Content for Local SEO (Free Course)

Want to create website content that will gain your business more visibility and convert more customers? Join local search expert, Claire Carlile, as she shares her secrets for creating winning local content. Check.

Google Search Ranking Systems – Episode 48

The SEO Weekly from Garrett Sussman where queries are weird, advice is controversial, and everything depends. Read more.

The Marathon That Starts With Your SEO Audit ft Olga Zarr – Rankable Ep. 92

In episode 92, Olga Zarr joins the show to share thoughts on everything you should (and should NOT) be doing in your SEO audits. Olga gives us some insights into what most SEOs get wrong when performing SEO audits and the difference between performing audits for small and large websites. Read more.

Rich results: 22 things every SEO pro needs to know

Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article. Read more.

SEO traffic shows FTX never stood a chance

The $80 billion crypto exchange FTX and its founder Sam Bankman Fried (often referred to as “SBF”) caused quite the scene when its fraudulent house of cards fell apart. Read more.

Website Redesign SEO: How To Redesign A Website Without Losing SEO

Redesigning a website can be stressful! The last thing you want to do is put a bunch of money, time, and work into a redesign to find out your shiny, new site’s organic traffic is tanking in comparison to the old version. Read more.

Doorway pages: An SEO deep dive

Downplaying doorway pages can get you dinged. Here’s how doorway pages emerged, what Google thinks of them, and tips to avoid penalties. Read more.

SEO Twitter nuggets

And before we end, here are a few Twitter nuggets for you. We don’t know if Twitter is going to be here in the future, so let’s use it while it still is here.


See you next week!

I can help you with SEO.

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.