Here is a a deep dive into semantic SEO with Dixon Jones.

This episode of the SEO Podcast by #SEOSLY features Dixon Jones from Inlinks. Dixon was one of the first Internet marketers to make a name for himself. He helped people understand how to create websites and use search engine optimization techniques for their own benefit.

This episode is part of a weekly series of interviews with SEO experts. I invite you to subscribe to my SEO podcast to keep learning SEO with me and the SEO experts I interview.

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Interview With Dixon Jones (video)

I record both the audio and the video version of each episode. Here is the video version for you.

Interview With Dixon Jones (audio)

You can listen to the interview with Dixon Jones below.

Interview With Dixon Jones (notes & tips)

Here are some very actionable notes from Dixon Jones’s interview with Olga Zarr.

About Dixon Jones

  • Has over 20 years of experience in SEO, starting in the late 1990s
  • Previously ran his own digital marketing agency for 10 years
  • Was also the Marketing Director at Majestic for 10 years
  • Co-founded InLinks 4 years ago along with a French SEO who developed the initial technology
  • Wrote a book called “Entity SEO” detailing this new approach to optimization
  • Known in the industry as an expert in entity-focused SEO
  • Early advocate of the phrase and methodology of “Entity SEO”
  • Regular speaker and contributor to SEO conferences and publications

So in summary, Dixon is an SEO veteran with extensive expertise specifically around newer entity-based search approaches. He coined the phrase “Entity SEO” and teaches others this optimization methodology through his company InLinks, along with speaking and writing.

Entity SEO Tips

  • Think of optimizing webpages for entities and ideas rather than just keywords. Google tries to understand webpages based on the entities mentioned.
  • Use tools like InLinks that analyze webpages and extract the key entities. This helps focus optimization and content creation.
  • Link important entities on a page to their Wikipedia URLs. This helps search engines understand the definitions of those entities.
  • Create schema markup that identifies the key entities a page is about and mentions. This gives search engines a machine-readable summary of the page’s focus.

InLinks Tool Features

  • Natural language processing to extract entities from webpages. It finds more entities than Google’s own NLP API.
  • Automatically generates schema markup about the entities on a page.
  • Interlinks related entity mentions across a website to highlight important pages.
  • Content audit tool compares existing page content to competitor coverage of an entity/topic.
  • Content planner tool suggests related entities that could be covered next based on current site content.
  • Integrates with ChatGPT to write content, using the entities and structure identified by InLinks.
  • You can check InLinks tool here.

Other tips from Dixon Jones

  • Focus optimization on entities specific to your business, rather than chasing general high volume keywords.
  • Can use other schema plugins like Yoast in addition to InLinks for supplementary markup.

Follow & connect with Dixon:

Here is how you can connect with Dixon Jones:

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Want to become a guest or provide ideas for the show?

If you want to become a guest on the show or you want to share ideas, feel free to contact me. I will be happy to hear from you. Contact me at [email protected].

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.