Welcome to episode #84 of the SEO Newsletter by #SEOSLY!

Summer is here so this is a special summer edition of the SEO newsletter…

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And now let’s dive into the world of SEO news…

The SEO Newsletter by #SEOSLY is sponsored by JetOctopus


JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.
I would not be able to do my work the way I do it without JetOctopus (seriously).

Let’s start with a few things I’ve prepared for you and then jump onto the news.

How To Become A Powerful SEO Pro In 31 Simple Steps (& Take The Lead)…

Here is a special video where I share with you my 10+ years of experience being an SEO and show you exactly all the steps you need to take to become a powerful SEO and join the top 1% of the most powerful SEOs in the industry.

Technical SEO Masterclass w/ Olga Zarr & Jason Barnard [Bonus Episode]

Together with Jason Barnard, we dived deep into technical SEO questions. Don’t miss that episode.

Subscribe to me on these channels

SEO Podcast Olga Zarr

If you haven’t already, I invite you to follow me across all these channels (to never miss any important SEO news, tip, or article and stay up-to-date with the world of SEO).

Top SEO & AI news

Here is the most important SEO & AI news from last week.

INP added to Google Search Console

Search Console is adding INP issue reporting to the Core Web Vitals report to help you prepare for changes coming in March 2024.

Google to deprecate Sitemaps ping endpoint later this year

Google will be deprecating support for sitemaps ping and the endpoint will stop working by the end of this year. Google said it is announcing the “deprecation of the sitemaps “ping” endpoint.” This means that HTTP ping requests will result in a 404 error.

Massive Google Search ranking volatility

Barry Schwartz reports that there’s been an unprecedented period of volatility in Google search results with frequent unconfirmed updates, despite the last confirmed update being the April 2023 reviews update.

GA4 is coming

There are just a few days left to transition to Google Analytics 4.

SE Ranking Special Deal

SE Ranking is an awesome SEO tool that allows you to track rankings across multiple search engines, which is something we may all soon get interested in.

I have a special deal for you. One-month free access to SE Ranking. You will love it.

Other less breaking SEO news

Here is other SEO news, less breaking but equally important.

Google Selling Google Domains Won’t Impact Your SEO Or Google Rankings

“I have seen some folks in the SEO industry suggest that there will be some sort of search ranking and SEO impact with the sale of Google Domains to Squarespace. I just wanted to clarify this sale should have zero impact on your Google Search rankings or SEO efforts.”
By Barry Schwartz (Search Engine Roundtable).

Google Perspectives: How This Search Filter Delivers Diverse Viewpoints With Engaging Social Content

See how the Google Perspectives search filter delivers diverse viewpoints with engaging videos, social media content, Q&A, forums, and news.
By Kristi Hines (Search Engine Journal).

Recent SEO interviews

My most recent interview is with Barry Schwartz, Adrijana Vujadin, David Schneider, and Daniel K Cheung. Check them out!

My interview with Barry Schwartz to mark the 50th episode of the SEO Podcast by #SEOSLY.

Interview with a rising star – Adrijana Vujadin – on how to become SEO confident.

A super interesting story of a super successful SEO – Dave Schneider.

Interview with Daniel, an SEO Manager at Adobe, who does awesome things with Schema.

Top SEO Tips 

And here are the Google SEO tips for you.

#1: Google: New Web Sites Homepages Should Get Indexed

Gary Illyes from Google on the last Search Off The Record podcast said that for brand-new websites, their homepages should be indexed without a problem. If not, then the site has a bigger issue.
Reported by Barry Schwartz.

#2: The best word count for SEO does not exist

A small reminder and tip from The Google SearchLiaison regarding the perfect word count for SEO.

#3: 302 redirects are fine

Here is a quick tip from Google’s John Mueller.

#4: Don’t Use AI & LLMs To Diagnose SEO Issues

Gary Illyes from the Google Search team said on LinkedIn that you should avoid using LLMs and AI for diagnosing potential SEO issues or other issues with your site. Gary wrote, “don’t use them for diagnosing potential issues with it.”

#5: Google’s John Mueller Warns Against Custom Elements In Head

Custom elements in document heads can disrupt Google’s rendering, potentially harming SEO; JSON-LD offers a flexible alternative.

Videos to watch this week

And here are the videos you don’t want to miss this week.

A super interesting discussion on the future of content in light of AI from Doug Cunnington.

An essential weekly recap by Barry Schwartz.

The newest episode of the Search Off the Record with lots of tips and insights on why your site may have indexing issues.

A quick tip from John Mueller on indexing and cached pages and how they are independent from one another.

SEOs to follow

I’m now working on a very extensive list of SEOs to follow. Additionally, I will be giving a shoutout to a couple of SEOs each week in this section of the newsletter. Today’s SEO follows are:

  • Adrijana Vujadin who talks about a very important topic in SEO, i.e. SEO confidence and how to become SEO confident.
  • Myriam Jessier who is absolutely brilliant and whose brain is of the kind. If you aren’t following Myriam, you have been living under a rock.
  • Nikki Halliwell who is a brilliant technical SEO and SEO podcast owner. Nikki will soon be a guest on my podcast.

Other articles & resources to read

And you need to allocate some time to read these articles from other SEOs. They are brilliant.

Tangential SEO: Finding Keywords for Content No One Else Has

In this guide, create your methodology for finding keywords none of your competitors have even thought about.
By Andy Chadwick (Search Engine Journal).

How to use entities in schema to improve Google’s understanding of your content

A step-by-step entity SEO guide for identifying the most relevant entities for your article and adding them to your schema markup.
By Tony Hill (Search Engine Land).

Best SEO Newsletters (Top 40)

Here is a hand-curated list of the best SEO newsletters as of 2023.
By Olga Zarr (SEOSLY).

How To Search The Web With 40 ChatGPT Plugins

OpenAI offers over 550 ChatGPT plugins, almost 20% of which search the web. See how these AI-powered search tools work and which are best.
By Kristi Hines (Search Engine Journal).

How to manage crawl depth for better SEO performance

Understanding how to control and optimize crawl depth can significantly impact your site performance and search rankings. Here are more tips.
By Gaetano Romeo (Search Engine Land).

15 Easy SEO Tips for Higher Rankings

If you want more traffic to your website from search engines, you need to rank higher for keywords that people are searching for. Below are a few simple SEO tips to help you do that.
By Joshua Hardwick (Ahrefs).

Expert Focus: AI and Local Search

We asked the experts how they’re using AI at the moment, and how they think SGE will change the landscape of local search.
By Jenny Bernarde (BrightLocal).

ChatGPT: Everything SEOs need to know

In this article, we’ll examine all those factors so that you can determine whether generative AI is viable for your particular situation.
By Jack Treseler (Wix SEO Learning Hub).

How to Create Kick-Ass Local Landing Pages — Whiteboard Friday

Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Discover the most popular features and get to know the dos and don’ts when creating local landing pages.
By Amanda Jordan.

Time Decay (Content Freshness) As a Google Quality Signal

So specifically looking at the element of Freshness, which is effectively a time decay concept – we need to understand how time decay works algorithmically, and how Google then applies it.
By Dan Taylor.

Here is how pros do conversion rate optimization

Conversion optimization is not just complementary to SEO. It’s a quintessential part of the success of SEO.
By Kevin Indig.

Thank you for reading my newsletter! I hope you found the information useful. If you enjoyed this issue, be sure to check out the next one next week.

I can help you with SEO.

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.