SEO Podcast #67: How to Leverage the People Also Ask (PAAs) Questions for SEO Benefits

Episode #67 of the SEO Podcast by #SEOSLY features Mark Williams-Cook, director at the digital agency Candour and creator of the SEO tool Also Asked.

I invite you to subscribe to the SEO Podcast by #SEOSLY to keep learning SEO with me and the SEO experts I interview.

Interview with Mark Williams Cook

Watch the interview with Mark Williams Cook

Listen to the interview with Mark Williams Cook

You can listen to episode #67 of the SEO Podcast by #SEOSLY below.

Notes on the interview with Mark Williams-Cook

In this episode of the #SEOSLY SEO Podcast, I interviewed Mark Williams-Cook, director at the digital agency Candour and creator of the SEO tool Also Asked.

We discussed:

  • Mark’s journey into SEO, starting from building websites as a teenager in the 1990s to working at digital agencies for over 20 years. He talked about how he transitioned from doing affiliate marketing and building his own sites to focusing more on agency work.
  • Insights into starting and running a successful SEO agency. Mark shared advice like being selective with clients, not growing too fast, and keeping team members happy.
  • The story behind Also Asked – how it started as a free tool and eventually became a paid SaaS product after 2.5 years of development. We discussed the unique value of People Also Ask data for SEOs.
  • Mark’s thoughts on how AI like ChatGPT could impact SEO in areas like content, links/outreach, and technical SEO. He shared an interesting perspective on both the opportunities and limitations of large language models.
  • What Mark’s typical work day looks like split between the agency, Also Asked, client work, and more.
  • Where to find Mark online, including his unsolicited SEO advice on LinkedIn Follow Mark:

Follow Mark Williams-Cook

  • AlsoAsked tool:
  • Candour agency:
  • LinkedIn:
  • Twitter:

Follow SEO Podcast by #SEOSLY

You can subscribe to the SEO Podcast by #SEOSLY on popular podcast platforms.

Make sure to subscribe to my SEO newsletter to stay fully informed and be notified when a new episode comes out.

You can subscribe to my newsletter using the form below.

The SEO Podcast by #SEOSLY is sponsored by JetOctopus

JetOctopus is a cloud-based website crawler and SEO log analyzer. The tool allows you to analyze your website structure, check for broken links, detect technical SEO issues, and monitor your website’s ranking in search engines.
JetOctopus is the fastest and most affordable SaaS crawler and logs analyzer without limits.

Want to become a guest or provide ideas for the show?

If you want to become a guest on the show or you want to share ideas, feel free to contact me. I will be happy to hear from you. Contact me at [email protected].

Check other interviews with SEOs

Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.