Interview with Gus Pelogia, an SEO Product Manager at Indeed

This episode of the SEO Podcast by #SEOSLY features Gus Pelogia who is a Brazilian journalist turned SEO and conference speaker. He currently lives in Ireland and works as the SEO Product Manager at Indeed.

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Interview with Gus Pelogia

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Interview with Gus Pelogia (video)

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Interview with Gus Pelogia (audio)

You can listen to this episode of the SEO Podcast by #SEOSLY below.

Interview with Gus Pelogia (notes)

Here are more detailed notes from my interview with Gus Pelogia.

About Gus Pelogia

  • Originally from Brazil, now based in Ireland
  • 11 years of experience in SEO
  • Previously worked at SEO agencies and in-house
  • Currently SEO Product Manager at Indeed

Tips and Insights from Gus

Link Building & Storytelling

  • As a journalist, always looking for an interesting angle/story to get links
  • Packaged existing airport lost & found data into engaging infographic that got good links
  • The story/angle more important than flashy assets like infographics

Technical SEO

  • Spends “deep dive” sprints fully focused on one area – bot visits, local SEO automation etc.
  • Learns through testing and breaking things on his own site

SEO & Conversions

  • Getting business results ultimate goal – traffic itself doesn’t pay the bills
  • Work with offline data to connect SEO to revenue where possible
  • Ensure your “conversions” actually align to business goals, not just meaningless interactions

Product Management

  • Pitch ideas on potential SEO impact to get engineering resources
  • Quantify impact where possible, though hard with brand new initiatives
  • Bring SEO and UX together – anchors should match user intent, not just target keywords

Staying Up-to-Date

  • Daily competitor/SEO reading
  • Occasional 2-day sprints focused on particular knowledge gaps

Advice for Beginners

  • Create your own site as a testing ground instead of relying on clients
  • Seeing your own content get traffic much more rewarding

Connect with Gus Pelogia

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Want to become a guest or provide ideas for the show?

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Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.