Niche websites, affiliate marketing, YouTube & more with Doug Cunnington from Niche Site Project.

This episode of the SEO Podcast by #SEOSLY features a special guest Doug Cunnington From Niche Site Project. Not only Doug shares his history and experience, but he also gives a ton of useful tips about affiliate marketing, e-mail marketing, YouTube, and more!

I invite you to subscribe to the SEO Podcast by #SEOSLY to keep learning SEO with me and the SEO experts I interview.

Interview with Doug Cunnington

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Interview with Doug Cunnington (video)

I record both the audio and the video version of each episode. Here is the video version for you.

Interview with Doug Cunnington (audio)

You can listen to this episode of the SEO Podcast by #SEOSLY below.

Interview with Doug Cunnington (notes)

Here are more detailed notes from the interview with Doug Cunnington.

About Doug Cunnington

  • Started in corporate IT project management before getting into online business
  • Discovered affiliate marketing in 2013 and had some initial success but also failures
  • Went into niche sites full-time in 2015 after being laid off from his job
  • Now runs a YouTube channel and podcast focused on affiliate marketing and side hustles
  • Also covers financial independence and early retirement on his other show

Actionable tips from Doug Cunnington

And here are some of the awesome tips Doug shared during the interview.

Repurposing Content Across Formats

  • Turn written articles/blog posts into videos and podcast episodes
  • Record videos and extract just the audio for podcast version
  • Reach different audiences while leveraging work already done
  • Update old evergreen content by putting a new spin on it

Building a Diversified Income Stream

  • Don’t rely solely on volatile search traffic and affiliate revenue
  • Collect emails from the start to sell courses/services later
  • Add multiple monetization models over time (ads, sponsors etc)
  • Create own products and intellectual property vs client services
  • Develop audience channels like podcasts independently

Creating Effective Training Materials

  • Document processes in Google Docs to enable ongoing refinement
  • Have new team members follow SOPs and leave questions/feedback
  • Address gaps proactively to improve clarity and avoid confusion
  • Version control allows tweaking without overhauling full guidelines
  • Concise steps tailored to specific roles yields optimal results

Setting Proper Expectations With Niche Sites

  • Recognize it realistically takes 2-3x the estimated timeframe
  • Don’t expect to profit significantly in just 1-2 months
  • Treat it as a long-term asset to build rather than a quick win
  • Have patience and persist through algorithm fluctuations
  • Focus on quality over quantity regarding content production

Consuming Niche Site Advice Strategically

  • Thoroughly learn one framework instead of cherry-picking pieces
  • Avoid analysis paralysis from too many contradictory influencers
  • See completed case studies illustrating business model viability
  • Check if the advice-giver actually utilizes what they preach
  • Pay attention to their monetization method tied to suggestions

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Want to become a guest or provide ideas for the show?

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Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.