Learn what it’s like to be an SEO consultant (Olga Zarr vs Natalie Arney).

This episode of the SEO Podcast by #SEOSLY features Natalie Arney who is an SEO and Growth Marketing Consultant based in beautiful Brighton in the UK.

I invite you to subscribe to the SEO Podcast by #SEOSLY to keep learning SEO with me and the SEO experts I interview.

Interview with Natalie Arney
1 Interview with Natalie Arney (video)
2 Interview with Natalie Arney (podcast)
3 Interview with Natalie Arney (notes)
3.1 About Natalie Arney
3.2 Natalie Arney On Being an Independent SEO Consultant
3.3 Tips From Natalie Arney
4 Follow Natalie Arney
5 Want to become a guest or provide ideas for the show?
Interview With Natalie Arney

Follow SEO Podcast by #SEOSLY

You can subscribe to the SEO Podcast by #SEOSLY on popular podcast platforms.

Interview with Natalie Arney (video)

I record both the audio and the video versions of each episode. Here is the video version for you.

Interview with Natalie Arney (podcast)

You can listen to this episode of the SEO Podcast by #SEOSLY below.

Interview with Natalie Arney (notes)

Here are more detailed notes from my interview with Natalie Arney.

About Natalie Arney

  • Studied marketing and also has experience in PR from volunteering with Guiding organization
  • Found transition into SEO was a natural fit for her skillset
  • Progressed from content intern to digital marketing executive roles before specializing in SEO
  • Worked on large clients at agencies like Jellyfish and small business clients
  • Passionate about supporting small businesses, especially restaurants, in Brighton

Natalie Arney On Being an Independent SEO Consultant

  • Days start around 8am, finishes between 5-6pm typically
  • Chronic illnesses means she has to listen to her body and move tasks around
  • Loves the flexibility of freelancing to take breaks as needed
  • Has own VA to help with admin work so she can focus on clients
  • Working across pillars allows her to prioritize what clients need most
  • With smaller clients, she can be “fractional head of SEO”

Tips From Natalie Arney

  • Find an accountant who is proactive with advice for freelancers
  • Use small business sites for testing plugins, themes etc in similar environment
  • Research trends on social channels beyond Google to inspire helpful content topics
  • Speaking to customer service teams reveals content gaps to create for
  • Schedule calendar reminders to stay focused and switch tasks when energy dips
  • Attend in-person networking events and conferences to keep learning

Follow Natalie Arney

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Want to become a guest or provide ideas for the show?

If you want to become a guest on the show or you want to share ideas, feel free to contact me. I will be happy to hear from you. Contact me at [email protected].

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Olga Zarr is an SEO consultant with 10+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done 200+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.
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