Being an SEO trainer & learning SEO every day with Myriam Jessier

This episode of the SEO Podcast by #SEOSLY features a special guest – Myriam Jessier – who is an SEO trainer, experts and owner of Pragm.

I invite you to subscribe to the SEO Podcast by #SEOSLY to keep learning SEO with me and the SEO experts I interview.

Interview with Myriam Jessier

Follow SEO Podcast by #SEOSLY

You can subscribe to the SEO Podcast by #SEOSLY on popular podcast platforms.

Interview with Myriam Jessier (video)

I record both the audio and the video version of each episode. Here is the video version for you.

Interview with Myriam Jessier (audio)

You can listen to this episode of the SEO Podcast by #SEOSLY below.

Interview with Myriam Jessier (notes)

Here are more detailed notes on the interview with Myriam Jessier.

About Myriam Jessier

  • Hailing from France originally, Myriam’s first foray into SEO began in the late 1990s as a child when she started building enthusiast websites and struggling to find them ranked; she quickly realized search engine optimization was a genuine career path
  • Landing her first professional client with a Virgin Megastore location in the early 2000s, Myriam had to advocate for maintaining the carefully-selected keywords in her crafted content that were seen as clutter at the time
  • After getting started in content development and promotion-focused efforts, she organically transitioned over to highly complex technical problems within SEO as they aligned better with her interest in analytics and data
  • Myriam boasts extensive experience across agencies of varying sizes and types, serving within in-house SEO teams at companies in heavily regulated sectors, and running her own SEO training consultancy called Pragma now for several years successfully
  • Her focus on elevating competency of search teams through pragmatic customized training responds to the industry reality that SEOs tend to churn quickly, leaving agencies constantly needing junior resources acclimated

Myriam’s Advice for Navigating SEO Career Effectively

  • Fake confidence externally even when doubting internal skill level to counter imposter syndrome, as gaps tend to be primarily perception vs reality from external standpoint
  • Since employers often won’t invest in continuous skills development, take the initiative to better yourself through dedicated self-study hours weekly
  • Identify and closely interact with a small tribe of professionals you work well with vs getting distracted by all trending personalities
  • Avoid blind implementation of tips without researching why the recommendation works to ensure applicability
  • Remain fixated on priorities using lists and opportunity cost calculations without overextending bandwidth
  • Continually trial new tools outside of your comfort zone to avoid dangerous over-reliance on any single solution

Myriam’s SEO Audit Strategy Outline

  • Kicks off extremely open-ended without rigid expectations, poking around obscure pages seeking anomalies
  • Leverages past checklist structure ensuring all basics covered, balanced with intuitive exploration chasing curiosities
  • Tailored around client level of existing expertise within search space and exact goals hoped to be achieved via audit
  • Myriam describes it as a highly fluid process, unique each time, dictated by site complexity and overall maturity of the team involved
  • Extra effort taken to future-proof main findings for accessibility to empower internal learning sharing for years

Follow & connect with Myriam Jessier

Here is how you can connect with Myriam:

Make sure to subscribe to my SEO newsletter to stay fully informed and be notified when a new episode comes out.

You can subscribe to my newsletter using the form below.

Want to become a guest or provide ideas for the show?

If you want to become a guest on the show or you want to share ideas, feel free to contact me. I will be happy to hear from you. Contact me at [email protected].

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.