Welcome to episode #62 of the SEO Newsletter by #SEOSLY!

In this episode, you will about Google’s new guide to ranking systems, Google’s new spam policy, updates to Google SEO documentation, and more! You will also discover the latest tips from Google on E-A-T and using subdomains.

Starting from episode #61, you can read the entire issue of the SEO Newsletter by #SEOSLY on my website through the link I sent you via e-mail. I have run some tests and I believe this is the most valuable and the richest format for you.

SEO Podcast

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Let’s dive right into it.

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Top SEO & local SEO news from last week

Here is the most important news from the world of SEO from last week:

A guide to Google Search ranking systems

This page is a guide to understanding some of our more notable ranking systems. It covers some systems that are part of our core ranking systems, which are the underlying technologies that produce search results in response to queries. It also covers some systems involved with specific ranking needs. Learn more about Google Search ranking systems.

Google Search adds new spam policy: Policy circumvention

Google has added a new spam policy to its search spam policies today, the new spam policy is named “Policy circumvention.” In short, if you find ways to get around the current spam prevention measures, Google may take action on your content, site, or account. Read more.

GoogleBot Can Now Crawl From Outside The US

Gary Illyes from Google announced at the Google Search Central Live in Singapore yesterday that Googlebot, Google, can now crawl from outside of the US. He said, according to reports, that the system to handle this is currently live but may not be used in all cases or it may not be used at all for your site. Read more.

Google SEO Docs Adds The Unsupported Meta Tags & Attributes

Google has made a minor update to the meta tags and attributes that Google supports help documentation and added the two tags Google does not support. Those include the meta keywords tag and HTML tag lang attributes. Read more.

New content for you from me

How To Use Google Search Console For Keyword Research

In this in-depth guide (4500+ words), you will learn how to use Google Search Console for keyword research to start creating content that your target audience is looking for.

Live Knowledge Panel Q&A – Jason Barnard from Kalicube Answers All Your Questions

I’m very excited to have Jason Barnard back for a Q&A so that you can ask all the questions that I didn’t ask, especially the practical questions that will illicit practical what-to-do answers. Join me LIVE tomorrow!

How To Build Your SEO Network, Be Consistent & More SEO Life Hacks With Anatolii Ulitovskyi

In this episode, I had the pleasure of interviewing Anatolii Ulitovskyi, an outstanding personality and SEO. Anatolii was kind enough to share many tips that helped him become successful. Among others, Anatolii shares how he built a network of over 90K followers on LinkedIn in a year and a half.

Last Week’s SEO News & Tips

Here is your weekly recap of the most essential SEO news & tips from the last week.

Ahrefs [Sponsor]

The SEOSLY newsletter is proudly sponsored by Ahrefs, my favorite SEO tool.

Have you already set up Ahrefs Webmaster Tools for your website? AWT lets you improve your website’s SEO and monitor how your site is doing, including how many backlinks it has, for how many keywords it is visible, how its visibility grows, and more!

Check Ahrefs Webmaster Tools

What’s new at Ahrefs? Ahrefs has introduced the new side-by-side SERP comparison feature, News mode in Content Explorer, and more. Check this out.

Top SEO Tips 

And here are the SEO tips for you.

#1: Google: 60% Of The Internet Is Duplicate

This is not breaking news but it is definitely interesting to know.  Google said, “60% of the internet is duplicate.” Gary Illyes from Google posted this slide at the Google Search Central Live in Singapore the other day. Read more.

#2: Google’s John Mueller On When To Use Subdomains

John wrote on Mastodon that he would go with a subdomain over a www when he thinks the content on the subdomain can live on its own off of the www. Read more.

#3: Google: E-A-T Applies To Every Single Query

Hyung-Jin Kim shared during SMX Next’s Keynote with Barry Schwartz that E-A-T applies to every single query and is used for every single result. This is a really important tip!

SEOcrawl [Sponsor] 

The SEOSLY newsletter has a new sponsor. This is SEOcrawl, SEO software for professionals and companies.

You can save time and costs, improve your results and achieve efficiency thanks to SEOcrawl, a suite of SEO tools to take your SEO management to another level.

With a special coupon code (SEOSLY) you can get SEOcrawl 50% OFF forever. You can also test SEOcrawl for 7 days for free. No credit card information is required. 

But that’s not everything. SEOcrawl also has an awesome SEO Chrome extension that allows you to instantly view all the most important SEO data (metadata, headings, links, international SEO, and more).

Don’t miss my interview with David Kaufmann from SEOcrawl. We talked a lot about SEO crawling and SEOcrawl.

Recommended SEO resources to learn SEO

Here are the resources that will help you stay updated with the world of SEO.

List of 40+ SEO podcasts to follow

Here is the list of 40+ SEO podcasts I follow to stay ahead of the SEO game. I personally listen to each of the podcasts on the list. You should too!

40+ SEO YouTube channels to follow

Here is the list of 40+ YouTube SEO channels to follow to master SEO. These YouTube channels are run by brilliant SEO professionals who want to share their knowledge and expertise with you.

Learning SEO

Start learning SEO or expand your SEO education to grow your site’s organic traffic by understanding every aspect of SEO in order to become or grow further as an SEO specialist with Learning SEO. Learning SEO is a comprehensive guide, featuring the main areas along with resources to learn.

Sitebulb [Sponsor]

The SEOSLY newsletter is kindly sponsored by Sitebulb, an amazing desktop-based SEO crawler. The SEOSLY newsletter subscribers can get an extended 60-day free trial of Sitebulb (no credit card information required). 

Do you know that Sitebulb lets you not only create in-depth SEO audits but also learn a ton about SEO at the same time?

Sitebulb has massive documentation that covers each and every possible issue together with lots of explanations and use cases. I have personally learned a ton about technical SEO simply by reading the Sitebulb documentation I recommend you do that too.

Make sure to check Sitebulb if you haven’t already.

❗ Don’t miss my guide on how to audit a site with Sitebulb.

Don’t Miss These Articles

3 Important Google Updates to Understand — Whiteboard Friday

With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important types of search engine updates that can affect your SEO strategies. Read more.

What is Anchor Text and How to Optimize it?

Anchor text is clickable text in a hyperlink. It provides users with information about what they can find on a linked website. Read more.

Targeted Keyword Research: 4-Step Process For Keyword Targeting

In this guide, I’ll show you the exact steps to quickly uncover the most targeted keywords for any business model or industry. Read more.

What will change in SEO and Link Building in the coming years? A view from Poland.

What do you think will change in SEO and link building in the coming years? What do you think is to be expected and what impact will this have on our industry? Read more.

How to Solve the Problem of Communication When Working with Enterprise Brands

In this installment, let’s focus on why communication at large enterprises presents such a unique challenge, and why it’s critical to overcome this challenge to move the needle with any local SEO effort. Read more.

What, How, and Why for Review Schema

In this post, you’ll learn what Review Schema is and how to deploy it on a large site, even without dev resources or a strain on your tech stack. Read more.

How to Create an SEO Content Strategy (Follow the Ahrefs’ Framework)

SEO content is content designed to rank on search engines. So an SEO content strategy is your plan on how you’ll use that content to support your business goals. Read more.

How to Make Your Own FAQ Pages & 25 Examples to Get Started

In this article, we’ll walk you through best practices for publishing FAQ pages and show you 25 great FAQ page examples. Read more.

7 Ways To Use Google Trends For SEO & Content Marketing

Discover seven advanced techniques for unlocking unique keyword research data with Google Trends. Read more.

JetOctopus [Sponsor]

This issue of the newsletter is kindly sponsored by JetOctopus. JetOctopus is the fastest and most affordable enterprise SEO platform that has top crawling speed, real-time log analysis, and detailed 3D SEO reports on a site’s health.

If you are not familiar with JetOctopus, make sure to check my guide on how to audit a site with JetOctopus and how to do a log file analysis.  

I strongly recommend you give JetOctopus a try. Get an extended 30-day trial of JetOctopus.

Don’t miss my interview with Julia Nesterets from JetOctopus. We talked a ton about SEO auditing, technical SEO, and JetOctopus, the fastest SEO crawler on earth.

SEO Twitter nuggets

And before we end, here are a few Twitter nuggets for you. We don’t know if Twitter is going to be here in the future, so let’s use it while it still is here.


See you next week!

I can help you with SEO.

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.