In this interview with Paul Andre de Vera, you will learn all about YouTube SEO.
This episode of the SEO Podcast by #SEOSLY featuring a special guest – Paul Andre de Vera – who is the legend and masterful producer of the SEO Video Show.
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PandoraYouTube SEO with Paul Andre de Vera (video)
I record both the audio and the video version of each episode. Here is the video version for you.
YouTube SEO with Paul Andre de Vera (audio)
You can listen to this episode of the SEO Podcast by #SEOSLY below.
YouTube SEO with Paul Andre de Vera (notes)
Here are more detailed notes about Paul and YouTube SEO.
About Paul Andre de Vera
- Host of the SEO Video Show podcast which curates weekly SEO video updates
- Has over 20 years of experience in SEO, started doing it in college to promote his events and clothing business
- Now specializes in enterprise SEO consulting for large brands like SAP and Workday
- Recently moved back into startups and is able to get faster results compared to large corps
- Launched his SEO video show podcast 2 years ago during the pandemic to connect with the community
YouTube SEO Tips
And here are YouTube SEO tips from Paul.
YouTube SEO: Create Valuable, Intent-Aligned Video Content
- Conduct keyword research to identify topics and semantics matching searcher intent
- Outline videos to comprehensively address question/informational search queries
- Script 10-20 minute videos to explore topics more fully with chapter timestamps
- Include chapters introducing concepts, addressing specifics, sharing examples/data, summarizing etc.
- Embed overlays and graphics to communicate complex information clearly and visually
- Close caption and transcribe videos to reinforce topic relevance from multiple content sources
YouTube SEO: Differentiate Through Strategic Channel Branding
- Design channel icon and thumbnails with a consistent style reflecting your brand identity
- Choose colors contrasting competitors while aligned to logo/palette to stand out
- Create an intro sequence highlighting your differentiator and value proposition to engage quickly
- Utilize motion graphics, animations, and interactive elements to keep viewers actively attentive
- Use music/sound design appropriate for your brand personality – energetic, serious, fun etc.
- Conclude videos with end cards linking to related videos and channel subscribe/notification CTAs
YouTube SEO: Amplify Reach Across YouTube and Other Platforms
- Enable links and cards to facilitate viewing sessions and improve interactions/authority metrics
- Promote video premieres in advance on social media to drive anticipatory traffic and buzz
- Post videos natively on LinkedIn/Twitter/Facebook with platform-optimized captions for distribution
- Retarget engaged YouTube viewers via TrueView video/discovery ads to lower costs per view
- Repurpose short snippets natively on TikTok and Reels leveraging the different creator dynamics
YouTube SEO: Continually Analyze, Learn and Optimize
- Review YouTube Analytics data on viewership drop-off points, feedback etc.
- Seek unbiased input from an SEO mastermind group to improve delivery/style
- A/B test approaches to titles, thumbnails, topics, calls-to-action etc. and scale what metrics best
- Produce new evergreen content weekly/monthly as lead generation requires while recycling evergreen performers
Follow Paul Andre de Vera
Here is how you can connect with Paul Andre de Vera.
- Follow Paul on LinkedIn: linkedin.com/in/paulandre
- Follow Paul on Twitter: twitter.com/paulandre
- SEO Video Show: youtube.com/seovideoshow
- Subscribe to Paul’s other YouTube channel: youtube.com/paulandre
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Want to become a guest or provide ideas for the show?
If you want to become a guest on the show or you want to share ideas, feel free to contact me. I will be happy to hear from you. Contact me at [email protected].
