Last updated on September 14, 2021.
Welcome to episode #7 of the SEO Newsletter from SEOSLY.
Before I share the SEO news with you, here is a special offer available only to you, my newsletter subscribers. This is something I’ve been working on for many weeks.
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SEOSLY Pro is the premium member area of SEOSLY aimed at intermediate and advanced SEOs who want to learn technical SEO. My goal is to take you to the next level of your technical SEO expertise. If you want to:
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- learn how to actually fix the issues you uncovered,
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✔️ Weekly technical SEO pro tips from Olga
✔️ Weekly guidance on using technical SEO tools
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📰 SEO NEWS FROM THIS WEEK
My detailed notes from Google I/O sessions for SEOs
I spent a lot of time last weekend watching Google I/O (especially the sessions about SEO and for SEOs). I really learned a TON. If you don’t have time to watch these sessions, you can use my notes from Google I/O. Have a nice read!
Update to the Google Search Console Performance report
Google announced removing the rich results type filter from the GSC Performance Report. From now on, you can only analyze specific types of rich results (such as FAQ Schema) instead of analyzing all pages displayed with rich results.
You don’t need to pass all three Core Web Vitals metrics to get a ranking boost
On the Web Vitals Q&A during Google I/O, there was a question about whether a site should pass all three Core Web Vitals metrics to get a ranking boost. It turns out you don’t need to pass all three and there is really no point in doing further optimizations once you achieve the “good” score.
Google confirms that canonicals are important (especially if your site has a lot of URL parameters)
Generally, it is OK to have a few parameters here and there. But if you have a large site that has thousands of URLs and thousands of URLs with parameters, then Google may get lost. The piece of advice is to always use canonicals (and URL with parameters should have a canonical pointing to the URL without parameters) and your site will be fine.
New episode of the Search Off the Record podcast
Six months have passed since the last Google Core Update
Google Core Updates used to take place every 3-4 months. However, just like with the last Google Core Update (December 2020), we need to wait six or more months before Google releases another Core Algo Update. There have been a lot of fluctuations and the Google product reviews update but none of these was a Core Update.
The SEOSLY newsletter is sponsored by Sitebulb, an awesome SEO auditing tool I use every time and do an audit.
One of the things I really like about Sitebulb is that it has five built-in tools that let you quickly analyze a single URL. These tools include, among others, Google PageSpeed Insights, Mobile-Friendly Test, or Structured Data Checker. You can run these tests without leaving Sitebult, which is super comfortable.
My newsletter subscribers can try Sitebulb completely for free for 60 days (no credit card information is required). Give it a go and you won’t let Sitebulb go.
🤓 DON’T MISS THESE SEO RESOURCES
Here are the articles and videos you don’t want to miss:
- Search at Google I/O 2021 from Google Search Central Blog
- Should you disavow links in 2021? MHC’s annual report by Marie Haynes
- Interviewing Olga Zarzeczna from Women in Tech SEO (yeah, that’s an interview with me)
- Prevent portions of your site from being abused by spam from Google Search Central Blog
- News from Google I/O for technical SEO practitioners and site developers from Search Engine Land
- Google’s Page Experience Update & Core Web Vitals with Martin Splitt (must-watch)
- Google Product Reviews Update: Are Affiliate Publishers in for a Bumpy Ride? from Searchmetrics
- 6 WordPress SEO Myths Busted! from OnCrawl
- What is crawl budget and should SEOs worry about it? from Ahrefs
- The Ultimate Guide to Duplicate Content & SEO from Sitebulb
Adobe Analytics in ContentKing
Using Adobe Analytics, and want to level up prioritizing SEO efforts and tracking performance changes?
Bring your Adobe Analytics data into ContentKing. Auditing high traffic pages becomes a breeze, you’ll be alerted about any changes and issues on pages driving the most revenue, and much more!
☝️ SEO TIPS OF THE WEEK
#1: In Google Search Console, there is an option to check how your pages with the FAQ Schema (and other types of structured data) are doing in search. To analyze your FAQ pages only, go to Performance, click on NEW, select Search appearance, choose FAQ rich results and click APPLY. You will now see the filtered view showing how your pages with valid FAQ schema are doing in search.
#2: You can Google Search Console to compare the mobile vs desktop organic traffic to your site.
All you need to do is go to the Performance report, click on NEW, choose Device, go to tab COMPARE, and click APPLY. You will see the filtered view comparing the mobile and desktop traffic to your site. Not only can you compare the amount of traffic but also its CTR, average position, and more.
#3: Do you know these Google Easter eggs? Flip a coin, do a barrel roll, Google in 1998, and more.
In case you are wondering what a Google Easter egg is, it is “an intentional hidden message, in-joke, or feature in a work such as a computer program, webpage, video game, movie, book, or crossword”. Have you ever typed into Google one of the following? What happened?
- Flip a coin
- Do a barrel roll
- Google in 1998
- Blink HTML
That’s a lot of fun, isn’t it?
🙏 YOUR FEEDBACK MATTERS
Feel free to reply to this email if you have any SEO news to share, what to be featured in the newsletter, sponsor the newsletter, or anything.
P.S. I am getting tons of messages from you and I am not always able to respond to all of you quickly. Please be patient. I am not ignoring you but I have TONS of SEO things to attend to.
Olga Zarzeczna is a senior SEO specialist with 8+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done more than 150+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.