Welcome to episode #86 of the SEO Newsletter by #SEOSLY!

I cannot believe it’s half of July already. As always, a lot of interesting things are happening in the world of SEO & AI. There is my selection of the most important news & tips.

I’ve also been working hard on my new #BetterSEOToday project, so subscribe to it, if you haven’t already and you will soon start receiving weekly recaps of SEO news and tips. If you are my subscriber already, you don’t need to sign up.

The SEO Newsletter by #SEOSLY is sponsored by JetOctopus

JetOctopus

JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.
I would not be able to do my work the way I do it without JetOctopus (seriously).

Google Discover + JetOctopus = Powerful SEO combo

Yes, JetOctopus is way more than a crawler and log file analyzer. You can also use it to analyze Google Search Console data. In my latest video, I’m showing you how to make way more sense from your Google Discover traffic.

I’ve audited my own SEOSLY site. Here is what I found.

I’ve been getting messages that my website has SEO issues and errors. So I finally took a deeper look at it…

Become a powerful SEO pro in 31 simple steps

Here is a special video where I share with you my 10+ years of experience being an SEO and show you exactly all the steps you need to take to become a powerful SEO and join the top 1% of the most powerful SEOs in the industry.

Subscribe to me on these channels

SEO Podcast Olga Zarr

If you haven’t already, I invite you to follow me across all these channels (to never miss any important SEO news, tip, or article and stay up-to-date with the world of SEO).

Top SEO news

Here is the most important SEO & AI news from last week.

Bard’s latest update: more features, languages and countries

You can now access Bard in new languages and countries, customize responses, add images to your prompts and more.

Confirmed: Google News Indexing Bug Fixed After 3 Weeks Of Issues

Google confirmed an indexing bug with Google News publishers that went on for about three weeks. It started around June 21st and was officially fixed on Friday, July 14th.

Google Details SEO Guidance For Content Syndication Partners

Danny Sullivan, Google’s Search Liaison, posted a Twitter thread, with slides from a presentation he prepared for an AOP event in London back in May around SEO and Google guidance for content syndication partners.

Google to release new improvements to site names

Google is going to release its second batch of improvements for Site names in the search results “in the near future,” Danny Sullivan, Google’s Search Liaison, said. He said this is coming within weeks, not as long a months.

SE Ranking Special Deal

SE Ranking is an awesome SEO tool that allows you to track rankings across multiple search engines, which is something we may all soon get interested in.

I have a special deal for you. One-month free access to SE Ranking. You will love it.

Other AI & SEO news

Here is other SEO news, less breaking but equally important.

Google’s Core Web Vitals INP issues email causing concern

Google Search Console sent out emails to site owners where their INP scores are not meeting the mark.

Search Central Live San Francisco 2023

Join the upcoming Search Central Live San Francisco – a conference for website owners, digital marketers, web developers, and SEO professionals hosted by the Google Search team! 

Google Quality Rater Traffic In Analytics From Raterhub.com

Have you ever spotted a Google quality rater visiting your website? It is not as uncommon as you thought. You can spot it by searching your analytics from raterhub.com referral traffic.

Screaming Frog SEO Spider Update – Version 19.0

This is important for every tech SEO. “We’re delighted to announce Screaming Frog SEO Spider version 19.0, codenamed internally as ‘Peel’. This update contains a number of significant updates, new features and enhancements based upon user feedback and a little internal steer.”

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Recent SEO interviews

Don’t miss those interviews with outstanding SEO experts!

Interview with Ted Kubaitis from SEO Fight Club. Must watch!
My interview with Barry Schwartz to mark the 50th episode of the SEO Podcast by #SEOSLY.

Top SEO Tips 

And here are the Google SEO tips for you.

#1: John Mueller on creating fake personas

Google’s John Mueller clears the air about publishers who try to fool Google with fake personas and LinkedIn profiles. Google’s John Mueller expressed his thoughts in a series of tweets about SEOs who create fake personas for a review site, including false LinkedIn profiles. He said if they think nobody can tell that “you’re deluding yourselves.”

#2: Google on fixing Discovered Currently Not Indexed

Google’s John Mueller answered whether removing pages from a large site helps to solve the problem of pages that are discovered by Google but not crawled. John offered general insights on how to solve this issue.

#BetterSEOToday

This week I’m officially launching my new project – #BetterSEOToday – which is about helping you become a better SEO every day.

Picture this: Each day, I’ll be sharing ONE practical & actionable SEO or AI tip to supercharge your SEO game.

Become a better SEO today
  • All you need to do is follow me on Twitter & LinkedIn where I will be sharing those tips.
  • Additionally, every Friday I will be sending my SEO newsletter subscribers the recap of SEO tips from past 7 days.
  • I may also shoot a weekly video summarizing the tips, so make sure you’re subscribed to my SEO YouTube channel.

Videos to watch this week

And here are the videos you don’t want to miss this week.

Fabrice Canel of Microsoft Bing chats with Barry Schwartz about indexing quality

An essential weekly recap by Barry Schwartz.

How SEOs and Content Writers Can Work Better Together — Whiteboard Friday
English Google SEO office-hours from July 2023

SEO Fight Club – Episode 206 – Enterprise SEO
SEO Fight Club – Episode 202 – Basic Ecommerce SEO

Other articles & resources to read

And you need to allocate some time to read these articles from other SEOs. They are brilliant.

5 Google Analytics 4 ‘flaws’ that you can use to your advantage

Many marketers believe GA4 falls short in many areas. But these perceived issues are actually positive improvements.
By Alan K’necht.

I Secretly Worked As A Google Search Quality Rater (You Can Too)

But not only did they hire me as an official rater, but I also learned a lot about the job that would help with working more successfully as an SEO.
By Cyrus Shepard.

10 simple steps to analyze your brand SERP and build an effective digital strategy

Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see.
By Jason Barnard.

5 SEO tasks you can automate to save time and money

In this article, Manick shows you how SEO automation can save you time and money. But, keep in mind that these automations don’t do the job for you—they simply augment your capabilities.
By Manick Bahn.

Bard is now connected to Google Lens. What can it do?

As of July 13, we can now use Images within Bard. It then integrates with Google Lens.
By Marie Haynes.

Topic Clusters for SEO: What They Are & How to Create Them

Topic clusters (or content clusters) are groups of webpages used to establish authority around a particular subject, particularly in the eyes of search engines.
By Rachel Handley.

ChatGPT SEO prompts: Do emulators dream of electric sheep?

A very deep dive into how ChatGPT works and how it cannot help you with SEO. A must-read!
By Shaun Anderson.

GA4 for SEOs: 4 GA4 Explorations all SEOs Need

Previously a 360-only feature, explorations became a feature for all GA4 users. After undergoing a recent facelift, explorations are cleaner, easier to use, and much more user-friendly. In today’s blog post, we’re going to be talking about four explorations all SEOs need for their GA4 accounts.
By Jake Peterson.

How to Choose the Next Location for Your Business Using Local SEO

As local SEOs, our conversations often revolve around various strategies on how to get the best possible results for our work, but one crucial initial step oftentimes seems to be overlooked. This is step one, the starting point that could significantly influence the success of countless businesses.
By Andy Simpson.


Thank you for reading my newsletter! I hope you found the information useful. If you enjoyed this issue, be sure to check out the next one next week.

I can help you with SEO.

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.