Google & SEO

Here you will find all you need to know about Google and SEO. I love studying the Google documentation and sharing my insights with you.

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  • 15 Ways To Check Why Your Site’s Traffic May Be Down
    Last updated on August 23, 2021. Is your site experiencing a traffic loss? Are you wondering if it’s because of the Google algorithm update? If your answer is YES, then this is the guide just for you.  Google has recently been very fruitful when it comes to the number of confirmed algorithm updates. However, that…
  • Google Analytics 4 Basic (SEO) Guide
    Last updated on July 31, 2021. Here I am showing 10 simple and useful things that SEOs can learn about their sites from Google Analytics 4. Before I do that, I need to make a small disclaimer. I am a technical SEO and I admit that Google Analytics is not my main area of expertise, so…
  • Google SEO Tools (A List Of 50 SEO Tools From Google)
    Last updated on August 24, 2021. Here I’m sharing with you the list of 50 Google SEO tools that you – as an SEO – should know about and use.  Together with setting the bar higher for websites, Google – fortunately –  is kind enough to provide us – SEOs – with more and more…
  • How To Perform An SEO Audit Using Google Search Console
    Last updated on September 6, 2021. Here I’m showing you step by step how to audit your site with Google Search Console only. SEOs when doing SEO audits always use a site crawler like Sitebulb or/and Semrush Site Audit as the main tool and a bunch of other SEO tools. But is it possible to…
  • Guide To Core Web Vitals
    Last updated on July 31, 2021. The Core Web Vitals guide to help you get your site ready for the upcoming Core Web Vitals update. Core Web Vitals are a set of three metrics, such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), which – respectively – relate to…
  • First Input Delay Guide
    Last updated on July 31, 2021. First Input Delay (FID) is a user-centric metric used by Google to measure the interactivity (load responsiveness) of a website. FID is one of three Core Web Vitals metrics (the other two being Largest Contentful Paint and Cumulative Layout Shift) that are part of Google page experience signals. In…
  • SEO Takeaways & SEO Tips From Google I/O 2021
    Last updated on September 6, 2021. Here are the most important SEO takeaways and SEO tips from Google I/O 2021.  I binge-watched the SEO sessions at Google I/O 2021. This part of Google I/O is especially useful for SEOs who want to update and refresh their knowledge and learn new things. I really learned a…
  • Google Page Experience Guide
    Last updated on July 31, 2021. A full guide to the Google page experience signals with lots of pro tips and insights. The Google page experience signals are a set of signals that allow Google to assess how a user “experiences” or perceives a web page, beyond the value that the content of that page…
  • Largest Contentful Paint Guide
    Last updated on August 24, 2021. Here is a full guide to Largest Contentful Paint with optimization and measurement tips. The Largest Contentful Paint (LCP) is a crucial user-centric metric used by Google to measure a website’s perceived loading speed. LCP is one of three Core Web Vitals metrics (the other two are Cumulative Layout…
  • Cumulative Layout Shift Guide
    Last updated on July 31, 2021. A full guide to the Cumulative Layout Shift and tips on how to measure and optimize CLS. Cumulative Layout Shift (CLS) is a Core Web Vitals metric that measures the visual stability of the website by summing all layout shifts that do not occur as a result of user…
  • Google Product Reviews Update & E-A-T Audit (And Audit Template)
    Last updated on August 24, 2021. The Google product reviews update & E-A-T audit checklist with 55+ items that dig deep into the tips and recommendations provided by Google. The recent Google product reviews algorithm update has come as a surprise to many websites. If you see increases, congratulations. Great job!  Unfortunately, I see lots…
  • Core Web Vitals Audit (35+ Steps & Audit Template)
    Last updated on August 23, 2021. A full Core Web Vitals audit checklist with explanations, examples, possible fixes, screenshots, and more.   Core Web Vitals are becoming a THING in SEO. The best way to get your site ready for the upcoming Google page experience update is to get your head around Core Web Vitals.   Here…
  • Google Page Experience Audit (15 Steps & Audit Template)
    Last updated on August 24, 2021. A full guide on how to do a Google page experience audit to get your site ready for the upcoming page experience and Core Web Vitals update. Google page experience signals measure how website users perceive their interaction with a web page. Currently, page experience signals include Core Web…
  • How To Add And Remove Users In Google Search Console
    Last updated on August 24, 2021. In this mini-guide, you will learn how to add a new user to Google Search Console. I will also show you how to remove users, and more! Google Search Console provides the most valuable data about the website when it comes to SEO. That’s why every SEO analysis should…
  • Guide To Google Safe Browsing
    Last updated on July 31, 2021. The Google Safe Browsing Guide: what it is, how it works, why you should care, and how important Safe Browsing is in the context of Google page experience signals.  About six out of ten people on the globe are active internet users. And a relatively small proportion of them…
  • Guide To Google Instrusive Interstitials
    Last updated on July 31, 2021. A full guide to Google intrusive interstitials (and a lot of tips and best practices). Have you ever opened a website on your mobile phone, and instead of the content you were looking for, you were forced to look at an annoying pop-up? That’s an intrusive interstitial. In this…
  • Google Passage Ranking & Indexing
    Last updated on July 31, 2021. Google passage ranking (also called passage indexing) is one of the biggest announcements around search in 2020. Even though this is only a small ranking change in Google, the topic generated a lot of discussions and misconceptions almost immediately.  It was all due to the unfortunate wording “passage indexing” that…
  • Guide To Google Search Console Crawl Stats Report
    Last updated on August 24, 2021. Here is the complete guide to the new Google Search Console crawl stats report. The guide is based on the documentation from Google and my own analysis of the report. The crawl stats report is here to help you better understand how Google crawls your website by providing detailed…
  • Google Search Operators
    Last updated on August 24, 2021. The full list of 50+ Google search operators to help you search more effectively and find exactly what you are looking for. Whether you are an SEO or not, the below Google search operators will make you a smarter and more efficient Google user in no time.   I…
  • Gmail Search Operators
    Last updated on July 31, 2021. Here is the list of 50+ Gmail advanced search operators with specific examples and some extra search tips for Gmail.  Gmail search operators are special commands that let you refine and filter your Gmail search results. Thanks to them, you can easily find a specific email or group of emails…
  • Google Drive Search Operators
    Last updated on August 24, 2021. Here is the list of 25+ Google Drive search operators that will help you become a more efficient Google Drive user. Google Drive search operators are special commands you type in the Google Drive search bar to refine and narrow down your search. Thanks to these operators, you will…
  • YouTube Search Operators
    Last updated on July 31, 2021. A full list of 50+ advanced YouTube search operators to help you find what you are looking for. YouTube search operators are special commands that you can use to refine and narrow down your searches on YouTube.  Thanks to these operators, you will be able to find exactly the…
  • How To Verify Google Search Console Via WordPress
    Last updated on July 31, 2021. In this quick tutorial, I will show you how to verify Google Search Console using WordPress in 3 simple ways. Google Search Console is undoubtedly the number one SEO tool that every website owner should use to monitor the performance of their websites. There are a few verification methods…
  • How To Find Organic Traffic In Google Analytics (& Filter Out Spam Bot Traffic)
    Last updated on July 31, 2021. In this super quick beginner SEO tutorial I’m showing you how to find organic traffic in Google Analytics and make sure that spam bot traffic is not skewing your data. Google Analytics (GA), a free web analytics tool provided by Google, gives you a ton of useful information about…

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