Entity SEO, Schema, and Knowledge Panels with Erin Sparks.

This episode of the SEO Podcast by #SEOSLY features a special guest – Erin Sparks – who is the founder and president of Site Strategics, a company he founded in 2004, specializing in digital visibility services for businesses in the United States.

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Interview with Erin Sparks

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Interview with Erin Sparks (video)

I record both the audio and the video version of each episode. Here is the video version for you.

Interview with Erin Sparks (audio)

You can listen to this #16 of the SEO Podcast by #SEOSLY below.

Interview with Erin Sparks (notes)

Here are the notes from my interview with Erin Sparks.

About Erin Sparks

  • Host of the SEO podcast “Edge of the Web” which has over 500 episodes
  • His marketing company Site Strategics produces the podcast and has been around for 18 years
  • Has background in web development, coding, and philosophy before focusing more on marketing and SEO
  • Edge of the Web podcast started as a paid radio show before pivoting to focus more on influencer interviews
  • Now get 15k+ downloads per month and have ranked for many competitive SEO topics

Tips on Entity SEO/Schema/Knowledge Panels

  • Leverage structured data to help search engines understand who a business is, what they do, and build trust
  • Interconnect entities through schema using nodes and relationship properties
  • Focus on quality content that aligns with search engines’ understanding of topics
  • Educate search engines by covering niche information gaps that expand their knowledge
  • Optimize images with names/faces to improve visual entity understanding
  • Build outbound links and citations to increase expertise authority
  • Monitor knowledge panels and SERP features to see what adds value for search engines
  • Aim to become a trusted resource on a topic to trigger knowledge panel creation

Follow & connect with Erin Sparks

Here is how you can connect with Erin and his Edge of the Web Radio podcast:

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Want to become a guest or provide ideas for the show?

If you want to become a guest on the show or you want to share ideas, feel free to contact me. I will be happy to hear from you. Contact me at [email protected].

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.