Last updated on September 14, 2021.
Welcome to episode #6 of the SEO Newsletter from SEOSLY.
Google has been very generous this week in terms of how many great SEO tips and SEO resources they shared with us. Let’s dive in!
👍 Make sure to follow me on Twitter where I also post updates and extra SEO tips.
📰 (GOOGLE) SEO NEWS OF THE WEEK
Another unconfirmed Google algorithm update (May 19/20)
It looks like starting yesterday algorithm tracking tools have been showing a lot of fluctuations and volatility. These smaller and more frequent changes and updates have been happening practically since January. I strongly recommend you check the list of the Google algorithm changes by Marie Haynes who has been reporting on each and every confirmed and unconfirmed algo change since… forever.
Google is crawling half of all URLs over HTTP/2
In his talk during I/O, John Mueller said that Google is now crawling more than 50% of all URLs over HTTP/2. The biggest advantage that HTTP/2 has over HTTP is the crawl budget because with HTTP/2 enabled the crawling is more efficient (more URLs can be crawled with the same load on the server). Check the article on SER for more detail or watch John’s session (linked below).
Google announces MUM (Multitask Unified Model)
MUM (Multitask Unified Model) is a new technology from Google (not live yet) that is supposed to help Google better understand queries and complex questions to make helpful and relevant responses. MUM is 1000 times more powerful than BERT. Interesting, isn’t it?
Google Page Experience Update will be coming to desktop as well
So far we have all been focusing on Core Web Vitals in the context of mobile users and mobile devices. Google, however, announced during one of the Google I/O sessions that Page Experience update will also come to desktop. Google, after all, cares about the experience of all users (both desktop and mobile).
Google I/O Adventure Game (& JohnMu in it)
The Google I/O Adventure is a virtual sandbox for registered attendees and visitors of Google I/O to let them get hands-on experience with new products and features from Google. Check this out!
For Google, PBNs are pretty obvious
This comes from the question that John Mueller was asked on Twitter. This seems a bit obvious but it’s a nice reminder for those who may still rely a lot on PBNs or for new SEOs who are thinking about using PBNs. Google treats them as link schemes and in most cases penalises them (automatically) algorithmically.
The SEOSLY newsletter is sponsored by Sitebulb, my new favorite site crawling tool. Sitebulb is a desktop site crawler that lets you perform thorough SEO audits.
My newsletter subscribers can try Sitebulb completely for free for 60 days (no credit card information is required).
❓ Did you know that Sitebulb automatically saves all your crawl data? You don’t need to export audit files or import them. Everything is there under Projects. With just one click, you can get back to any audit you have done using Sitebulb. Extremely useful!
🎞️ THINGS TO WATCH ABOUT SEO
Google I/O 2021: Sessions for SEOs
There is a ton to be learned from the Google I/O 2021 sessions. I strongly recommend you watch these sessions:
- What’s new in Search by John Mueller ❗
- Preparing for page experience ranking by Naina Raisinghani, Jeffrey Jose
- What’s new in Web Vitals by Elizabeth Sweeny, Annie Sullivan
- The business impact of Core Web Vitals by Swetha Gopalakrishnan, Saurabh Rajpal
If you want to watch it all, here is the full playlist of Google Search Central + Web at Google I/O 2021.
English Google SEO office hours from May 14, 2021
This is the latest SEO “hangout” with John Mueller. In this episode, John discusses, among others, grouping URLs for Core Web Vitals scores. Make sure to watch it. I still haven’t watched this episode but this is my plan for the evening. Why don’t you join me?
Technical SEO Audit for Niche Site Project (with Olga Zarzeczna of SEOSLY)
I’ve had the pleasure to audit the Niche Site Project site by Doug Cunnington. Check this video to learn more about how to do technical SEO audits and how I do them. People liked this video very much so I am sharing it once again in case you missed it.
🤓 MUST-READ ARTICLES FROM THE INDUSTRY
Meta Robots Tag Guide for SEOs
Meta robots tags are an essential tool for SEOs to improve search engine’s crawling and indexing behavior, and to take control of your snippets in the SERP.
But they are tricky — support differs per search engine, and it gets really interesting when you accidentally send conflicting signals.
Other SEO articles you don’t want to miss
Here are some articles you don’t want to miss.
- Google video structured data with Clip markup and Seek markup from Search Engine Land. This is something that John Mueller shared during his session at Google I/O.
- Web Content Accessibility Guidelines: What They Are and Why SEOs Should Care from Moz
- How to Do Local Keyword Research in 2021 from Ahrefs
- How Optimizing for Voice Search Will Impact Your SEO Plan in 2021 from Moz
- There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s) from Sparktoro
⚒️ SEO TOOLS
Semrush is an all-in-one SEO platform that lets you perform all kinds of SEO tasks and analyses.
What I really like about Semrush is its Backlink Audit Tool that lets you run a quick backlink audit of your site. You don’t need to be a backlink expert to get at least some basic overview of the linking profile of your site. Whenever I do a technical SEO audit, I always use this tool to make sure that I analyze the site from all angles.
Semrush offers a 14-day free trial and you definitely want to give it a try.
☝️ SEO TIPS OF THE WEEK
#1: In Google Search Console, there is an option to share the report to show (your developer, for example) the list of URLs with specific issues. For example, go to the Core Web Vitals report > Mobile and select a specific issue (let’s say CLS issue). Once you are in the report, there will be the option to share the report with a person who does not have access to your GSC account. Click on Share to get a shareable link.
#2: You can use regex expression in Google Search Console to identify hidden keyword opportunities.
All you need to do is go to the Performance report and click on the NEW button. Then choose Query and Filter by custom (regex). Type what|why|how|when and you will see the data for only the keywords that talk contain these modifiers. These are the queries for which your site already shows up. Is there a query you can expand on or create new content about?
📗 FREE SEO GUIDES
If you want to learn more about the SEO auditing process, make sure to check my in-depth guides to the four different types of SEO audits I perform:
- Technical SEO Audit (188+ steps)
- Core Web Vitals Audit (35+ steps)
- Page Experience Audit (15+ steps)
- Google Product Reviews Update Audit (55+ steps)
- How to audit a site using Sitebulb (31+ steps)
Feel free to use these audit processes to audit your site or your client’s sites. Since you are my subscriber, you also have access to the templates for all of these audits.
⭐ SEOSLY PRO (COMING SOON)
A new module – SEOSLY Pro – is coming to my site. Thanks to SEOSLY Pro, you will be able to use my SEO knowledge and experience to become an SEO pro.
The SEOSLY Pro members will get a free mini SEO audit from me, free e-mail consultation, and… a lot more. SEOSLY Pro will be launched in June. I will keep you posted!
📢 OTHER ANNOUNCEMENTS
SMX Advanced is getting closer. On June 15th, 2021 I will be speaking about the advanced Google Search Console Performance and Experience reports.
I am recording my session tomorrow in my new home studio! Keep your fingers crossed. Check the full SMX Advanced agenda and register for the event if you haven’t already.
🙏 YOUR FEEDBACK MATTERS
Feel free to reply to this email if you have any SEO news to share, what to be featured in the newsletter, sponsor the newsletter, or anything. I would love to hear from you. Thank you!❤️
P.S. I am getting tons of messages from you and I am not always able to respond to all of you quickly. Please be patient.
Olga Zarzeczna is a senior SEO specialist with 8+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done more than 150+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.