Let’s talk about SEO for casino and gabling sites, which is a totally different type of SEO.

This episode features a special guest – John Wright – who has tons of experience and success with affiliate marketing and SEO for casino and gambling sites.

I invite you to subscribe to the SEO Podcast by #SEOSLY to keep learning SEO with me and the SEO experts I interview.

SEO For Casino & Gambling Sites

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SEO for casino & gambling sites (video)

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SEO for casino & gambling sites (audio)

You can listen to this episode of the SEO Podcast by #SEOSLY below.

SEO for casino & gambling sites (notes)

Here more detailed notes from the interview.

About John Wright

  • Studied mechanical engineering and robotics/AI
  • Got into professional gambling and online casinos early on
  • Worked on setting up online casinos and running affiliate departments, saw how much money affiliates were making
  • Started building own affiliate sites in 2010 and learning SEO
  • Considers himself a “lazy SEO” focused on easy wins
  • Has sold most affiliate sites, now focuses on B2B affiliate sites reviewing affiliate programs
  • Also building SaaS products for affiliates

SEO for Casinos & Gambling Sites

And here are the tips and tricks about SEO for casinos and gambling sites.

Niche Knowledge

  • Common belief is need deep industry knowledge to rank in this niche
  • Reality is can get up to speed quickly via training writers on casino reviews
  • Focus writers on key details like licenses, game providers, promos, etc.

Site Structure

  • Typical structure is blog content, core pages, casino reviews/comparisons
  • Also mix in videos and aim for unique takes like B2B affiliate content
  • Create templates for consistency but make each review unique

Content Tips

  • Niche down as much as possible, avoid direct “online casinos” keywords
  • Treat it like a professional editor job at a top publisher
  • Consistency over years, not weeks, is key to seeing results
  • Add images, formatting, links to improve content quality and engagement

Link Building for Casinos and Gambling Sites

  • Some top affiliates do zero paid links, focus just on content
  • But for most, paid links can drive big gains (much more lucrative than other niches)
  • Be careful about over-optimizing anchors and placing too many sitewide

Staying Ahead in the Casino and Gambling Industry

  • Watch for Google updates like product reviews and helpful content to avoid penalties
  • Have multiple sites as backup against penalties or algorithm flux
  • Video emerging as harder format for AI to replicate at quality
  • Future may see AI optimizing ads and monetization automatically

Follow & connect with John Wright

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Want to become a guest or provide ideas for the show?

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Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.