Welcome to episode #75 of the SEO Newsletter by #SEOSLY!
In this episode, just like I did in the previous episode, I am only sharing SEO news with no mention of ChatGPT, Bard, Bing Bot, or AI in any form.
I think it is hard now to find the news strictly about SEO so I did my best to curate the best news for you.
Follow me to always stay up-to-date with the world of SEO:
- Subscribe to SEOSLY on YouTube
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The SEO Newsletter by #SEOSLY is sponsored by JetOctopus
JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.
SEO X-Ray #4: Site Audit in Less Than 40 Minutes with JetOctopus
I want to invite you to check out the new series of live SEO audits – SEO X-Ray – on my YouTube SEO channel.
Here is the latest SEO X-Ray episode where I show you how to use JetOctopus to audit a website in less than 40 minutes.
Top SEO news
Here is the latest and hottest SEO news.
The April 2023 Reviews Update
On April 12, 2023, Google made an announcement about the release of its Reviews update. This latest update expands the coverage of reviews to include products, services, and various other things.
Here is Barry’s summary of what he has been seeing so far.
Google planning a new search engine while working on new search features under Project Magi
The New York Times reported yesterday that Google is working on an “all-new search engine” while also working on Project Magi, aimed to add AI-based features to the existing search engine. Learn more.
Shipping and Returns information on Google Search web results
Google Search now shows an expanded display of shipping and return information on Google Search text results for merchant sites. We’re also making it easier to monitor and fix the structured data required to enable this display using the Search Console Shopping reports and tools.
Simplifying video presentation on Google Search Results
Google is changing the way video thumbnails appear in search results. Video thumbnails will only appear next to search results when the video is the main content of a page. The previous format, where a video thumbnail appeared on pages where the video was present but not the main element, is going away. This change is expected to have minimal impact on publisher engagement. However, this change will affect search appearance reported metrics for videos in the performance report in Search Console, and annotations will be added to the video indexing report and the video enhancements report.
Google releases its yearly web spam report
Google made multiple updates to its systems in 2022 to combat spam on Google Search. This included improvements to SpamBrain, tackling abusive links and hacked spam, faster spam handling, extending user safety, and updating spam policies with more relevant language and examples to help site owners avoid creating harmful content.
Learn how I was able to replace 12+ SEO tools with one Ahrefs SEO Toolbar
I’m not kidding! Check the video below and read my entire review of the Ahrefs SEO Toolbar.
Check the latest SEO guides
Here are the latest guides from the SEOSLY blog:
- How to find and fix duplicate content on your website (the complete guide to content duplication)
- Do 404 errors hurt SEO? (the full guide to 404 errors and whether (and when) they can hurt SEO)
- How to name images for SEO (the image SEO best practices in one place)
- “Indexed, Not Submitted In Sitemap” Is Now “Indexed” In “Unsubmitted Pages Only” (what this status in GSC means and what you can do about it)
- How to migrate without losing traffic (a must-read if you are preparing for website migration)
- How to detect & fix keyword cannibalization (the full guide to keyword cannibalization in SEO + a video)
- How to audit page headings (the essential part of any SEO audit+ video)
- How to audit an XML sitemap (an essential part of any SEO audit as well+ video)
Latest SEO interviews
I had two wonderful conversations with awesome SEOs, Natalie Arney and Adrijana Vujadin. Make sure to follow them both!
#40: How To Become SEO Confident & Gain SEO Confidence
#39: How it’s like to be an SEO consultant (Olga Zarr vs Natalie Arney)
How to get started with an SEO site audit
Check my latest contribution to the Wix SEO Hub where I talked about how you can get started with an SEO audit.
Top SEO Tips
And here are the Google SEO tips for you.
#1: Most Links SEOs Make To Gain Rankings & Manipulate Search Are Ignored
Google’s John Mueller said that when it comes to links SEO make to manipulate search rankings and gain ranking position in Google, those links are mostly ignored by Google Search. This is a line Googlers have been saying since Penguin 4.0 came out in 2016 and continues to say.
#2: Don’t Judge Links Based On The Type Of Site They Come From
Google’s John Mueller does not want you to make generalizations about links. Links from news sites or sites from Germany, or sites from really good-looking SEOs (bad joke?) are not necessarily worth more or less than links from other types of sites.
#3: No SEO Reason To Delay Release Of Thousands Of Pages
Google’s John Mueller was asked if it makes sense to publish 8,000 new pages at once or slowly publish them over time. Like, would publishing them all at once cause some of SEO issue with Google Search. The answer is no, go ahead and publish the 8,000 pages at once.
Videos to watch this week
You don’t want to miss any of these videos from other brilliant SEOs either. I know, some of them have info about ChatGPT and AI. LOL.
English Google SEO office hours from April 2023
Person schema for psychologist 👉🏼 How to describe their credentials and experience using JSON-LD ⭐️
Analyzing Search performance data with bubble charts – Search Console Training
Olaf Kopp – How entities have changed SEO
Keep Calm and GA4 (Or Lose Your Mind in July) – Rankable Ep. 104
Other articles & resources to read
And you need to allocate some time to read these articles from other SEOs. They are brilliant.
Google SERP Features Timeline
I invite you to check constantly-updated Brodie Clark’s Google SERP Features Timeline that shows the latest Google SERP feature tests and launches (my recent discovery).
Pitching & Structuring a Talk – V1 by Aleyda Solis
BrightonSEO is coming and you will soon be pitching your next talk. This resource from Aleyda Solis is exactly what you need.
How Google’s Selective Link Priority Impacts SEO (2023 Study)
Selective Link Priority occurs when Google encounters multiple links on a page that target the same URL, typically with different anchor text. In this scenario, instead of using all the different anchor texts, Google is known to select only certain anchor texts for ranking purposes. By Cyrus Shepard.
Learn how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness. By Olaf Kopp.
“High Quality Content” is the Most Useless Phrase in Marketing; We Can Do Better
When Rand Fishkin publishes something, it is always intense. It is no different this time.
Accessibility for SEOs: How to Comply With ADA & WCAG
As the new Web Content Accessibility Guidelines (WCAG) go live this month, a new light is being shined on website accessibility. But in honesty, this is something almost no SEOs think about! By Jenny Abouobaia.
An SEO analysis of the UK meal kit subscription market
A very interesting analysis by an SEO and data analyst Ewelina Westcott from the SALT.agency. Check this out!
NLP: How is it useful in SEO?
This article by Jess Peck is going to go over NLP; explaining some of the tricky bits. Then she is going to go through some ways you can use Python, Colab, and NLP to automate SEO tasks and find insights. Then she will go over some theory based on what we practiced..
How to find trending keywords for SEO campaigns
In traditional keyword research, SEO professionals rely on popular tools to identify high-volume keywords to create content, often prioritizing search volume over context and resulting in high competition. To address this limitation, utilizing trending keywords can help fill the gap, providing topical relevance and offering a first-mover advantage. By Abby Gleason.
SEO Twitter nuggets
And before we end, here are a few Twitter nuggets for you.
Thank you for reading my newsletter! I hope you found the information useful. If you enjoyed this issue, be sure to check out the next one next week.