Local SEO, e-commerce, & enterprise SEO with Garrett Sussman from iPullRank.

This episode of the SEO Podcast by #SEOSLY features a special guest – Garrett Sussman from iPullRank – who shares his own SEO story and lets me pick his brains on local SEO, enterprise SEO, e-commerce SEO, and more!

This episode is part of a weekly series of interviews with SEO experts. I invite you to subscribe to my SEO podcast to keep learning SEO with me and the SEO experts I interview.

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Interview with Garrett Sussman (video)

I record both the audio and the video version of each episode. Here is the video version for you.

Interview with Garrett Sussman (audio)

You can listen to this episode of the SEO Podcast by #SEOSLY below.

Interview With Garrett Sussman (notes)

Here are some actionable notes with useful SEO tips from the podcast interview with Garrett Sussman.

Local SEO tips from Garrett Sussman:

  • Online reviews are crucial for local SEO – aim to get more 5-star reviews on Google and other relevant sites. This helps improve local rankings and visibility.
  • Optimize your Google Business Profile since this is your “homepage” for local search. Keep information up-to-date and accurate.
  • Reputation matters a lot for local SEO so focus on building a strong reputation online through positive reviews, reliable service etc.

Enterprise & e-commerce SEO tips from Garrett Sussman:

  • Work on SEO fundamentals like structured data implementation, internal linking between pages, site architecture and taxonomy.
  • Conduct regular SEO audits and create roadmaps. Prioritize high impact but quick win optimization tasks.
  • Consider testing some AI-generated content on your site. When combined with human editing, it can help boost rankings if used judiciously.

Overall SEO tips from Garrett Sussman:

  • Don’t overthink initial content creation. Get helpful, relevant content out quickly at first. You can refine over time.
  • Internal links are vital for conveying relevance and topical authority to Google. Link relevant content together.
  • Study semantic, entity-focused SEO to align with Google’s algorithmic developments like MUM. Establish yourself as a topic authority.

Hope this helps summarize some of the key actionable SEO takeaways! Let me know if you need any clarification or have additional questions.

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Want to become a guest or provide ideas for the show?

If you want to become a guest on the show or you want to share ideas, feel free to contact me. I will be happy to hear from you. Contact me at [email protected].

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.