Updated: June 30, 2023.

A super quick guide on Google indexing, how long it takes Google to index new websites, and what factors influence the indexing speed.

Today, I’m tackling a question that’s often on the lips of everyone launching a new website – “How long does it take Google to index a new site?”

To cut to the chase, Google indexing is simply the process of Google’s bots, known as spiders, crawling and adding your new website to its search engine database.

Without being indexed, your website is virtually invisible to searchers, which makes it pretty clear why this is such a crucial part of launching a new website.

After all, you didn’t spend all that time creating a stunning site for it to sit unnoticed in some obscure corner of the internet, did you?

In this short guide, I’ll take a closer look at how this indexing process works, typical timelines, and a few tips on how to speed things up.

Let’s get started.

How long does it take Google to index a new site?

TL;DR: How long does it take for Google to index a new website?

There’s no one-size-fits-all answer to this, unfortunately. The timeline for Google to index a new website can range from a few days to a couple of weeks – it varies widely and truly, “it depends.”

Understanding Google’s indexing process

To fully grasp how long it might take Google to index your new site, you first need to understand the indexing process itself.

To put it simply, Google’s indexing process is how it gathers and stores data from webpages to include in its index. This index is, in essence, Google’s enormous database that it draws upon when delivering search results.

Now, how does Google find new websites to add to this colossal index? Here’s a brief, simplified breakdown:

  1. Crawling: Google uses programs called “crawlers” or “spiders” (Google’s main crawler is known as Googlebot) to scour the Internet for new content. Crawlers follow links from page to page, much like you or I might do.
  2. Processing: Once Googlebot finds your new website, it needs to understand what it’s all about. It does this by processing the code and content of your site, evaluating everything from your text and headers to your meta tags and site structure.
  3. Indexing: If Google deems your website worthy (and believe me, it has high standards), it will add your site to its index. It’s at this point that your website becomes eligible to show up in Google’s search results.
Three stages of Google Search from Google documentation

This process repeats itself regularly so Google can keep its index up-to-date and ensure it’s providing users with the most relevant and high-quality results. It’s like a 24/7 operation over at Google, always looking for fresh and valuable content to add to its index.

TIP: Note that crawling does not equal indexing and indexing does not equal ranking (serving).

How long does it take Google to index a new website?

The time it takes for Google to index a new website can vary quite a bit.

In general, it can take anywhere from 4 days to 4 weeks for your site to be crawled and indexed. But this is just a rough estimate and the actual time can be influenced by many factors (discussed below).

It’s also worth noting that even after your site has been indexed, it can take some time for it to start showing up in search results.

Again, how quickly this happens can depend on a range of factors, including how competitive your keywords are and the overall SEO strength of your site.

Remember, Google’s goal is to provide users with the most relevant and high-quality content.

So, the best way to get your site indexed quickly and to rank well in search results is to focus on creating valuable content that meets the needs of your audience.

Factors that influence the indexing time of a new website

The indexing time of a new website can be influenced by a variety of factors. Here are some of the most important ones:

  • Quality of content (E-E-A-T, helpful content): High-quality content that is unique, relevant, and provides value to users is more likely to be indexed quickly. Search engines prioritize content that is helpful to users.

This includes E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

E-E-A-T and Google indexing

This also includes Google’s helpful content system which is basically about whether your site is helpful to its users.

Google indexing helpful content

If your site has quality issues and Google doesn’t want to index it because of that, your site may get stuck in the “Crawled – currently not indexed” report in Google Search Console.

"Crawled - currently not indexed"
  • Website structure: A well-organized website with a clear hierarchy and easy navigation is easier for search engines to crawl and index.
  • Sitemap: Submitting a sitemap to search engines can help them discover and index your pages faster. An XML sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them.
  • SEO Optimization: On-page and off-page SEO can influence how quickly a new website is indexed. This includes factors like keyword usage, meta tags, alt tags, and backlinks. Without proper SEO optimization, search engines may not be able to understand what your site is about and whether it’s worth being indexed.
  • Website speed: Faster websites are easier for search engines to crawl, which can lead to faster indexing. This includes both the speed at which your pages load and the speed at which your server responds to search engine requests.
  • Mobile-friendliness: As more and more people use mobile devices to browse the web, search engines give preference to mobile-friendly websites. The Google mobile-first indexing is finally live for almost all websites, which means that
  • Social signals: Links to your website from social media platforms can help search engines discover and index your website faster.
  • Regular updates: Websites that are regularly updated with new content are crawled more often, which can lead to faster indexing.
  • Use of Google Search Console or Bing Webmaster Tools: These tools allow you to submit your website to the respective search engines and can help expedite the indexing process.
  • Internal linking: Having a good internal linking structure can make it easier for search engines to crawl and index all the pages on your website.
  • Technical SEO: If there are serious technical SEO issues on the website or your website’s content is invisible to Google, then your site may not get indexed.

Remember, while these factors can influence the speed of indexing, it’s ultimately up to the search engine algorithms, and it can still take time for a new website to be fully indexed.

Frequently Asked Questions (FAQs) on how often it takes Google to index a new site

Here are the most often asked questions on the topic.

How long does it take for Google to index a new website?

The duration it takes for Google to index a new website can vary considerably based on numerous factors. On average, it can take anywhere between a few days to a couple of weeks. This is not a guaranteed time frame, and in some instances, it might take even longer. It largely depends on elements such as the site’s structure, the quality of its content, how well it’s optimized for search engines, and how many high-quality inbound links it has.

Can I speed up Google’s indexing process?

Yes, there are several strategies to potentially speed up Google’s indexing process. You can start by creating and submitting a sitemap through Google Search Console. This serves as a roadmap of your website, making it easier for Googlebot to find and crawl your pages. Ensure your site’s structure is clear and easy to navigate and that you’re utilizing SEO best practices such as using relevant keywords and producing high-quality content. Generating high-quality backlinks from other websites can also alert Google to your site’s presence and relevance, helping speed up the indexing process.

What does it mean for a website to be indexed?

Indexing refers to the process by which search engines like Google add a webpage into their database. Once a page is indexed, it is eligible to be displayed in response to relevant search queries. The process begins with Googlebot (or another search engine’s crawler) discovering a webpage, crawling its content, and then deciding whether or not to add the page to its index.

Why isn’t my website being indexed by Google?

If your website is not being indexed by Google, there could be a multitude of reasons. One could be that your website is new and Google’s crawlers have not yet had a chance to visit and index it. Other issues could be technical in nature, such as crawl errors, a poor site structure that makes navigation difficult for bots, or you might be inadvertently blocking Google from crawling your website using a robots.txt file or noindex directives. In some cases, the quality of the content may also impact indexing – if the content appears thin, duplicate, or of low quality, Google may choose not to index those pages.

How does Google find new websites?

Google uses automated software known as “Googlebot” or “spiders” to crawl the web. These bots are constantly on the lookout for new websites and updates to existing ones. They discover these sites and pages by following links from other websites. This is why having quality backlinks from established sites can be crucial for new websites – they can help alert Googlebot to your presence.

Will Google index every page on my website?

Not necessarily. Google’s aim is to provide users with the most relevant and high-quality content. Thus, while it will attempt to crawl your entire website, it may choose not to index every single page. Factors like the quality and relevance of content, the ease with which Googlebot can access and understand the page, and how many other high-quality websites link to the page can influence whether or not it is indexed.

How do I get Google to index my site faster?

Several strategies can help get your site indexed faster by Google. A key step is ensuring your website is well-structured and easy to navigate, and filled with high-quality, relevant content. Another important factor is backlinks – if other reputable websites are linking to your site, Google’s crawlers are more likely to discover it. Additionally, creating and submitting a sitemap via Google Search Console can give Google a better understanding of your site and aid the indexing process.

Can I ask Google to index my site?

Yes, through Google Search Console, there is a feature called the URL Inspection tool. After you have entered the URL of your website or a specific page, you can request indexing. This tells Google’s bots to crawl that URL. It’s worth noting that while this can expedite the process, it doesn’t guarantee immediate indexing.

Does more content lead to quicker indexing?

More content doesn’t necessarily lead to quicker indexing. Google prioritizes quality over quantity. A website with fewer, but high-quality, unique, and relevant pages is more likely to be indexed quickly compared to a website filled with low-quality or duplicate content. Therefore, it’s important to focus on creating valuable content that fulfills user intent.

Is being indexed the same as ranking on Google?

No, being indexed and ranking are two different things. Indexing is the process by which Google adds your website or specific pages to its database. Once a page is indexed, it can then start to rank, i.e., appear in search results for relevant queries. However, just because a page is indexed does not guarantee it will rank well. Rankings depend on numerous factors, including relevance to the search query, quality of content, user experience, and many other ranking factors in Google’s algorithm.

Does using SEO best practices help with faster indexing?

Yes, employing SEO best practices can certainly contribute to faster indexing. These practices include ensuring your site is well-structured and easily navigable, using relevant keywords in your content and meta tags, providing high-quality and unique content, and generating high-quality backlinks from reputable sites. These actions can help Google’s bots more easily understand and evaluate your content, potentially leading to faster indexing.

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.