Last updated on September 14, 2021.
Welcome to episode #5 of the SEO Newsletter from SEOSLY.
The weekend is almost here and I am bringing you a bunch of interesting SEO news, tips, and announcements.
Make sure to also follow me on Twitter where I also post updates and extra SEO tips.
📰 SEO News Of The Week
Schema.org Markup Validator is live
The Google Structured Data Testing Tool – which is going to be deprecated soon – finally has its replacement: Schema.org Markup Validator. The tool lets you do, among others, advanced schema analysis and shows you the relationships between the entities on a page. Super useful.
Recent Google algorithm updates (May 7-9 and 13) are not the Broad Core Algorithm Update
There have been many fluctuations in rankings and chatter in SEO forums recently. Many SEO tools and SEO experts indicate dates like May 7-8 and May 13 as possible algorithm updates. For some sites, the effects were really huge. Google, however, confirms that this is NOT a Google Core Update. Here is a very useful full list of possible and confirmed Google algorithm changes by Marie Haynes.
An increase in the number of People Also Ask (PAA boxes) in search results
Brodie Clark and other notable SEOs noticed that there has been an increase in the number of the People Also Ask boxes displayed on the desktop. There is speculation that this may have contributed to recent ranking fluctuations.
A bug in the Google Search Console Page Experience report
Some sites have been experiencing a bug in the new Google Search Console Page Experience report which displayed the error “Insufficient HTTPS coverage on your site“. Google confirms it is a bug and they are fixing it. Don’t worry if you are experiencing this issue.
John Mueller relaunched his old blog
If you want to learn more about what’s in John Mueller’s head, you cannot miss the old blog that he has recently relaunched. There is a lot of interesting stuff there. Read his last post to get more context.
🎞️ Interesting Videos On SEO
Google I/O 2021: Sessions for SEOs
This year there will be three sessions exclusively for SEOs as part of the Google I/O Conference. You can set a reminder on YouTube to be notified when the sessions begin (5/18/21).
Don’t miss these.
There were many interesting questions during the last Google SEO office hours. This is also the first time I asked a question during this live session. I asked about affiliate links. If you are interested in my question and the answer John Mueller gave me, make sure to check this episode (my question starts at 13:54).
I’ve recently had the pleasure to audit the Niche Site Project site by Doug Cunnington and we had a chat about what I managed to find during my audit analysis. Check this video to learn more about how to audit sites and how I do SEO audits. People liked this video very much so I am sharing it once again in case you missed it.
In this video, Barry Schwartz talks about the recent Google algorithm and Google My Business updates. Make sure to watch this!
🤓 Interesting Articles From The SEO Industry
- 50+ advanced Google search operators from SEOSLY 😀
- Blog SEO: The Complete Guide from Ahrefs
- Google Analytics will track data without cookies from Search Engine Journal
- The Beginner’s Guide to Technical SEO from Moz
- Reason Why You Should Start A Podcast from iPullRank (yes, I am planning on launching my own SEO podcast)
⚒️ SEO Tool Of The Week
Semrush is an all-in-one SEO platform that lets you perform all of the less and more advanced SEO tasks.
What I especially like about Semrush is its Site Audit tool that gives you very clear and actionable tips on what you can improve and fix on your site. I am crazy about site auditing tools and my SEO tool arsenal (especially for technical SEO audits) wouldn’t be complete without Semrush.
Semrush offers a 14-day free trial and you definitely want to give it a try.
☝️ SEO Tips Of The Week
#1: Adding images to your web pages will not directly influence rankings. This is the answer John Mueller gave on Twitter. Images make your pages more interesting and appealing but they do not have any automatic effect on SEO.
#2: If you want your images to be indexed by Google, make sure to put them in <img> or <picture> HTML elements. Images added with the use of CSS (as background, for example) won’t be indexed and visible in Google Image Search.
#3: Want to check if Google Image brings you meaningful traffic? Log in to Google Search Console, go to the Performance report (search results), click on Search type and choose COMPARE (Web vs. Image).
🕵️ Don’t Miss My Free SEO Audit Guides
If you want to learn more about the SEO auditing process, make sure to read my in-depth guides on four different types of SEO audits I perform (if you haven’t already).
- Technical SEO Audit (188+ steps)
- Core Web Vitals Audit (35+ steps)
- Page Experience Audit (15+ steps)
- Google Product Reviews Update Audit (55+ steps)
- How to audit a site using Sitebulb (31+ steps)
Feel free to use these audit processes to audit your site or your client’s sites. Since you are my subscriber, you also have access to the templates for all of these audits.
⭐ New Module On SEOSLY (Coming Soon)
I am currently working very hard on a new module for my site: SEOSLY Pro. With SEOSLY Pro, you will be able to use my SEO knowledge and experience to become an SEO pro.
The SEOSLY Pro members will get a free mini SEO audit from me, free e-mail consultation, and more. I am sure you will like it. SEOSLY Pro will be launched in June. I will keep you posted!
📢 Other News & Announcements
SMX Advanced is getting closer.
On June 15th, 2021 I will be speaking about the advanced Google Search Console Performance and Experience reports. The overtime Live Q&A with me will be moderated by Barry Schwartz. Check the full SMX Advanced agenda and register for the event if you haven’t already.
🙏 Provide Your Feedback
Feel free to reply to this email if you have any SEO news to share, what to be featured in the newsletter, sponsor the newsletter, or anything. I would love to hear from you. Thank you!❤️
P.S. I am getting tons of messages from you and I am not always able to respond to all of you quickly. Please be patient.
Olga Zarzeczna is a senior SEO specialist with 8+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done more than 150+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.