SEO insights & SEO auditing deep dive with Emanuel Petrescu.

This episode of the SEO Podcast by #SEOSLY features Emanuel Petrescu who is a Toronto SEO consultant.

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Interview with Emanuel Petrescu

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Interview with Emanuel Petrescu (video)

I record both the audio and the video version of each episode. Here is the video version for you.

Interview with Emanuel Petrescu (audio)

You can listen to this episode of the SEO Podcast by #SEOSLY below.

Interview with Emanuel Petrescu (notes)

Here are more detailed notes from my interview with Emanual Petrescu.

About Emanuel Petrescu

  • Originally from Bucharest, Romania, now lives in Toronto, Canada
  • Has been working in digital media and marketing for over 10 years
  • Focused exclusively on SEO for the past 3-4 years, specializing in SEO audits for small to enterprise websites
  • Currently works at a digital marketing agency serving law industry clients in the US
  • Also runs some affiliate sites, though doesn’t have much time to focus on them currently

Emanuel’s SEO & audit tips

  • Start any audit from a layman’s perspective – browse the site as a regular user first before inspecting code or tools
  • Review site on mobile, desktop, note any obvious issues
  • Check Google search results for the site – often reveals hacked/problematic pages still indexing
  • Top audit tools: Screaming Frog, SEO PowerSuite, Semrush, Ahrefs, Sidebulb
  • Recently finding Screaming Frog error reports useful instead of relying solely on other tools
  • Create visual audits in Figma instead of just text documents – designers tend to prefer
  • For smaller sites, aim to fit all key issues/recommendations on a single page for better chance of client taking action
  • Share audit findings in a video walkthrough – faster way to get issues addressed
  • Biggest time spent auditing a single site: 5 full days (for a publishing site)
  • To learn: Courses, peers, auditing own sites when issues come up forcing him to dig deeper and learn

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Want to become a guest or provide ideas for the show?

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Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.