Updated: January 28, 2024.

SEO Newsletters by SEOs

Here is a hand-curated list of the best SEO newsletters as of 2024. 

I learned a lot about SEO from some really smart folks who were cool enough to share what they knew. 

Without them, I wouldn’t be where I am and keeping up with SEO news would be way harder.

Today, I’m going to pass on the favor and tell you about the 40+ best SEO newsletters you should check out. And maybe even subscribe to.

But don’t feel like you need to sign up for all of them. I mean, unless reading SEO newsletters is your full-time gig. Just kidding!

P.S. I discovered a bunch of these newsletters while making this list. I wish I had known about them sooner. After digging around, though, I’m pretty sure I’ve got the ultimate list of SEO newsletters now.

Let’s get into the list, shall we?

Best SEO Newsletters

Why subscribe to those top SEO newsletters? 

Subscribing to a top-quality SEO newsletter has multiple benefits. It saves you time, equips you with new strategies, uncovers the latest Google algorithm updates, and helps you stay competitive in your SEO efforts. 

SEO newsletters can provide invaluable nuggets of information to keep your SEO knowledge up-to-date. After all, in SEO, knowledge really is power.

And this is exactly what you get from those 40+ top SEO newsletters I’m about to show you. Knowledge and power!

SEO newsletter example

How to choose the best SEO newsletter

This list of SEO newsletters is definitely too huge of a number if you want to be subscribed to each and every one. 

However, with your own unique mix of your top 2-5 SEO newsletters, you can really become a powerful SEO. 

What newsletters you choose is, of course, totally up to you. Below I can give you a few tips on how to choose the best SEO newsletter for you:

  • Subscribe if you actually like and follow the SEO newsletter author.
  • The newsletter is sent out with the frequency that is neither too rare nor too overwhelming for you (for me personally, once twice a week is the maximum I want to get from one person)
  • The newsletter is sent on a consistent basis whether that’s daily, weekly, or monthly.
  • Look for a newsletter that covers the SEO topics that are most important to you.
  • Don’t be afraid to unsubscribe from newsletters that no longer serve you and to seek out new ones.
  • PRO TIP: If you’re considering subscribing to multiple SEO newsletters, you might want to think about using a separate email address dedicated to newsletters. That way, your main inbox won’t be swamped with SEO updates and you won’t risk missing any critical messages from your clients.

So let’s now explore some of the best SEO newsletters to consider adding to your must-read list.

Check my other “best” lists of SEO resources for SEOs:

Best SEO newsletters to subscribe to 

So here are the best SEO newsletters you should consider subscribing to. I put a ton of work into creating this list, so I would really appreciate it if you could share this list with other SEOs and become my subscriber. 

It is the most exhaustive list as of now or until someone creates a bigger one (the skyscraper method). 


SEO Newsletter by #SEOSLY

Author: Olga Zarr

SEO newsletter by Olga Zarr

The SEO Newsletter by #SEOSLY is the ultimate source of SEO news, tips, and resources for anyone who wants to learn and master SEO. I created this newsletter to share my knowledge and experience as an SEO consultant and trainer with a growing community of ambitious SEOs. 

Every week, I curate the most important and relevant SEO information from various sources and deliver it to your inbox in a concise and engaging way. You will also get access to exclusive content and insights from me and other SEO experts. I have 7000+ ambitious SEOs on my list so far. 

Subscribe to the SEO Newsletter by #SEOSLY below

#SEOFOMO SEO Newsletter

Author: Aleyda Solis 

The #SEOFOMO newsletter is one of the top SEO newsletters that delivers the latest and best SEO news, resources, tools, jobs, events, and giveaways to your inbox. It is created and curated by Aleyda Solis, an international SEO consultant, speaker, author, and trainer who runs the Orainti agency.

The newsletter is designed to help you keep up with SEO and stop the fear of missing out on anything important. The newsletter is sent out every Monday and has over 26,000+ subscribers. I think #SEOFOMO is probably the biggest and the most popular SEO newsletter out there.

Subscribe to #SEOFOMO.


Author: Areej AbuAli 

The WTSNewsletter is a monthly email newsletter that delivers the latest news from women in the SEO industry. It is created and curated by Women in Tech SEO, a supportive and collaborative community of over 5000 women in the technical SEO field.

The newsletter is awesome because it showcases the amazing work and achievements of women in SEO. It also features articles, talks, projects, interviews, and events by and for women in SEO. The newsletter is designed to help you learn from and connect with other women in SEO who share your passion and challenges.

Subscribe to WTSNewsletter.

The Moz Top 10

Author: Moz 

The Moz Top 10 SEO newsletter is a semi-monthly email newsletter that delivers the 10 most valuable articles about SEO and online marketing that Moz could find. It is created and curated by Moz, a leading SEO software company that offers a suite of tools and resources for SEO professionals.

The newsletter is awesome because it saves you time and effort by finding the best SEO content for you. The newsletter is sent out every two weeks and has over 500,000+ subscribers. It also offers sponsorship opportunities for SEO tools and services that want to reach a massive audience of SEO enthusiasts.

Subscribe to Moz Top 10.

Kalicube SEO Newsletter

Author: Jason Barnard 

The Kalicube SEO Newsletter is a good SEO newsletter that delivers the latest news and insights on Brand SERPs, Knowledge Panels, and online reputation management. It is created and curated by Jason Barnard, an expert in brand SERPs and knowledge panels who runs the Kalicube agency and platform.

The newsletter is awesome because it helps you learn how to take control of your brand narrative online and dominate the competition. It also features exclusive content and tips from Jason and other experts in the field. The newsletter is designed to help you understand how Google perceives and presents your brand and how to optimize it for your goals.

Subscribe to Kalicube SEO newsletter.

Searchlight SEO newsletter

Author: Wix

The Wix monthly newsletter cuts through the noise with search marketing insights and practical strategies for improving your SEO. Keep up-to-date with what’s happening in SEO with a curated selection of SEO articles, podcasts and webinars brought to you by the world’s top SEO experts.

Subscribe to the Searchlight SEO Newsletter here.

WTF is SEO? 

Author: Jessie Willms and Shelby Blackley

WTF is SEO? is a newsletter that helps publishers make sense of search. It’s written by two audience professionals, Jessie Willms and Shelby Blackley, who share tidbits of advice on how to use search for news and publishers. The newsletter covers topics such as SEO for breaking news, internal links, backlinks, topical authority, and the best SEO tools for your news publication. 

Subscribe to WTF is SEO?


Author: Aleyda Solis

#MarketingFOMO is the new newsletter by the one and only Aleyda Solis best known for her #SEOFOMO newsletter. With #MarketingFOMO, Aleyda shares the latest SEO news, free resources, trends, tools, and remote jobs regarding digital marketing. 

In the unlikely case you don’t know Aleyda, she is an international SEO consultant and speaker with more than 12 years of experience in SEO. She is probably the best known figure in SEO.

Subscribe to #MarketingFOMO

SEO Notebook

Author: Steve Toth

SEO Notebook is a newsletter written by Steve Toth. It’s a collection of unique and creative SEO strategies that are read and recommended by world-class SEO experts, marketers, and growth hackers. 

In addition to the newsletter, Steve Toth has also created videos of his most popular SEO notes that help you increase your organic traffic on his YouTube channel. Strongly recommended!

Subscribe to the SEO Notebook.


Author: Nick LeRoy

The #SEOForLunch Newsletter is a weekly email publication authored by Nick LeRoy, a professional SEO consultant with over a decade of industry experience​​. Nick LeRoy offers valuable insights and summaries of important articles in the SEO field, making the newsletter a time-saving resource for professionals who need to keep up with fast-paced industry developments​. Currently, the #SEOForLunch Newsletter has over 6,500 subscribers, including marketers from the world’s most recognized brands​​. The newsletter is highly regarded in the SEO community for its concise and informative content. 

Subscribe to #SEOForLunch.

Search Engine Roundtable 

Author: Barry Schwartz 

Search Engine Roudtable is the one and only place when it somes to SEO news. If you don’t have time to check what’s new on the website every day, you can have Barry send you the most important updates. 

Subscribe to Search Engine Roundtable.

Data Driven SEO

Author: Victor Karpenko

The Data Driven SEO Newsletter is a free, actionable newsletter that is delivered twice per month. It is curated by Victor Karpenko, who has over 16 years of experience in SEO and is the founder of SeoProfy and LinkChecker.PRO. The newsletter aims to provide insights, tips, and tactics to its subscribers and focuses on simplifying the complex nature of SEO, often answering why most SEO questions are met with the response, “It depends…”

Subscribe to Data Driven SEO.

Search News You Can Use

Author: Dr. Marie Heynes

Search News You Can Use is a weekly newsletter by Dr. Marie Haynes, a renowned SEO expert and speaker. In each episode, she provides tons of useful advice on Google algorithm updates, tips, and information to help you improve your website in Google’s eyes. She also breaks down the most interesting and important changes that have happened in SEO and the world of search, using her own insights and research. Marie has both free and premium version of her newsletter. Both are worth subscribing to.

Subscribe to Search News You Can Use.

SEO Sprint 

Author: Adam Gent

SEO Sprint is a newsletter, curated by Adam Gent, intended to help those working in the SEO field engage more effectively with development and product teams. As a subscriber, you’ll receive regular updates that focus on the intersections of SEO, development, and product management. The content includes insights and strategies aimed at improving collaboration and mutual understanding between these critical roles. As of now, the newsletter has a readership of over 3,000 subscribers.

Subscribe to the SEO Sprint

Ahrefs’ Digest

Author: Si Quan from Ahrefs

Ahrefs’ Digest is a free, weekly newsletter designed to provide SEOs and marketers with the most recent and relevant content in the industry. With a readership exceeding 200,000, this newsletter offers a curated selection of top-tier content both from Ahrefs and around the Web.

The newsletter is personally crafted by Si Quan (also known as SQ), a content marketer at Ahrefs. Each week, he sifts through an abundance of SEO and marketing content, identifying the most insightful, actionable, and helpful pieces to feature in the newsletter. 

Subscribe to Ahrefs’ Digest. 


Author: Tom Critchlow

The SEO MBA is an insightful SEO newsletter authored by Tom Critchlow. It is uniquely designed to provide leadership, management, and career advice tailored to SEO professionals. The focus of this newsletter is on developing the business and leadership skills that are essential for success at the executive level in the SEO industry. 

Subscribe to SEO MBA.

Rich Snippets

Author: Jamie Indigo

Rich Snippets is a weekly newsletter curated by Jamie Indigo that serves as a digest of the most crucial updates and occurrences in the world of SEO. Every Thursday, subscribers receive a concise analysis on a wide range of SEO topics, ranging from algorithm updates, SEO best practices, and strategy adjustments, to case studies of successful SEO implementations. Each edition focuses on the most impactful developments of the week, cutting through the noise and providing valuable insights to the reader.

Subscribe to Rich Snippets newsletter.

Growth Memo

Author: Kevin Indig

The Growth Memo is a weekly newsletter by Kevin Indig that presents people with the freshest ideas, tips, and trends in the SEO industry. Kevin Indig is a former SEO lead at Shopify and is on a mission to democratize technology and educate people on using it for the benefit of everyone. His newsletter focuses on acquisition, retention, and monetization with a heavy bent on SEO. 

Subscribe to Growth Memo.

Niche Site Project

Author: Doug Cunnington

Niche Site Project is a resource-rich newsletter crafted by affiliate marketing expert, Doug Cunnington. It provides subscribers with practical tools and strategies for creating and scaling Amazon Affiliate Sites. This includes guides on the Niche Site Process, valuable content templates, and Doug’s personal Keyword Golden Ratio Calculator for finding low-competition keywords.

Doug’s expertise as an internet marketer and certified Project Management Professional informs the newsletter content, offering you insights on turning affiliate marketing into a full-time income source. Alongside these, subscribers receive SEO guides, success stories, and productivity tips.

I am both Doug’s fan and friend and I strongly recommend his newsletter. He really knows what he is talking about.

Subscribe to Niche Site Project.

The Menu

Author: Amanda Natividad

The Menu is not your typical newsletter. Crafted by Amanda Natividad, it’s a weekly gem that over 11,000 subscribers look forward to. Each issue comes with a bite-sized essay on marketing, four handpicked links to cool stuff in the SEO and marketing world, and – here’s the twist – a tasty recipe, no backstory needed. So, while you’re sharpening your marketing skills, you can also discover your next favorite dish. The Menu is the perfect read for anyone who loves a side of culinary adventure with their marketing insights.

Subscribe to The Menu newsletter

Daily Google Trends newsletter

Author: Google

Daily Trends is a newsletter from Google Trends, delivering the latest trending topics right to your inbox. Curated in English, this newsletter keeps subscribers in the know about what’s capturing the world’s attention each day.

With Daily Trends, you get a curated list of topics that have seen a surge in interest on Google’s search engine. This includes everything from current events, popular culture, sports, technology, to various other fields.

Subscribe to Daily Google Trends.

The Marginalised Marketer newsletter

Author: Azeem Digital

The Marginalised Marketer is a newsletter that seeks to highlight the work of individuals within the marketing industry who are often overlooked or underrepresented. This includes but is not limited to, people of color, women, and the LGBTQ community.

Published on an ad-hoc basis and free of charge, the newsletter serves as an addition to the curator’s ongoing podcast. It presents a platform for the showcased marketers to share their unique insights, experiences, and contributions with a broader audience.

Subscribe to the Marginalised Marketer newsletter.

The SEO Freelancer 

Author: Nick LeRoy

The SEO Freelancer is a newsletter expertly curated by Nick LeRoy for individuals who are either already navigating the world of freelance SEO or are aspiring to do so. With over 1,000 subscribers, this resource offers valuable insights, tips, and strategies for thriving as an independent SEO professional.

Each edition of The SEO Freelancer shares practical advice on topics such as client acquisition and retention, project management, industry trends, and the ever-evolving SEO best practices. It serves as a guide to not only surviving but also flourishing in the competitive freelance SEO space.

Subscribe to SEO Freelancer.

The ContentKing Monthly

Author: ContentKing 

The ContentKing Monthly is a newsletter that provides a quick summary of all updates in tech and content. The newsletter is loaded with useful content on SEO and digital marketing. It is sent just once a month and is carefully curated with no bullshit. The newsletter features insightful articles, data-driven research, podcasts, and videos.

Subscribe ContentKing Monthly newsletter.


Author: Brian Dean

The Backlinko newsletter is a digital marketing update that focuses on SEO strategies, insights, and trends. It provides readers with expert tips, data-driven research, and comprehensive guides from Backlinko founder, Brian Dean, with a special focus on backlink building and other advanced SEO tactics. The newsletter features exclusive tips, strategies, and case studies that are not shared anywhere else.

Subscribe to Backlinko here

Rank Theory 

Author: Sean Markey

Rank Theory is a highly curated newsletter that provides only the most important, most interesting, or most impactful SEO industry news headlines. The newsletter is written by an actual SEO expert (Sean Markey) who provides a human-written summary of each article or news story. The newsletter also features an exclusive SEO tip or insight from an SEO expert special guest. The newsletter is sent every Thursday.

Subscribe to the Rank Theory newsletter. 

Search Engine Land SEO Newsletter 

Author: Search Engine Land

Search Engine Land is a news site dedicated to informing readers of the latest updates in SEO, digital marketing, and the MarTech landscape. Search Engine Land’s daily newsletter promises readers the latest news in the search marketing landscape, as well as a pro tip of the day and a list of must-read news from the web. The newsletter is delivered every weekday for free.

Subscribe to the Search Engine Land newsletter.

SEO for Google News

Author: Barry Adams

SEO for Google News is a newsletter by Barry Adams, an award-winning SEO consultant specializing in technical SEO for news publishers and eCommerce websites. The newsletter provides tips and advice on how to get into Google News. It also covers topics such as crawl budget for news publishers, the latest changes in Google News, and the five article headlines that Google cares about.

Subscribe to SEO for Google News here.

Think with Google 

Author: Google

Think with Google is a platform that provides marketing research and digital trends. The Think with Google newsletter provides the latest updates from Think with Google and YouTube. The newsletter is delivered monthly and includes data reports, guides, infographics, and articles.

Subscribe to Think with Google.

BrightLocal SEO Newsletter

Author: BrightLocal

BrightLocal is a company that offers local SEO tools and services. The BrightLocal newsletter is a free local marketing newsletter that provides the latest news, original research, expert tips, and guides, as well as exclusive invites to webinars. 

Subscribe to the BrightLocal SEO newsletter.

Local Visibility System

Author: Phil Rozek

The “Local Visibility System” newsletter provides practical guidance on local SEO for small businesses. It offers advice on navigating Google’s algorithms, handling competition, and improving online visibility. The content is written by experienced local SEO expert Phil Rozek, and includes a free local visibility guide. Pro bono help for veterans is also offered.

Subscribe to Local Visibility System.

SearchLab SEO Newsletter

Author: Greg Gifford 

The SearchLab SEO Newsletter is a resource offering updates on SEO and digital marketing. Managed by Greg Gifford, a respected figure in the industry with extensive experience in local search marketing, the newsletter provides readers with practical tips and the latest trends. It’s a valuable tool for anyone looking to enhance their online marketing strategies.

Subscribe to SearchLab SEO newsletter.

Tech SEO Tips Newsletter

Author: Nikki Haliwell

The Tech SEO Tips Newsletter by Nikki Halliwell is a weekly newsletter that offers the latest news from the SEO industry plus tips and discussions on improving your tech SEO performance. Each week Nikki shares the latest information from the industry as well as case studies and more. 

Subscribe to the Tech SEO Tips Newsletter.

Yoast SEO Newsletter

Author: Likely Jono Alderson

Yoast SEO is a WordPress plugin that helps your site perform better in search engines like Google. It also gives you the tools to bring your content to the highest standards of SEO and overall readability. 

The Yoast SEO newsletter is a weekly publication that provides practical tips and insights about search engine optimization (SEO). By subscribing to the newsletter, readers get access to insights on how to increase traffic to their website, updates on the latest in the world of SEO, and automatic access to Yoast’s free SEO courses.

Subscribe to the Yoast SEO newsletter

SEO Chatter

Author: Stephen Hockman

SEO Chatter is a content curator and independent publisher for the latest SEO news updates as well as tips and strategies for improving search engine optimization. They have a newsletter that provides daily SEO industry news and updates on search engine optimization from the leading sources on Google SEO news. You can also join their exclusive newsletter to get one powerful SEO lesson sent to your inbox each morning to help grow your website’s rankings and traffic.

Subscribe to SEO Chatter here

The Website Flip

Author: Mushfiq Sarker

The Website Flip newsletter is a weekly resource for investors interested in acquiring websites and aged domains. With over 14,000 subscribers, it saves you time by curating 10+ website businesses for sale every week, each with suggested growth strategies. 

The newsletter also includes in-depth site teardown case studies to apply successful strategies to your own sites, along with data-driven guides sharing insights from over 215 website flips. It’s featured on various platforms like Empire Flippers, SEMrush, and Entrepreneur. Ideal for those looking to invest in or grow online businesses.

Subscribe to the Website Flip here.

Niche Pursuits Newsletter

Author: Jason Bradwell

The Niche Pursuits Newsletter is a marketing newsletter that covers topics such as SEO, niche site strategies, business book recommendations, and more. It is published three times a week. The author of the newsletter is Jason Bradwell who is the senior director of marketing and communications in the enterprise technology space.

Subscribe to Niche Pursuits newsletter

SEO in the Shed 

Author: Jon Earnshaw

Pi Datametrics is an SEO platform that provides the right tools and value-led insights to help market leaders across the globe uncover SEO opportunities that drive the highest commercial growth for their business. They have a newsletter called “SEO in the Shed” which provides SEO news and search data insights directly to your inbox. It also includes the latest updates from their resident SEO expert, Jon Earnshaw, and his latest research.

Subscribe to the SEO in the Shed

Top SEO newsletters

I’m pretty sure this is a very exhaustive list but I still might have missed some high-value SEO newsletters. Feel free to suggest SEO newsletters to add to this list and I will be happy to update it in the future.

P.S. If you like this list, share it with other SEOs. Thank you!

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.
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1 Comment

  1. If you allow me, I would add my own newsletter as a recommendation for those who prefer Spanish as a language. In this publication I comment on a curated selection of news from the sector, providing my personal opinion after more than 15 years in the SEO industry:


    I take this opportunity to thank you for your work, you are one of my references to continue learning about this exciting world.

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