Pure Mordy magic, Mordy mania & Wix SEO with Mordy Oberstein

This episode of the SEO Podcast by #SEOSLY features a special guest – Mordy Oberstein, Head of SEO Branding at Wix.

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Interview with Mordy Oberstein

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Interview with Mordy Oberstein (video)

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Interview with Mordy Oberstein (audio)

You can listen to this episode of the SEO Podcast by #SEOSLY below.

Interview with Mordy Oberstein (notes)

This episode of the SEO Podcast by #SEOSLY features the one and only Mordy Oberstein from Wix.

This episode is pure Mordy magic and Mordy mania blended with a lot of Wix SEO knowledge bombs.

Mordy Oberstein is the Head of SEO Branding at Wix. A serial SEO podcast host, Mordy is also one of the organizers behind Twitter’s #SEOchat, and is an industry speaker. He loves the more theoretical side of SEO and you can often find him sharing his thoughts on the underpinnings of Google’s approach to the SERP.

About Mordy Oberstein

  • Originally a teacher and property manager before getting into SEO
  • First SEO job was managing the English website and generating organic traffic for an educational software company in Israel
  • Self-taught in SEO by reading resources like Moz’s Whiteboard Friday and Periodic Table of SEO
  • Worked at various companies like Rank Ranger (went from blog manager to CMO) and Wix
  • Currently Head of SEO Branding at Wix, focusing on SEO education, visibility value messaging and product trustworthiness
  • Also provides advice to SEMrush as Communications Advisor
  • Hosts popular SEO Rant podcast and co-hosts Serps Up show with Crystal Carter

Mordy’s Insights on Google Algorithms

  • Track changes in Google’s algorithm rollout patterns over time; volatility now more niche and specific vs widely impacting core updates previously
  • Study additions to Search Quality Rater Guidelines to align with changing algorithm capabilities, signaling new focus areas
  • When assessing ranking declines, meticulously analyze pages Google newly chose to rank to derive insights vs. reflexively reacting
  • Pull back to examine overall themes vs. individual tactics that may have worked for one site; holistic UX and site cohesiveness matters
  • No SEO shortcuts exist long-term – companies still employing spammy tactics become susceptible to losing visibility entirely

Wix SEO Tips

  • Platform defaults take care of technical considerations like structured data markup but maintains customizability
  • Tight integration between apps like blog, online store, and booking seamlessly enables site features
  • Can control metadata, robots directives, redirects etc. in bulk across folders or individually
  • Focus for users is purely on creating content vs. managing cloud infrastructure, avoiding common WordPress pitfalls

SEO Tips from Mordy Oberstein

  • Align SEO efforts to address full searcher intent through comprehensive content
  • Balance AI content generation with expert manual writing appropriately for each site
  • Audit language used around topics, ensuring suitable level of expertise is displayed
  • Prove authoritativeness via links and social media profiles highlighting relevant backgrounds

Key takeaways include Mordy’s in-depth algorithm insights, overview of Wix’s SEO capabilities and advice for newcomers to focus on understanding searcher goals in 2023. Let me know if you would like me to elaborate on any part of these SEO podcast notes!

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Want to become a guest or provide ideas for the show?

If you want to become a guest on the show or you want to share ideas, feel free to contact me. I will be happy to hear from you. Contact me at [email protected].

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.