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Episode #80 of the SEO Newsletter by #SEOSLY!

And now onto the newsletter…

I am finding it hard to follow all the SEO news. I hope with this issue you will feel less disoriented and confused that most SEOs right now.

I am brining you the best SEO news, AI news, and the best resources from the best SEOs in the industry.

If you enjoy my newsletter, help me spread the word about what I do. Thank you!

Follow me to always stay up-to-date with the world of SEO:

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The SEO Newsletter by #SEOSLY is sponsored by JetOctopus

JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.

40-step SEO migration checklist

This 6K-word website SEO migration checklist (created based on my experience with SEO migrations) will guide you through the entire site migration process, from pre-migration planning to post-migration monitoring.

SEO Migration Checklist

How to check if SEO is working

I invite you to check my latest 4500+ word article where I share how to check if your SEO results are working. I share my hands-on experience with no fluff whatsoever.

Is your SEO working?

Top SEO & AI news

Here is the latest and hottest SEO news. Lots of announcements and news from Google after Google I/O.

Is SEO Dead After Google I/O ’23?

Join me as I unpack the recent updates from Google IO and address your concerns about the future of SEO.

Google Bulk Mobile-First Indexing Switch Batch Today (Last Batch Done)

John Mueller of Google has later confirmed this is indeed the last batch saying “Last batch! Tiny handful of sites that really don’t work on mobile are left, they’ll just be crawled with desktop Googlebot going forward.”

However, both me and a lot of other SEOs confirm that many fully mobile-friendly websites still haven’t been moved over to the Mobile Crawler.

Google Bard adds images in responses

As Danny Goodwin from Search Engine Land writes, Bard now includes Google Search images for visual responses. You can also ask Bard for images. Each image will be accompanied by its source.

Google announces new topic authority system to better surface news content

Google said this will help with newsy queries in specialized topic areas, such as health, politics, or finance. By Barry Schwartz.

Bing to be default search engine on Open AI’s ChatGPT

ChatGPT Plus subscribers will have access to Bing Search today and it will expand to more users in the future.

SE Ranking Special Deal

SE Ranking is an awesome SEO tool that allows you to track rankings across multiple search engines, which is something we may all soon get interested in.

I have a special deal for you. One-month free access to SE Ranking. You will love it.

Other SEO & AI News

And here is less breaking but still important SEO news.

My recent Twitter poll

https://twitter.com/olgazarr/status/1660922200050790408

Neeva is shutting down

https://twitter.com/Neeva/status/1659973810047832066

Unusual AMP Crawl Issues Reported In Google Search Console Starting May 12th

If you still use AMP on your site, then go to the AMP enhancements report in Google Search Console and filter by “crawl issues.” You may see a spike in the number of crawl issues reported on and going forward from May 12th.

https://twitter.com/Errioxa/status/1658836931684253699

Bing Chat Doubles Character Chat Limit

Microsoft has doubled the character limit of Bing Chat from 2,000 characters to now 4,000 characters. This is still rolling out for some users, but I personally see it in creative and precise mode, not in the standard balanced mode.

Introducing the ChatGPT app for iOS

The ChatGPT app syncs your conversations, supports voice input, and brings our latest model improvements to your fingertips.

My Favorite SEO Tools

People keep asking me what SEO tools I use and I must admit my toolset is not that wide. I’ve prepared a list of SEO tools I use on a daily basis.

Recent SEO interviews

My most recent interview is with Rad Chomsky, Gus Pelogia and Emanuel Petrescu. They both are super brilliant SEO minds.

Link Building, SEO & AI, SEO Audits, And More W/ Raf Chomsky From Husky Hamster

In this episode, I talk with Raf Chomsky from Husky Hamster. We talk about his SEO career, link building, SEO & AI (and what the future of SEO looks like), SEO audits (including implementation), and more!

SEO Insights & SEO Auditing Deep Dive with Emanuel Petrescu

Emanuel, a Toronto-based SEO consultant originally from Bucharest, Romania, shares his fascinating journey in the digital world that spans over a decade. From discovering search engines in the early 2000s to running his own business in the music industry, Emanuel’s rich experience is a treasure trove of insights for aspiring SEO professionals.

Interview with an SEO Product Manager at Indeed

In this exclusive interview, we dive into the fascinating story of Gus Pelogia, an accomplished SEO expert with a unique background in journalism. Gus shares his journey from his beginnings as a journalist in Brazil, working for major entertainment media outlets such as MTV, Terra, and R7, to his transition into the world of SEO in 2011.

The SEO Tales with Nitin: How AI is Reshaping the SEO Industry

Watch the replay of this live event where we talked about AI for SEO.

Top SEO Tips 

And here are the Google SEO tips for you.

#1: Google: Incorrect Last Modification Date In HTTP Header Does Not Hurt Your SEO

Google’s John Mueller said that having an incorrect date set in your last modification date within your HTTP header won’t hurt your SEO.

Videos to watch this week

And here are the videos you don’t want to miss this week.

Intro to Search Console bulk data export – Google Search Console Training

Learn about bulk data exports, a powerful solution for you to export, store, and analyze your Search Console data. In this episode of Search Console Training, Daniel Waisberg, Search Advocate at Google, does a short comparison between the current data exporting solutions, and how to set up and manage your bulk data exports.

Glenn Gabe On Fixing Sites Hit By Google Core Updates, Links & Disavow

A super interesting discussion between Barry Schwartz and Glenn Gabe.

SEO & Generative AI: Discussion with Cyrus Shepard, AJ Kohn & Dr. Marie Haynes

A roundtable discussion (recorded on May 16th, 2023) with industry legends in SEO and digital marketing about Google’s new May 10, 2023 announcement of integrating Generative AI directly into search results pages.

Other articles & resources to read

And you need to allocate some time to read these articles from other SEOs. They are brilliant.

How to land 1,830 ranking positions with only one article

You don’t always have to create many unique content pieces to earn multiple SERP rankings. Sometimes, you only need one article. By Brad Smith.

The future of SEO and why it’s not dying

Here’s what’s in store for SEOs as the industry heads into a new era and why we must not get too fixated on AI or search engines. By Corey Morris.

SEO Recommendations execution Issues + What to Do for Success in 2023 🚀

​Learn about the key SEO execution challenges and issues shared in the SEOFOMO SEO Auditing Survey and different ways to tackle them to win SEO processes now. By Aleyda Solis.

What Is Duda Website Platform And Is It A Good Fit For Agencies?

Duda provides the infrastructure to help agencies scale to thousands of clients, making it a top choice to consider. By Roger Montti.

22 Of The Best ChatGPT Chrome Extensions To Try

AI-powered tools are revolutionizing the digital marketing landscape. Here are 22 of the best ChatGPT Chrome extensions to maximize the benefits of ChatGPT. By Olga Zarr.

How Brands Can Prepare For An AI-Driven Search Environment

As search engine results continue to evolve and new technologies are seemingly released daily, how well is your brand positioned in the new era of search? By Dayna Lucio.

How to Manage Multiple Businesses at One Location

There are many important things to know about managing your Google Business Profile(s) when you have multiple businesses at one location. By Elizabeth Rule from BrightLocal.

How to measure eCommerce improvements for users

Awesome article on the Wix SEO Hub by Alan Kent from Google.

Generative AI Still Requires Content Strategy

Discover why you need to build a generative AI content strategy at the organizational level to future proof your content and brand direction. By Mike King.


Thank you for reading my newsletter! I hope you found the information useful. If you enjoyed this issue, be sure to check out the next one next week.

I can help you with SEO.

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.